Rapid Recall Exchange

National Pork Board

Retail Advisory Committee

April 15, 2010

Amy Fanale, GS1 US

Director, Product Management

An Industry Problem

• Consumer safety and confidence are paramount issues for GMA and its

member companies

• The number and complexity of product recalls continues to grow

• Current legislative and regulatory environment requires focused attention

• Impact on share price and market value of companies is significant and

impact increases if recall is poorly executed

• Pressure from trading partners to improve recall execution practices

• The product recall notification step of the recall execution process is one

of the biggest opportunities for improvement

2

The Industry-Driven Solution:

Fast – Accurate – Secure Recalls

Rapid Recall Exchange™ applies industry expertise and leading

practices to standardize product recall and withdrawal notifications

between retailers/wholesalers and suppliers

• Recalling firms send product recall information directly to retailers

and wholesalers confidentially and immediately via the web

• Provides users with standardized product recall information, handling

instructions, product images, alerts, 2-way communication tools, and

the flexibility of customized attachments

• Real-time updates on who received the notification and when

• Leverages global GS1 standards to ensure accuracy and enhance

speed of recalls

3

• FMI, GMA, NGA, GS1 US committed to and collaborating on food and product

safety

• 2009/2010: Focus on driving mass adoption in core grocery sectors

– Health and Beauty

– Food and beverage [shelf stable and temperature controlled]

– Fresh Foods

– Pet Food and Supplies

– Tobacco

– Alcohol beverage

• 2010/2011 and beyond: Develop industry roadmap for food and product safety with

other trade associations

– Foodservice

– Healthcare

– General Merchandise

A Joint Industry Call to Action

4

Features & Functions

• Secure user-authentication

• Two-way messaging

• Email alerts about new information

• Comprehensive, prioritized information

& product images for easy identification

• Attach documents to provide additional information for all or

targeted receivers

• Verification of notification

• Universal notification of Class 1 recalls

• Test environment for trialing recall processes

• Customer service for assistance including 24 / 7 technical help

5

Benefits

• Quickly identifies recalled products –

product images and other information

are provided on the recall form

• Provides the necessary information to

remove recalled or withdrawn products,

handle them appropriately and initiate

financial settlement

• Accelerates response time –

information is received the moment it is

available and immediate action can be

taken

• Communicates directly with recall

initiator

6

Suppliers

• Easy-to-complete online form to input

information

• Database of retailer and wholesaler

contacts to target specific recipients

• Immediate updates of who received

and opened the notification

• Expanded notifications to ensure

recipients don’t overlook new

information

• Two-way communication

Retailers

How to Access Rapid Recall Exchange

• Can be accessed directly, www.rapidrecallexchange.org

• Also from these organizations:

– Food Marketing Institute, www.fmi.org

– Grocery Manufacturers Association, www.gmaonline.org

– National Grocers Association, www.nationalgrocers.org

– GS1 US, www.gs1us.org

7

Product Recall Process

Recall Initiator

• Completes the product recall form

• Submits form to Recall Approver

Recall Approver

• Reviews the product recall form

• Approves or Rejects the form

Recall Receiver

• Receives the product recall form

• Acts on the product recall process

Recall Initiator Company Roles Recall Receiver

Company Roles8

Post notification communication

Create New Product RecallRecall Initiator

9

Create RecallGeneral Information

Recall Initiator

Create RecallManufacturing Company Information

Recall Initiator

Create RecallProduct Information

Recall Initiator

Upload Images & AttachmentsRecall Initiator

Create RecallProduct Handling Details

Recall Initiator

Create RecallReimbursement Requirements

Recall Initiator

Create RecallContact Information

Recall Initiator

Target ReceiversRecall Initiator

17

Target AttachmentsRecall Initiator

18

Notify ApproverRecall Approver

19

Approver ReviewRecall Approver

20

Approval – Send to ReceiversRecall Approver

21

Notify Receiver Class I Example

Recall Receiver

22

Notify Receiver Class III Example

Recall Receiver

23

View RecallRecall Receiver

24

View RecallProduct Information

Recall Receiver

25

Ability to Respond to InitiatorRecall Receiver

26

Recall Audit Reports

27

Pricing

28

Recall Initiator - A company that will be issuing Product Recall Notifications. This

company type cannot receive Product Recall Notifications.

Annual Revenue Annual Fee

< $5MM $300

$5MM < $35MM $500

$35MM < $100MM $950

$100MM to < $500MM $1,315

$500MM and Above $2,100

Recall Receiver - A company that will be receiving issued Product Recall

Notifications. This company type cannot issue Product Recall Notifications.

Annual Revenue Annual Fee

< $1B $250

$1B to < $15B $500

$15B and Above $750

Industry Adoption

Kroger Endorses Rapid Recall Exchange and Encourages All

Suppliers to Join Exchange CINCINNATI, April 6 /PRNewswire-FirstCall/ -- The Kroger Co. (NYSE: KR) today

announced its endorsement of the Rapid Recall Exchange, an online service that

standardizes and accelerates food and product recalls and withdrawals. Kroger will be the

first national retail chain to encourage its suppliers to subscribe to this industry-leading

program.

The Rapid Recall Exchange, developed by GS1 US in collaboration with the Food

Marketing Institute and Grocery Manufacturers Association, is the industry's only online

standardized recall notification system. Using consistent forms and processes, retailers

receive the same complete information, including product images and handling

instructions, when a recall is issued.

"Using Rapid Recall Exchange provides Kroger with timely and accurate recall data. The

need for speed is crucial in recall situations and this will help us be more efficient in

removing recalled product from our shelves and communicating with our customers about

recalls," said Dr. Payton Pruett, vice president of corporate food safety for Kroger.

Kroger is asking all suppliers to subscribe by July 1, 2010. Suppliers using the Rapid

Recall Exchange can provide all critical recall information in one communication – 24

hours a day, seven days a week – quickly alerting retailers. This enables retailers like

Kroger to quickly remove recalled products and reach out to customers about recalls.

Kroger is an industry leader in recall communication efforts. Using its customer loyalty

database, Kroger is able to notify customers via register receipts and phone calls about

recalls of products they may have purchased. Kroger has a 24-hour, seven-day-a-week

process in place to coordinate recalls, and works quickly and effectively to remove from

sale products that have been recalled or withdrawn.

For more information about recalls, visit http://www.kroger.com/recalls.

Current Customers (as of April 1, 2010)

For the most recent listing, see www.rapidrecallexchange.org Cont’d on next slide

A&P Buehler's Fresh Foods D'Agostino Supermarkets

A.C.Kissling Co. Bush Brothers & Company Dad‘s Pet Care

Associated Food Store Butterball LLC Daymon Associates Inc.

Ahold USA C&S Wholesale Grocers Inc Diamond Walnut Growers Inc.

Alex Lee Inc. C. H. Guenther and Son Inc. Dahl's Foods

Alfa Sprouts C.B. Fleet Company Inc. Del Monte Foods

Apple Wedge Packers & Cider Cabot Creamery Cooperative Delhaize Group/Delhaize America

Applewood Orchards Inc. Campbell Soup Company Disneyland

Associated Grocers – Louisiana Christopher Ranch LLC. Dorothy Lane Market

Associated Grocers of New England Clement Pappas & Co. Inc. Eagle Eye Produce

Associated Wholesale Grocers CMI Inc. Eagle Produce LLC dba Martori Farms

Associated Wholesalers – Inc Coffee Holding Co. Inc. Europackaging LLC

Bell-Carter Foods Incl Colonna Brothers Inc. Everlast Sports Nutrition

BI-LO LLC CVS Pharmacy Florida’s Natural Growers

BJ's Wholesale Club Carolina Pride Foods Inc - Carolina Pride Foods Inc Fairway Market

Bozzuto’s Inc Chief Super Markets Inc. Festival Foods Wisconsin

Bumble Bee Seafoods Cobb Management - Makoto Dressing Inc. Food Lion

Big Y Foods Inc. Columbia Centre Market Place Inc. FoodMatch Inc

Bristol Farms ConAgra Foods Forest Hills Foods

Brookshire Grocery Company Costco Wholesale Fox & Obel Food Market

Buckden Inc - Buckden's Valu Foods Cypress Holdings Inc. Harvest Market Fresh & Easy Neighborhood Market

Current Customers (as of April 1, 2010)

For the most recent listing, see www.rapidrecallexchange.org Cont’d on next slide

Fruit Fresh Up Inc John B Martin and Sons Farms Inc. Marx Brothers Inc.

General Mills Inc.K-VA-T Food Stores Inc. - Food City & Super

Dollar Discount Food Stores McCormick & Company Inc.

Great Lakes Cheese Company Inc. Knouse Foods Cooperative Inc. Mid-Am Food Enterprises

Georgia Pacific Corporation Kellogg Company Mrs. AppleTree

Giant Eagle Kings Supermarket Nash Finch

Grimmway Enterprises Inc Knowlan's Super Markets Inc. Festival Foods National Fruit Product Co Inc.

Grocers Supply Co. Inc. Kraft Foods Inc. Newtree America Inc

H E Butt Grocery Company Kreher's Farm Fresh Eggs LLC National Produce Consultants Inc.

H J Heinz Company Lakeside Mills Inc. Nestle USA

Hofmann Sausage Co. Inc Landies Candies Co. Inc. Newport Ave. Market IGA

Hubbard Peanut Company Inc. Laurel Grocery Company Northgate Gonzalez LLC

Hy-Vee INC. Lipari Foods Inc. Ocean Spray Cranberries Inc.

Harris Teeter Lund Food Holdings Inc. - Lunds & Byerly's Olean Wholesale Grocery Cooperative Inc.

Hershey Foods Corporation (U.S.) Malt-O-Meal Company Orca Bay Seafoods

Highland Park Market Inc Meijer Inc. PBM Products Inc.

Hop Chong Trading Co Inc Mexamerica Foods Inc. Pinnacle Foods Corporation

Hormel Mr. Dell Foods Inc Plochman Inc.

International Bazaar Inc. MT Olive Pickle Co. Inc Panos Brands

International Vitamin Manning Farms Inc. Pepsi-Cola North America

Isabella's Healthy Bakery Marketing Management Inc Phillips Mushroom Farms

John B. Sanfilippo & Son Inc. Mars Super Markets Inc. Plaza Provision Company

Current Customers (as of April 1, 2010)

For the most recent listing, see www.rapidrecallexchange.org

Potash Bros. Inc SUPERVALU Inc. The Kroger Company

Price Chopper Salba Smart Natural Products U.S. Sugar Co. Inc.

Pro's Ranch Markets Schnuck Markets Inc Unified Grocers Inc.

Procter and Gamble US Scolari's Food & Drug Company Upstate Farms Cooperative Inc.

Publix Super Markets Inc. Sendik's Food Market Ukrop's Super Markets Inc

Quaker Maid Meats Inc. Shaw's Southern Belle Frozen Foods Inc Unilever Home and Personal Care-North America

Ralcorp Holdings Inc Smart & Final Stores LLC United Supermarkets Ltd

Ready Pac Produce Inc. Sparboe Farms Inc. Water Lilies Food Inc.

Russell Stover Candies Inc Sprouts Farmers Market White Wave

Raley's Steck Wholesale Foods Inc. Wa Wa Inc.

Riesbeck Food Markets Inc. Stuckey's Wakefern Food Corp.

Roth's IGA Foodliner Inc Super S Foods Walgreen Co.

Roundy's Supermarkets Inc. The Clorox Sales Company Walter Stewart Co Inc.

Rouses Enterprises LLC - Rouses Supermarkets The Jel Sert Company Webeco Foods Inc.

SAFEWAY INC The Mancini Packing Company Wegmans Food Markets

SC Fresh Trans -Ocean Products Weis Markets Inc.

Schnuck Markets Inc Turlock Fruit Company Inc Whole Foods Market

Snyder’s of Hanover Inc. Tzetzo Bros. Inc. Wholesale Produce Supply LLC

Spartan Stores Inc. Target Winco Foods

Sun-Maid Growers The Coca-Cola Company Winn-Dixie Stores Inc.

Sunny Delight Beverages Company The J.M. Smucker Company Wolfgang Candy Company Inc.

Learn more at www.rapidrecallexchange.org!

33

Questions?

34

rapidrecall@gs1us.org

937‐610‐4233