Rank Higher in Google Search Results with Telerik Sitefinity CMS

Grisha ‘Greg’ Karanikolov

Senior Sitefinity Sales Engineer

greg@telerik.com

Agenda

1. The Google mobile friendly update – Mobilegeddon FAQ

2. Google requirements for a website being “Mobile Friendly”• Flash Content• Missing Viewport meta-tag• Fixed-width viewports• Tiny fonts that are hard to read on mobile• Content not sized to viewport• Clickable links/buttons too close

• Q&A

Mobilegeddon?

Image and Term Source: SearchEngineLand.com

The Google mobile friendly update – Mobilegeddon FAQ

1. When?• Google announced, that they are releasing an update to their search ranking algorithm on April

21st. And they did.

2. Impact?• According to Google, the update will impact only mobile searches and will give a ranking boost

to mobile friendly pages in Google’s mobile search results only.

3. What about desktop searches?• Desktop rankings will not be affected, only mobile desktop searches will be affected.

4. What about tablet searches?• Tablet searches will not be affected as well. Only searches done through mobile smartphone

devices.

5. How to find out if your mobile website is mobile-friendly?• Check for a mobile friendly label and use the mobile friendly testing tool

The Responsive & Mobile Device Engine

Google requirements for a website being “Mobile Friendly”Source: Google Webmaster tools

• Flash Content• Missing Viewport meta-tag• Tiny fonts that are hard to read on

mobile• Fixed-width viewports• Content not sized to viewport• Clickable links/buttons too close

Flash Content

Missing Viewport meta-tag

Fixed-width viewports

Tiny fonts that are hard to read on

mobile

Content not sized to viewport

Clickable links/buttons too close

Q&A

Thank you for being an awesome audience!

Grisha ‘Greg’ Karanikolov

Greg@Telerik.com