Rapid Commerce Deploymentwith P.A.R.A.D.E.

Deliver relevant experiences fasterZensar has leveraged its extensive Oracle Commerce experience to build a best-in-class B2C Commerce store by launching a new, integrated framework - Professional Access Rapid Application Deployment Environment - P.A.R.A.D.E. It is the fastest way for businesses to get their online store up and running, offering everything that is needed in one package - including Fully-featured B2C eCommerce store, Multi-site platform, Omni-channel ready with responsive user experience, pre-built integrations and in-built creative experience.technology implementation for enhanced business outcomes.

Powerful Multi-Site PlatformP.A.R.A.D.E. provides a powerful multi-site platform, along with tools for multi-site management, merchandising, promotions and extensive focus on personalisation. With P.A.R.A.D.E., you can jumpstart online operations, on board new brands or countries faster and effectively plan an integrated and unified cross-channel sales model.

Your Brand - Your Creative P.A.R.A.D.E. understands the importance of branding and creative impact. The in-built Experience Manager allows the customer to define their own Brand and Creative experience. This provides almost unlimited flexibility for the customer to bring their unique brand experience on to the online channel without compromising on the experience.

Best-in-Class StoreFull-features B2C eCommerce store that is integrated with an Experience Manager for complete flexibility. The Business can determine the layout and content of the Home Page and Category pages. Powerful personalization features are integrated and content management is a breeze.

Omni-channel ReadyP.A.R.A.D.E. provides a responsive user experience and is omni-channel ready, with support for Mobile, Tablet and Desktop right out of the box. Customers can enable their mobile channels from day one. P.A.R.A.D.E. also comes with pre-built services, which can be leveraged to built iOS and Android Native apps.

Pre-built IntegrationsP.A.R.A.D.E. provides pre-built integrations for Payment, Address Validation, Tax, Shipping among others. It also provides interfaces to easily import the product catalogue, pricing and inventory from backend systems.

Business User ControlIncrease agility and

empower marketers and merchants with the tools

they need to manage commerce experiences

Outpace your competition and rapidly launch sites for new brands, markets, and

even single-purpose campaigns

Multi-Site Management

Mobile, Tablet and Desktop in a Best-in-ClassResponsive Design

P.A.R.A.D.E. has been built ground-up leveraging responsive design principles, providing best-in-class user experience across Mobile, Tablet and Desktop. Customers benefit from a mobile ready site at launch, without spending additional time to build a mobile interface. Home page carousals elegantly fold over in a mobile screen, and the Browse and Shop experience is optimized for all interfaces. Landing pages and Search Result pages can be configured to provide a single column or a two-column listing on a mobile device.

Dynamic ExperiencesDeliver personalized

targeted digital experiences to all visitors,

leveraging any data anywhere.

In-built CustomizationsWith experience of several Oracle Commerce implementations – we understand that each every client is unique, and no two implementations are exactly the same. P.A.R.A.D.E. not only provides a flexible design model for the Product Catalog, but also has the ability to customize the same for your catalogue. The same philosophy extends to the user information that the system captures and your specific profile attributes can be quickly added. P.A.R.A.D.E. also comes with pre-built modules that helps import the product catalogue, pricing and inventory data easier and efficiently, incorporating experiences from across various implementations.

Scale & AgilityPurpose-built to manage

the complexity of your commerce business.

Power in the hands of your business teams

Leverage the latest in Oracle Commerce Product Stack Oracle Commerce 11.1 is the latest version of the industry leading eCommerce stack on which P.A.R.A.D.E. is built. The Best-in-Class interface, coupled with the latest version provides a personalized online buying experience with a comprehensive, highly scalable eCommerce platform. Oracle Commerce has a flexible component based software architecture providing industry leading performance and scalability. All the standard eCommerce capabilities including shopping cart, pricing, promotions, wish lists, stream-lined checkout process, along with industry leading search and guided navigation is provided. Merchandising and Experience Manager applications are included as part of the P.A.R.A.D.E. platform to provide fine grained control to the business’s users.

PERFORMANCEGet your business value as

quickly as possible with battle-tested scale and

performance to innovate in time with market changes

and expand quickly and easily

More Visits30-150%higher traffic

Time To Value5-10xfaster time to market

Larger Orders10-60%higher average order value

More Orders10-100%higher conversion rate

P.A.R.A.D.E. ENABLES GROWTH

Mobile, Tablet and Desktop in a Best-in-ClassResponsive Design

Adopting P.A.R.A.D.E.

About us

ZENSAR ANDORACLEA P.A.R.A.D.E. based eCommerce implementation is executed in a

time-boxed manner with a fixed time-line and cost. All processes are tailored to ensure that the scope and implementation are planned, tracked, monitored and managed to achieve the customer’s goals. Zensar’s team of Oracle Commerce experienced Business Analysts and Technical Architects cover every aspect leveraging pre-created artefacts including Wireframes and System Architecture Documentation. The team focusses on documenting the unique requirements along with client specific integration specifications. Thorough documentation of functional requirements, integration and feed specifications with a focus on backend integrations allows for requirements traceability at the most granular level allowing for visibility and transparency at all steps of the process.

Zensar is a leading software and infrastructure services and solutions provider with industry expertise across Manufacturing, Retail, Insurance, Utilities, Banking, Financial Services and Government. The company delivers comprehensive services for mission-critical applications, enterprise applications, business intelligence and analytics, testing, business process management, e-commerce and digital enterprise services. Using its multi-shore capabilities, Zensar combines expert consulting, integration and support services with world-class customer service to help organizations attain significant business outcomes. Zensar has 8000+ associates with operations across US, Mexico, UK, Europe, Middle East, Africa, India and Asia Pacific.

For more information please contact:marcom@zensar.com | www.zensar.com

Corporate Headquarters: Pune, India

Global Offices: USA | UK | Europe | Africa |

Middle East | India | China | Singapore | Australia

Zensar has built a solid partnership with Oracle and has delivered business value to various industries for more than a decade now, through best of breed Oracle solutions. Today Zensar stands as a trusted transformation partner for providing Oracle solutions globally. With its Comprehensive portfolio of Oracle services and deep client experiences especially in Manufacturing and Retail industries, Zensar is geared to deliver Commerce Anywhere and EffectiveEnterprise Integration, through effective leverage of new technologies in Social Media, Mobility, Analytics and Cloud.