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Rankings

2015 Rank Brand Sector Brand Value Change in Brand Value

01 Technology 170,276 $m +43%

02 Technology 120,314 $m +12%

03 Beverages 78,423 $m -4%

04 Technology 67,670 $m +11%

05 Business Services 65,095 $m -10%

06 Automotive 49,048 $m +16%

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07

Technology 45,297 $m 0%

08 Diversified 42,267 $m -7%

09 Restaurants 39,809 $m -6%

10 Retail 37,948 $m +29%

11 Automotive 37,212 $m +9%

12 Automotive 36,711 $m +7%

13 Media 36,514 $m +13%

14 Technology 35,415 $m +4%

15 Technology 29,854 $m -3%

16 Technology 27,283 $m +5%

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17

Sporting Goods 23,070 $m +16%

18 Technology 23,056 $m -3%

19 Automotive 22,975 $m +6%

20 Luxury 22,250 $m -1%

21 Apparel 22,222 $m +5%

22 FMCG 22,218 $m -3%

23 Technology 22,029 $m +54%

24 Beverages 19,622 $m +3%

25 Financial Services 18,922 $m -3%

26 Technology 18,768 $m +8%

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27 Retail 16,541 $m +4%

28 FMCG 15,267 $m +8%

29 Transportation 14,723 $m +2%

30 Apparel 14,031 $m +16%

31 Alcohol 13,943 $m +7%

32 Retail 13,940 $m -3%

33 Financial Services 13,749 $m +10%

34 FMCG 12,637 $m -6%

35 Automotive 12,545 $m -9%

36

Beverages 12,257 $m +7%

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37 Financial Services 11,656 $m -11%

38 Automotive 11,578 $m +6%

39 Automotive 11,293 $m +8%

40 Electronics 11,278 $m -4%

41 Luxury 10,944 $m +22%

42 Business Services 10,800 $m +9%

43 FMCG 10,798 $m +6%

44 Automotive 10,328 $m +5%

45 Financial Services 9,784 $m +12%

46 Financial Services 9,526 $m +9%

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47 Electronics 9,400 $m -8%

48 Financial Services 9,254 $m +14%

49 Automotive 9,082 $m +19%

50 Luxury 8,882 $m -14%

51 FMCG 8,632 $m +5%

52 FMCG 8,588 $m +7%

53 Diversified 8,553 $m -1%

54 Financial Services 8,498 $m +10%

55 FMCG 8,464 $m +3%

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56

Automotive 8,055 $m +12%

57 Luxury 7,924 $m +6%

58 Electronics 7,702 $m -5%

59 Diversified 7,243 $m +17%

60 Financial Services 7,083 $m +12%

61 Financial Services 6,870 $m +15%

62 Sporting Goods 6,811 $m -8%

63 Media 6,583 $m -12%

64 Media 6,509 $m +6%

65 Electronics 6,436 $m +2%

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66

Luxury 6,306 $m +6%

67 Restaurants 6,266 $m +16%

68 Technology 6,257 $m +17%

69 Luxury 6,222 $m +4%

70 Financial Services 6,097 $m +13%

71 Business Services 6,033 $m -9%

72 Diversified 5,976 $m -12%

73 Luxury 5,873 $m +5%

74 Automotive 5,666 $m +5%

75 Restaurants 5,639 $m -7%

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76 Financial Services 5,551 $m +17%

77 FMCG 5,533 $m +7%

78 Energy 5,530 $m -12%

79 Automotive 5,460 $m +14%

80 Transportation 5,391 $m +6%

81 Beverages 5,365 $m -5%

82 FMCG 5,362 $m New

83 Diversified 5,208 $m +2%

84 Alcohol 5,161 $m +6%

85

Automotive 5,133 $m +2%

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86 Transportation 5,130 $m +16%

87 Automotive 5,109 $m +14%

88 Technology 4,952 $m +15%

89 Alcohol 4,822 $m +14%

90 Media 4,763 $m -7%

91 Apparel 4,629 $m -7%

92 Alcohol 4,540 $m -6%

93 Alcohol 4,456 $m +2%

94 Alcohol 4,407 $m -4%

95 FMCG 4,330 $m -7%

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96 Apparel 4,270 $m +3%

97 Financial Services 4,251 $m New

98 Automotive 4,243 $m New

99 Alcohol 4,131 $m New

100 Technology 4,114 $m New

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