Rapidly Changing News-Media Landscape
-
Upload
victor-hernandez -
Category
Technology
-
view
420 -
download
2
Transcript of Rapidly Changing News-Media Landscape
![Page 1: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/1.jpg)
RAPIDLY CHANGINGNEWS-MEDIA
LANDSCAPE5 predictions on where the hockey puck is headed
Journ CampVictor Hernandez
Feb 2015
![Page 2: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/2.jpg)
FIRST OF ALL, SOME CONTEXT“HELLO”
NEWS INNOVATION NERD
CNN | NEWSGATHERING & EDITORIAL
TECH + STORYTELLING STRATEGIES
@TOTHEVICTOR
![Page 3: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/3.jpg)
WELCOME.
LET’S BEGIN WITH AN EXERCISE.
![Page 4: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/4.jpg)
A good hockey player plays where the puck is.
A great hockey player plays where the puck is going to be.
“
![Page 5: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/5.jpg)
2003
Friendster Launches
DatabaseJournalism
iPhoneLaunches
Wikileaks
Digital Journalism
Oculus Rift
NYT InnovationReport Leaks
2015 2027
NewsroomDecentralization
Wearables for BBC
VirtualReality
AutoTranslation
RobotJournalists
DriverlessCars
End of the IOS
Man on Mars
FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION
Source: BBC News Labs -‐ January 2015
![Page 6: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/6.jpg)
LET’S LACE ‘EM UP...
![Page 7: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/7.jpg)
RATE OF DISRUPTION. UNPRECEDENTED.
![Page 8: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/8.jpg)
GRIM OUTLOOK ?
http://blogs.wsj.com/economics/2014/01/09/which-fields-hold-the-jobs-of-the-future-the-low-paying-ones-mostly/
Occupational Outlook Handbook, 10-‐year outlook from U.S. Labor Dept.
Personal care aides, Home health aides, Occupational therapy assistants -‐ among fastest-‐growing
Reporter and correspondent jobs expected to contract nearly 14%
“Declining advertising revenue in radio, newspapers, and television will negatively impact employment growth”
![Page 9: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/9.jpg)
DUCK & COVEROREMBRACE CHANGE
![Page 10: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/10.jpg)
**NEWS INNOVATION****BOLD IDEAS**
**ENTREPRENEURSHIP**
![Page 11: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/11.jpg)
NEW DEVICES.NEW PLATFORMS.
SPURRING NEW WAYS OF
CONSUMPTION.
![Page 12: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/12.jpg)
DELIVERY MODELS HAVE CHANGED OVER
LAST DECADE
![Page 13: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/13.jpg)
NO LONGER BEING
TREATED SEPARATELY
![Page 14: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/14.jpg)
BROKEN. TOO LINEAR. INTERACTIVITY LIMITED.
PROCESS-ORIENTED.
STORYTELLING = TOO PREDICTABLE.
![Page 15: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/15.jpg)
REAL-TIME WEB HAS CHANGED EVERYTHING
![Page 16: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/16.jpg)
BROADCASTING FROM FIELD MOBILE REPORTING
SOCIAL MEDIA USER-GENERATED CONTENT
![Page 17: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/17.jpg)
5 INDUSTRY TRENDS THAT ARE WORTH....
SKATING TOWARD
![Page 18: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/18.jpg)
MULTI-SCREEN TOMERGED-EXPERIENCES SCREEN INTERACTIONS
EDUCATION OF AUDIENCE TRENDS
INTEGRATING EXPERIENCES
![Page 19: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/19.jpg)
DESIGNING FOR CONTEXT: THE MULTI-SCREEN EXPERIENCE
![Page 20: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/20.jpg)
![Page 21: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/21.jpg)
“A good decision is based on knowledge and not numbers.”
-‐-‐ Plato (early media consultant)
![Page 22: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/22.jpg)
https://gigaom2.files.wordpress.com/2012/08/multiscreen7.jpg
![Page 23: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/23.jpg)
`
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
NEARLY SIX IN 10 AMERICAN ADULTS NOW OWN A SMARTPHONE
TWO IN FIVE OWNS A TABLET
NEW CARS ARE MANUFACTURED WITH INTERNET BUILT-IN
CONTENT PROVIDERS GRAPPLING WITH EMERGING 5TH SCREEN
WITH MORE MOBILITY, DEEPER IMMERSION INTO SOCIAL WEB
![Page 24: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/24.jpg)
WHAT IS ‘RIGHT’ AMOUNT OF VIDEO?
![Page 25: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/25.jpg)
TV vs. DESKTOP vs. MOBILE
3:00 1:30 :30
![Page 26: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/26.jpg)
WEARABLE TECH
![Page 27: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/27.jpg)
*NEWSGATHERING/PUBLISHING IMPACTS
*MULTI-SCREEN - CONNECTED WORLD
*$70B INDUSTRY BY 2025
http://finance.yahoo.com/news/research-‐markets-‐analysis-‐20-‐billion-‐102700946.html
![Page 28: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/28.jpg)
DRONE JOURNALISM
![Page 29: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/29.jpg)
*Evolving legal restrictions
*Difficult to operate, maintain
*Heavy time + cost investment
*Ethical dilemmas
*Tremendous opportunities
![Page 30: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/30.jpg)
CONTENT CURATION
![Page 31: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/31.jpg)
*DROWNING IN UNFILTERED INFORMATION
*TWEETS, PINS, EMAIL, STREAMING, ETC.
*NOISE TO SIGNAL RATIO IS CRIPPLING
*CURATORS - RISE, INFLUENCE, LEAD
*ENGRAINED IN ROLES... CENTRALIZED
*GROWTH OF DEVICES, CONNECTIVITY
*MARKETING, CAMPAIGNS, COMMS
![Page 32: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/32.jpg)
ENTREPRENEURSHIP
![Page 33: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/33.jpg)
*CLOSELY SURVEY MEDIA LANDCAPE
*IDENTIFY PRODUCT/SERVICE. DELIVER.
*QUICK IMPRESSION, HOLD AN AUDIENCE
*CONVEY COMPELLING MESSAGE
*BUSINESS ACUMEN, FINANCIAL PIC
*INVEST IN YOUR IDEAS, VISION, SELF
![Page 34: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/34.jpg)
![Page 35: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/35.jpg)
LONG ROAD AHEADMUST COME UP WITH DIFFERENT BUSINESS MODELS
TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”
WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT
NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-LIKE EXPERIENCES
![Page 36: Rapidly Changing News-Media Landscape](https://reader038.fdocuments.net/reader038/viewer/2022110122/55a57bbd1a28ab71048b46cf/html5/thumbnails/36.jpg)
THANKS MUCH!
404-‐667-‐4087
@ToTheVictor
linkedin.com/in/victorhernandez34