RAT E CARD 7,500,000+ 2,300,000+

Super Banner

Super Banner

LREC

Crazy Ad

Super Banner

LREC

LREC

Super Banner

LRECLREC

Super Banner

Run of Site - Homepage Homepage Run of Site - Content Pages Run of Site Run of Site - Live Browser

881903.COM - Official Commercial Radio HK WebsiteIt provides information of instant news, financial, sport, lifestyle, entertainment and traffic news everyday plus video highlights of popular programmes. Free live stream broadcast service is also available in 881903.com for worldwide to enjoy high quality broadcast of FM Channels 881 ( 雷霆881) and 903 (叱咤903) as well as AM 864 ( 豁達864 ) .

*Minimum order per booking: HK$10,000

881903.com users show high interest in:

Travel Financial ServicesConsumer Electronics

Fashion Apparel & Accessories

Home & Garden

881903.com users are more likely to make purchases in the following categories:

881903.com users ’demographics :

7,500,000+

TOTAL MONTHLY AD IMPRESSIONS

HOMEPAGE MONTHLY AD IMPRESSIONS

Source: Google DFP Dec 2018

Source: Google Analytics – Dec 2018

2,300,000+

Copyright ©2018 Commercial Radio Interactive. All Rights Reserved. Disclaimer - Rates of terms are subject to change without prior notice.

R A T E C A R D

Effective from Mar 2019

54% 46%

GENDER

32%

25-3418-24 35-44

AGE45-54 55+

14% 17%

11%

26%

Crazy Ad

Super Banner

LREC Banner

600,000 HK$60

650,000 HK$60

HK$240

Impressions Spec.CPMWeekly

750W x 500H (GIF); <=100KB; Max 10 secs

300W x 250H (GIF/JPG/PNG); <=40KB

728W x 90H (GIF/JPG/PNG); <=40KB

Skyscraper Banner 40,000 HK$60300W x 600H (GIF/JPG/PNG);

<=100KB

Homepage

Run of Site

80,000

Media & Entertainment

Lifestyles

Food & Dining

Skyscraper

My903.com users ’demographics :

My903.com is an online cultural platform with various content related to movie, music, print, lifestyle and sports, with different columnists to share their unique views under four fields, Video (視覺格), Audio (聽覺格), Page (閱讀格) and Taste (品味格).

*Minimum order per booking: HK$10,000Copyright ©2018 Commercial Radio Interactive. All Rights Reserved. Disclaimer - Rates of terms are subject to change without prior notice.

R A T E C A R D

Media & Entertainment

Lifestyles

Food & Dining

Users show high interest in:

Source: Google Analytics – Dec 2018

Desktop Mobile

LREC

LREC Banner HK$6010,000

Spec.CPM Weekly Impressions

600W x 600H (GIF/JPG/PNG);<=40KB

(Will scale with the screen size)

Desktop

Desktop & Mobile

Super Banner HK$6030,000 728W x 90H (GIF/JPG/PNG);<=40KB

LREC

Super banner


53% 47%

GENDER

36%

25-3418-24 35-44

AGE45-54 55+

12% 13%12%

27%

Travel Fashion Apparel & Accessories

Consumer Electronics

Financial Services Gifts & Occasions

My903.com users are more likely to make purchases in the following categories:

Source: Google Analytics, Google Play Store and App Store Dec 2018

HONG KONG TOOLBAR - Official Mobile App of Commercial Radio HK

HONG KONG TOOLBAR provides free livestream broadcast of Commercial Radio ’s programmes of FM 881 ( 雷霆 881 ) and FM 903 (叱咤903) channels. It also features instant local & international news, video highlights of popular program and other entertainment information of 881903.com and allows users to share the news clips with friends on social media directly.

Mass ReachMobile app usage is even between genders, with the majority between age 31-40.

Interest in Bite-sized InfoThe majority of users are interested in bite-sized info for on-the-go consumption such as transport update, travel deals, smart gadgets, followed by lifestyle and dining contents.

1,600,000+

TOTAL NO. OF DOWNLOAD


38,000,000+

R A T E C A R D

Copyright ©2018 Commercial Radio Interactive. All Rights Reserved. Disclaimer - Rates of terms are subject to change without prior notice. Effective from Mar 2019

21%

21-3020 and under 31-40

AGE

41-50 50+

24.1%

10%13.2%

31.7%

54% 46%

GENDER

Bite-sized Info

Lifestyle Dining

Entertainment

Finance

59%

51%

33%

32%50% 50%

DEVICE USED USER INTERESTS

Source: Hotmob 2018 Insight Report

Source: Hotmob 2018 Insight Report

Interstitial

1,400,000

HK$25,000 / week / platform

20%

iPhone 4s or below: 640W x 920H;iPhone 5 or above: 640W x 1096H;

Android: 960W x 1380H;(GIF <=400KB / JPG/PNG <=200KB)

Close button will be showed of the top right corner1,400,000

Instant Video Pop-up


Video: 640W x 360H or 480W x 360H;Image or HTML: 640W x 640H;

File Size: <5MB (MP4);Video hosting included

Close button will be showed of the top right corner

Remarks: Landing URL must be provided; Materials must be submitted 7 days before campaign launch; Loading cost will be applied for HTML campaign / special campaign arrangement

HONG KONG TOOLBAR - Official Mobile App of Commercial Radio HK

R A T E C A R D

Pre-roll Video Ad HK$18,000 / week / platform

640W x 360HMax. 60 seconds (<3MB) (MP4/MOV);

Runs before live radio with close button shows 10 seconds after video has begun;

Frequency cap applied

Run of App Maxi Banner

Pre-roll Audio Ad + Slider

1,700,000 HK$45 / CPM HK$10,000/week

640W x 200H <=90KB(GIF/JPG/PNG)

Run-of-App bottom banner

Audio: Max. 30 seconds(<1MB) (MP3/M4A)(Audio over 30 seconds to be discussed separately)

Slider: 640W x 360H; (<=200KB) (JPEG) Runs before live radio with close button shows

10 seconds after audio has begun;Frequency cap applied

1,700,000

Video Banner 1,540,000 HK$100 / CPMHK$20,000/

week

640W x 360H or 480W x 360HFile Size: <5MB (MP4);

Main page bottom banner; Close button will be showed at the top right corner

1,550,000


25%

CPM Spec.Min. SOV%/Buy


750,000 650,000


WEEKLY IMPRESSIONSiOS Android

Pre-roll video/Pre-roll audio +slider banner

Run of appMaxi Banner

Video Banner

Instant Video Pop-upInterstitial


6,900,000+

Source: CR Archive Membership Jun 2017

Source: CR Archive Membership May 2018

Source: Google Analytics, Google Play Store and App Store Dec 2018

COMMERCIAL RADIO PROGRAM ARCHIVE MOBILE APPCommercial Radio Program Archive mobile application is provided for 881903.com paid members to review full version archives without limitations of location and time. Programmes’ highlights and livestream broadcast of Commercial Radio are also provided for free.

The Archive app users are more interested in certain consumption categories such as entertainment ( music & movies ) , news / finance and travel.

Run of AppStandard Banner

640W x 100H (GIF/JPG/PNG);<=40KB1,000,000 HK$40 / CPM 25%350,000

Members’ gender proportion of using Commercial Radio Archives app users are relatively even.

430,000+TOTAL NO. OF DOWNLOAD



WEEKLY IMPRESSIONSiOS Android

49% 51%

GENDER

17%

18-24 25-34

AGE35-44 45+

27%

14%

42%

商台節目重溫商台節目重溫

R A T E C A R D

Min. SOV%/BuyCost Spec.


Entertainment( Music & Movies )

Travel Beauty & Shopping

Information & Technology Sports

DiningHome & Health

Prize GameAutomobile

News & Finance

Run of appStandard Banner

Social Media Platforms

881903.com Facebook FanPageFollowers ’demographics :

my903.com Facebook FanPageFollowers ’demographics :

881903.com 商業電台 FACEBOOK FAN PAGE

Commercial Radio's official Facebook platform.


*Pricing available upon request

R A T E C A R D


my903.com 商業電台 FACEBOOK FAN PAGE

903's official Facebook platform

It provides instant update on FM881’s ( 雷霆881 ) programs, happenings in the city and the world.

It provides instant update on FM903's ( 叱咤903 ) lifestyle& music program highlight, hit Internet memes and latest beat of the city.

TOTAL NO. OF LIKES

90,000+

Source: Facebook Insights, Jan 2019

Source: Facebook Insights, Jan 2019

TOTAL NO. OF LIKES

300,000+

45% 55%GENDER

32%

25-3413-24 35-44

AGE45-54 55+ unknown

13% 12%

2%

12%

29%

49% 51%GENDER

39%

25-3413-24 35-44

AGE45-54 55+

7% 6%

21%

unknown

4%

24%

Almost half of followers are young adults aged 25-34

cr881903

GIF

Image

Video

Links ( Video)

Links (Image)

TOTAL NO. OF FOLLOWERS

22,000+

FOLLOW

Source: Instagram Insights, Jan 2019

Source: Instagram Insights, Jan 2019

Commercial Radio's official Instagram account

It provides instant update on FM881 and FM903's program highlights and talks of the town.



R A T E C A R D


File format: Jpeg/PNGAspect ratio: no limit

File format: mov/mp4Aspect ratio: no limit

Recommended resolution: 720p/1080pMaximum no. of videos per post: 1 video

Maximum length (Instagram) :1min

Resolution: maximum 470W and a minimum of 200W X 200H

file size: <=3MB

File format: jpeg/PNGAspect ratio:1.9:1

Recommended image size: 1,200W x 628HMaximum no. of images of post: 1 image

Link description: 30 characters

File format: mov/mp4Aspect ratio: 16:9 or 1:1

Recommended image size: 1,200W x 628HMaximum no. of videos of post: 1 video

Maximum length (Instagram) :1minLink description: 30 characters

Facebook & Instagram Feed Guideline

Format Spec.

40% 60%GENDER

46%

25-3413-24 35-44

AGE45+

10%

21% 23%




R A T E C A R D


Further the reach of your campaign to audience with specific interests and lifestyle. Available only in package pricing with Facebook pages 881903.com 商業電台 and my903.com 商業電台

PROGRAM FACEBOOK FAN PAGES

Lifestyle大玩派

雷霆881 在晴朗的一天出發

1圈圈

蘇施黃

Current Affairs陳志雲 | 陳聰 | 郭志仁

Entertainment & Celebrities阮兆祥 | 梁泰來 | 樂樂

CR1 雷霆881 Program Star Hosts Audience Interests

一馬當先

潮爆開運王

Horse Racing

Chinese Numerology李居明 | 江美儀 | 林寄韻

Talk of the Town & Lifestyle口水多過浪花

早霸王

叱咤903 在晴朗的一天出發

Do 姐 | 余迪偉 | 麻利亞

Lifestyle森美 | 小儀 | Marco

阿占 | 當奴

Soft News林海峰 | 阮子健 | 潘小濤

CR2 叱咤903 Program Star Hosts Audience Interests

ILUB TV Lifestyle & Entertainment

毒檸王國 ACG (Animation, Comics & Games)

西加航空 Travel, Lifestyle謝茜嘉

阿檸

叱咤樂壇 Music謝茜嘉 | 梁文禮

急急子集雜志 Local Culture & Lifestyle

公子會 Entertainment & Celebrities森美

兒童適宜 Parenting朱薰 | 泰山

生活日常 Music & Lifestyle細So

無定向喪煲病狂 Movies鄒凱光 | 阿檸

你好嘢 Good Deeds

903 咆哮山莊 Music, Band Sound & Concerts-

朱薰


eDM - It provides access to communicate your promotion messages to our members.



R A T E C A R D


eDM Send Out

Design Fee Upon request

HK $2 / email

Cost

Solo eDM Designed by CR

HTML provided by client

Graphic & text provided by client

Designed by CRI

Recommendation [ Text/image ratio : 6/4 ] Recommendation [ Text/image ratio : 6/4 ]

Source: 881903 Membership, Jan 2019 Remarks: Invalid emails excluded

360,000+NUMBER OF MEMBER

47% 53%GENDER

25-3418-24 35-44

AGE

45+

36% 33%

19%12%

RAT E CARD 7,500,000+ 2,300,000+

Documents

Transcript of RAT E CARD 7,500,000+ 2,300,000+