Leadership

"One hundred years from now, I expect the TATA to be much bigger than it is now. More importantly, I hope the Group comes to be regarded as being the best in India.. best in the manner in which we operate, best in the products we deliver, and best in our value systems and ethics. Having said that, I hope that a hundred years from now we will spread our wings far beyond India."

-Ratan Tata

Journey To TATA GroupFirst child of Naval and Soonoo Tata. (1937)Parents divorced in mid 40’s when he was 7.Studied in Campion school, MumbaiStudied Architecture and structural engineering

at Cornell University (1962).Joined Tata group with Tata Steel Division.Became Director-in-Charge of the National Radio

& Electronics Company Limited (Nelco) (1971).Advanced management program from HBS in

1975.

Ratan Tata’s Career Moved to Empress Mills in 1977, a struggling textile

mill within the Tata Group. Ratan was named director of Tata Industries (1981).Appointed chairman of TATA group in 1991.Initiated project Indica which was launched in 1998.Under the chairmanship of Ratan Tata, Tata Sons

successfully acquired Corus Group. (2007)Under Ratan Tata, Tata Motors bought Jaguar &

Land Rover from Ford Motor Company. (2008)Launched Tata Nano. (2008)

Important Works by Ratan N. Tata (contd.)Developing the tiny Rs. one lakh car ‘Nano’Tata Motors (in 2008) bought Jaguar & Land

Rover from Ford Motor Company.

Awards receivedPadma Bhushan (2000)26th Robert S. Hatfield Fellow in Economic

Education by Cornell University (2006)the Carnegie Medal of Philanthropy on behalf

of the Tata family (2007)Padma Vibhushan (2008)NASSCOM Global Leadership Award (2008)

Media RecognitionsCounted in the 25 most powerful people in business

named by Fortune magazine (November 2007)Listed as one amongst the World's 100 most

influential people Time magazine (2008)NDTV Automotive Man of the Year (2008) award.Ratan Tata wins Autocar UK’s Outstanding

Achievement Award (2008)TATA recognized at most valuable global Indian

brand.Brand Equity valued at 10.907 million US dollars.

Foreign FelicitationsAppointed honorary Knight Commander of the

British Empire (2009)Conferred

honorary citizenship of Singapore (2008)honorary doctorate in science by the University of

Warwickhonorary doctorate in business administration by

the Ohio State Universityhonorary fellowship by the London School of

Economicshonorary doctorate in technology by the Asian

Institute of Technology, Bangkok

Features of Ratan Tata’s Leadership

Trait Theory – Ratan TataAs per the trait theory of leadership, Ratan

Tata was a born leader. The following traits were identified in him:

Achievement DriveSelf-Confidence & Desire to LeadHonesty and IntegrityOther: Intelligence, Business Knowledge,

Passionate, etc.

Ratan Tata’s QualitiesThought leadershipMan of IdeasInfluentialInspirationalMan of IntegritySelfless leader

Leadership for changeRatan Tata is a Transformational LeaderVisionary– Rs. 1,00,000 car (Nano), to make Tata as

global conglomerate Strategic Thinker – Taking over JLR, Corus, TetleyCommunication and Stimulation – He could clearly communicate his vision to his group companies.Motivator– Culture change in Tata. ‘performance targets-to be first or second in its industry, and to meet quantified goals for leadership and innovation-or be sold’.Consideration- Employees,Society

Global Visionary• In most of Tata Companies today, group

holding is 26% or higher which was very less earlier.

• Tata Motors ranks among the top five global truck manufacturers.

• Tata Tea is the world’s second largest branded tea company

• Tata Chemicals is the world’s second largest manufacture of soda ash.

Stimulation and MotivationTATA ACE- Product Brief said lets make

something for the grass root consumer, last mile penetration.

Tata Tea Jago Re! campaign.Rebuilding efforts of Taj after 26/11 attacks.“I won't burden everybody with a speech but say a few words on this special occasion. This flagship property is a venerable old lady and is going to reopen with the splendour that it has enjoyed for over a century."

Concern For EmployeesTata Motors Attrition rate is the lowest in the

industry. Tcs attrition rate is 12.1% which is lower

compared to industry standards of 13%. Instills Confidence and Inspires integrity.

Care For SocietyRatan Tata TrustTIFR – Encouraging Paradigm scientific

research work Tata Memorial Hospital Tata Group supports diverse social initiatives

like TISS,NCPA and IISC.

Achievements of Ratan N. Tata

Important Works by Ratan N. TataTata Motors got listed in the New York Stock

ExchangeTata’s acquired Corus, an Anglo-Dutch steel

and aluminum producer Turned Tata Steel into the world's lowest-

cost steel producerIntroduced India's first Indigenous car, the

Indica

Industry Leaders on Ratan N. Tata

A leader is not judged by his followers but the leaders he inspires.

-George Bernard Shaw

What Industry leaders say:“Ratan Tata is very focused on doing the

right things and building what’s good for the long term.”Adi Godrej, Chairman of Godrej Group‘My wife, Sudha, a vociferous and loyal admirer of JRD, and I form a strong fan club of Ratan. Every meeting I have had with him makes me leave the meeting wishing that he lives very long and that there will be more people like him in the country.’Narayan Murthy, Additional Director and Executive Member of Board Infosys

Relationship with competitorsWrote to Kumar Manglam Birla after his

father’s death.Birla retained stake in TATA Steel even after

the share prices fell by over 5%.

Referenceswww.tata.comwww.google.co.inwww.wikipedia.orgThe Economic Times

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