Rapid prototyping 2.0
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Transcript of Rapid prototyping 2.0
Devbridge Group presents
DEVBRIDGE.COM Aurimas Adomavicius, Co-Founder, President
Rapid Prototyping v2.0 October, 2016
1. WHAT? 2. HOW? 3. DID IT WORK?
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Vostok 1 108 minutes 17,500 mph
203 mile altitude
Innovation
Timely, skillful, and lean execution of great ideas that already exist on the front-lines of your business.
Innovation
Timely, skillful, and lean execution of great ideas that already exist on the front-lines of your business.
Speed to market is critical.
1
Cross-functional skill set
2
Minimize risk, fail often
3
$472M
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$5 Million, One Try
failure rate66%spent annually on digital products that do not deliver value$30Bproblems found by users40%of budgets consumed fixing self inflicted wounds80%
Forrester Research
Gartner
Dynamic Markets Limited 2007 Study
Forrester Research
Align sponsors and stakeholders
Test against market (MVP)
Test product with customers
Improve idea of product
1. 2. 3. 4.
Why Prototype?
Rapid Prototyping V2.0
1. WHAT?
Story mapping
Roadmap prioritization
Interactive Prototype
1st workshop
Goal setting
Customer interviews
User personas
User Testing
InVision Prototype
User Testing
Prototype Revisions
2nd Workshop
Bail
Bail
Duration: 2 weeks to 3 months Investment: $20,000 to $150,000
Rapid Prototyping V2.0
Prototype BenefitsBenefits should align with timely, skillful, and lean execution of great
ideas that already exist on the front-lines of your business.
Align sponsors and stakeholders
Test against market (MVP)
Test product with customers
Improve idea of product
1. 2. 3. 4.
Increase Validation Speed
years to secure seed funding of $7.2 million for scaling product3of a year to create prototype, test, validate business model?1/3
$62M vs. $380MSpaceX Boing & Lockheed
PM
A FE D
UI UX
QA
A Lean Team
Product Manager Architect Front-end Engineer Back-end Developer Quality Assurance Analyst User Interface Designer User Experience Designer
7 FTE’s
Engineering
Design Product Management
Digital Product
PM
A FE D
UI UX
QA
A Lean Team1. Localized decision making 2. Cross-functional approach 3. Ability to adapt to change 4. Ownership of delivery 5. Lean and effective
Story mapping
Roadmap prioritization
1st workshop
Goal setting
Customer interviews
User personas
Lean Requirements1. Define success state 2. Just-in-time requirements 3. Customer-influenced 4. Prioritized based on value
to market
A Story
As a farmer, I want to be able to digitally sign my pending contracts so that my day in the field would not be disrupted.
User persona
what and why, not how
https://vimeo.com/devjamvideo
David Hussman
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2. HOW?
Story mapping
Roadmap prioritization
Interactive Prototype
1st workshop
Goal setting
Customer interviews
User personas
User Testing
InVision Prototype
User Testing
Prototype Revisions
2nd Workshop
Bail
Bail
Rapid Prototyping V2.0
2 months for a data driven prototype 500 Hours
0.5 month for an Invision prototype 120 Hours
3 months for UT’ed prototype & market testing 1500 Hours
+ validation & tech. spikes
+ POC testing & market validation
Concepting & alignment
Risk hedging
How Risky is Our Failure?
3. DID IT WORK?
Testing ProcessThe overall approach is divided into phases - planning as well as testing and analysis. We require client participation in three process points: An initial planning workshop, user recruiting and test facilitation. All of the points in this process can be scaled to meet the needs that are identified in the initial workshop.
WorkshopTest Prep ReportingAnalysis
@4-6 Weeks
1st workshop Onsite Days
Staff
2 HOURS 1st WORKSHOP
2-3 DAYS USER RECRUITING
Testing
Recruiting
Planning Testing/Analysis
3-5 DAYS PART TIME TEST SUPPORT (onsite only)
Generative research
Identifies user needs and is meant to determine what to design.
Formative research
Summative research
Research Types
1 2 3
Before design During design After design
Informs the design directions to move forward with. It is basically meant to determine how to design.
Validates if a design is successful and what to do for the next version of the product.
Research types vary based on product maturity - prior to building, during design, after release to market.
Behavioral analytics are very useful when sufficient volume of interactions can be monitored on a market-deployed MVP.
MVP1 ANALYTICS@4-6 Weeks
MVP2
What’s Next?
DesignLean req’s
SPRINT 1 SPRINT 2 SPRINT 3
Design for sprint 2
Design for sprint 3
Design for sprint x
Dev. low UI cost features. Dev Dev
UT
Rapid prototype
User research
UT
Align sponsors and stakeholders
Test against market (MVP)
Test product with customers
Improve idea of product
1. 2. 3. 4.
Fail. Learn. Repeat.
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Thank You.DEVBRIDGE.COM Aurimas Adomavicius, President