ranjith sm
Transcript of ranjith sm
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The Mission Planning Service (MPS), is responsible for developing those plans that
address, in an integrated way, the various aspects of a peacekeeping operation. Itinvolves short, medium and long term planning. MPS strives for the timely
preparation of new missions, and revision, expansion or closure of ongoing missions.
To integrate all planning, MPS acts as the consulting and coordinationg mechanism
within the Department of Peacekeeping Operations, other Departments and externalorganizations involved in the peacekeeping mission. The MPS goal is to anticipate a
crisis and to initiate the planning process at an early stage, before the Security Council
has given final authorization for a peacekeeping operation.
Tasks of Mission Planning Service
The main task is the planning and development of missions including the
establishment and occurring changes during the execution of these missions. To
facilitate this, MPS is sub-divided into a number of units or functions whose
responsibilities are as follows:
Generic Planning Unit
The Generic Planning Unit is responsible for assisting the planning process byrecommending improvements which will enable the planning process to be more
effective and timely. This assistance could be provided by standardization through the
provision of doctrine or written guidance, or recommending procedural or staff
improvements within the Planning Division.
In addition, the Unit promotes inter-departamental coordination through the"Framework for Coordination," a working group with the Department of
Humanitarian Affairs and the Department of Political Affairs.
Some of the issues currently being examined and staffed by the Generic Planning Unit
include:
* UN Rules of Engagement (ROE). The Unit is developing a guide to facilitate the
preparation of ROE for peacekeeping missions.
* Guidance for UN Military Force Commanders. The Unit is preparing a resourceguide for UN Force Commanders and their senior staff.
* Development of the "Framework for Coordination". The Unit examines areas ofmanagement where coordination can be improved among the Departments of
Peacekeeping Operations, Humanitarian Affairs and Political Affairs.
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* Updating Standard Operating Procedures (SOP). The Unit is responsible for
ensuring that the departmental SOP in relation to operations and planning are revised
and amended as appropriate.
Mission Development Unit
This Unit is responsible for developing outline plans for the execution of new field
missions and for the extension of, or major changes to, existing mandates. Concept of
operation and logistical support derived from that, outlining the military, civilian, andsupport resources, need to be formulated. These concepts should be in line with the
information provided by generic planners. Mission planners formulate military advice
for the Military Adviser and they make use of the data base of collected information
and lessons learned from experience gained in past missions.
Mission planning officers are part of the initial and technical survey missions,
designed to ensure that the criteria set out in the outline plan and concept ofoperations are given appropiate consideration.
To facilitate planning and coordination, the Mission Development Unit is composed
of an Africa, Europe and Latin America, and an Asia and Middle East branch, as
found in other Divisions and Departments.
Since the establishment of the Unit, planning has been done for new missions such as
UNAVEM III (Angola), UNASOG (Chad/Lybia), UNMIH and UNSMIH (Haiti),
UNTAES (Eastern Slavonia), MINUGUA (Guatemala), for existing missions such as
MINURSO (Western Sahara), UNOMIL (Liberia), UNOMIG (Georgia), UNMOT(Tajikistan) as well as for closing of missions, such as UNOSOM (Somalia),
UNAMIR (Rwanda) and UNPROFOR (Former Yugoslavia).
Standby Arrangements Management Unit
To facilitate the planning process and timely deployment of troops, a standbyarrangements management function has been established within MPS, which deals
with all aspects of Member States' contributions to UN peacekeeping operations. The
Standby Arrangements Management Unit is responsible for promoting Standby
Arrangements via consultations with all Member States. It is also responsible foracting as system controller for the maintenance of the automated Standby
Arrangements database, including data related to personnel, material and equipment,
services, conditions of employment, strategic movement/shipment and response times.
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This Unit assists Member States in structuring their standby contributions and
provides planning officers with information of specific Member State standby
resources that could be made available.
The Unit also liaises with Member States on matters relating to Standby
Arrangements and controls and coordinates the completion of a Memorandum ofUnderstanding (MOU) between the UN and the Member State, when necesary.
Within this unit, the Contribution Agreements cell negotiates, with the assistance ofother United Nations Secretariat offices, the Contribution Agreements between
Member States and the United Nations on the provision of personnel, equipment and
services to specific peacekeeping operations. This cell also coordinates thepreparation, clearance and signature of contribution agreements by United Nations
Secretariat offices.
Questions to Ask:
y What is our business and what are we trying to accomplish on behalfof ourcustomers?
y What is ourcompanys reason for existing?Criteria for Evaluating a Mission Statement
y Is our mission statement focused on satisfying customer needs ratherthan being focused on the product?
y Does our mission statement tell who ourcustomers are?y Does our mission statement explain what customer needs our
company is trying to satisfy?y Does our mission statement explain how ourcompany will serve its
customers?y Does our mission statement fit the current market environment?y Is our mission statement based on ourcore competencies? (A core
competency is acompany strength.)
y Is our mission statement motivating and does it inspire employeecommitment?y Is our mission statement realistic?y Is our mission statement specific, short, sharply focused and
memorable.y Is our mission statement clearand easily understood?y Does our mission statement say what we want to be remembered for?
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What is our business and what are we trying to accomplish on behalf of our
customers? (Direction, umbrella statement, purpose statement, scope of
operation)
Purpose Statement
What acompany is currently seeking to do for its customers is often termed the
companys mission.It answers the question What is the companys reason for
existing? A mission statement is a statement of the companys purpose. A
mission statement is useful for putting the spotlight on what business a
company is presently in and the customer needs it is presently endeavoring to
serve. A mission statement deals with the present and answers the question
What is our business and what are we trying to accomplish on behalf of our
customers? A mission statement is a logical vantage point from which to look
down the road. (Thomas Strickland, p.4, 28)
A mission statement defines the companys purpose.It is a single statement of
why something or someone exists. The question to ask to determine purpose
is:
In light ofall the needs we see, why do we exist as an organization?A mission statement is like your North Star. A North Star, is not a place you go,
it is a fixed point giving you perspective on where you are going. Your mission
statement keeps you headed in the right general direction. A mission statement
is a very specific umbrella statement explaining why you do everything you do
within your organization. (Bobb Beihl)
A mission statement is a statement of the organizations reason for being, its
purpose what it wants to accomplish in the larger environment. (Kotler p.49).It explains why the organization does what it does.It says what, in the end, the
organization wants to be remembered for.(Drucker). A clear mission statement
acts as an invisible hand that guides people in the organization. (Kotler p.49).
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An effective mission statement clearly defines who the customer is and what
services and products the business intends to provide.It also serves as a guide
for day-to-day operations and as the foundation for future decision-making.
Contemporary strategic marketing perspectives indicate that an organization
should define a business by the type ofcustomers it wishes to serve, the
particular needs of those customers groups it wishes to satisfy,and the means
or technology by which the organization will satisfy these customer needs.
Thus the firm will be perceived and act more customer & market-oriented. (A
customer-satisfying entity, not a product-producing entity.) (Kerin & Peterson,
p.2).
A companys Mission Statement acts as the companys compass. The mission
is the path. (The vision is the end point.) The mission directs the company to its
vision (dream).With it,anyone in the organization can always judge the
direction the company is moving in relation to its stated purpose.With it, one
can easily make adjustments to keep the company moving in the direction
intended.
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Missions may need to be revised every few years in response to every new turn
in the economy. A company must redefine its mission if that mission has lost
credibility or no longer defines an optimal course for the company. (Kotler p.68)
Without the mission statement,acompany is lost,and will drift according to the
pressures of the business environment. The fundamental problem, termed
mission creep,has been a diffusion of focus. There is the tendency of
successful organizations to try to extend their influence beyond the limits of
theircore expertise. So if you want to stay focused, develop aclear,concise
mission statement.
Writing a Mission Statement Mission Statement = Define ofcompanys business + Meeting customer needs
Questions to Ask in Writing a Mission Statement: (Bobb Beihl)1. What single, solitary word is the focus for our organization? This is a
single focus word within our organization.2. What would be the 2 or 3 words that would explain why we exist?3. What one sentence would sum up what our organization is about, in a
very simple,clear, easy to understand way? Take your 2-3 words andput them into a single non-technical sentence that anyone could easilyunderstand.
Criteria ofa Good Mission Statement
Changing the mission orcreating an organizations first mission statement is a
process of gathering ideas and suggestions for the mission and honing them
into a short, sharply focused phrase that meets specificcriteria.An effective mission statement clearly defines who the customer is and what
services and products the business intends to provide.It also serves as a guide
for day-to-day operations and as the foundation for future decision-making. The
following are criteria fora good mission statement:
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The Mission Statement is Focuses on Satisfying Customer Needs A mission
statement should focused on satisfying customer needs rather than being
focused on the product. Products and technologies eventually become
outdated, but basic market needs may last forever. A market-oriented missionstatement defines the business in terms of satisfying basiccustomer needs.
For examples refer to the following Market-Oriented Business Definitions
table. (Kotler p.49)
mission statements
The Mission Statement Tells Who Our Customers are. (Thompson Strickland,
p.30)Who is being satisfied? A company should define the type ofcustomers it
wishes to serve.Whichcustomer groups it is targeting. Customer groups are
relevant because they indicate the market to be served, the geographic domain
to be covered,and the types of buyers the firm is going after.
The Mission Statement Explains What Customer Needs Our Company is
Trying to Satisfy.What customer needs is the company trying to satisfy? A
company should define the particular needs of those customers groups it
wishes to satisfy. A product or service becomes a business when it satisfies aneed ora want.
The Mission Statement Explains How Our Company will Serve its
Customers.How customers needs are satisfied? A company should define the
means or technology by which it will serve the target market and satisfy the
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customers needs. By incorporating Who,What and How the firm will be
perceived and act more customer & market-oriented.It will be perceived as a
customer-satisfying entity, not a product-producing entity. (Kerin & Peterson,
p.2.)McDonalds business mission is built around:
y serving a limited menu ofhot, tasty food (what) quickly in aclean,friendly restaurant fora good value (how)
y to a broad base of fast-food customers worldwide (who).The Mission Statement Fits the Current Market Environment Missions should fit
the current market environment. (Kotler p.52) Girl Scouts would not recruit
successfully in todays environment with their former mission: to prepareyoung girls for motherhood and wifely duties.
The Mission Statement is Based on Our Competitive Advantage Competitive
advantage arises from leveraging a firms unique skills and resources to
implement value-creating strategy that competitors cannot implement as
effectively. Yourcompany should base its mission on acompetitively superior
internal strength or resource that the company performs well in comparison to
its competitors.
The Mission Statement is Based on OurDistinctive Core Competencies. The
organization should base its mission on its distinctive competencies. (Kotler
p.52) A distinctive core competency is acompetitively superiorcompany
resource that the company performs well in comparison to its
competitors.(Thompson Strickland)It needs to stay focused on specific traits
(i.e., quality,customer service)and on target or niche markets. McDonalds
core competence is providing low-cost food and fast service to large groups of
customers.
The Mission Statement Motivates and Inspires Employee Commitment Mission
statements should be motivating.It should not be stated as making more sales
or profits. A companys employees need to feel that their work is significant
and that it contributes to peoples lives. Visionary companies set a purpose
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beyond making money. Even though profits may not be part of these
companies mission statements, they are the inevitable results.(Kotler p.53).
A company that says its mission is to make a profit begs the question What
will we do to make a profit? To understand acompanys direction, we mustanswerto make a profit doing what and for whom? (Thompson Strickland,
p.29).
Focus on profit IBMs mission is To become a $100 billion company by the
end of the century. Focus on motivating Microsofts mission is information
at your fingertips.
The Mission Statement is Realistic Mission statements should be realistic. The
company should avoid making the mission too narrow or too broad. (Kotler
p.50)
Southwest Airlines would be deluding itself if it adopted the mission to become
the worlds largest airlines. Too broad providing society with superior
products and service innovations and solutions that satisfy customer needs
and improve the quality of life. Merck Too narrow providing toys has proved
too narrow a scope for Toys-R-Us
The Mission Statement is Specific, Short and Sharply Focused Mission
statements should be specific. Vague or generic mission statements lack
resonance and meaning. They wont be remembered by anyone,and will likely
be dismissed as too difficult to understand. Many mission statements are
written for public relations purposes and lack specific, workable guidelines.It is
a precise statement of purpose. (Kotler p.51)
Too general We want to become the leading company in this industry byproducing the highest-quality products with the best service at the lowest
prices. Very specific Celestial Seasonings mission statement is Our
mission is to grow and dominate the U.S. specialty tea market by exceeding
consumer expectations with: The best tasting, 100% natural hot and iced teas,
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packaged with Celestial art and philosophy,creating the most valued tea
experience.
It should be memorable.Describe the essence of the business in words your
employees and customers can remember you by. PeterDrucker says the
mission should fit on a T-shirt, yet not be a slogan..Dont use the mission
statement as an essay ora vehicle forabstract philosophy.Words should be
chosen for their meaning rather than beauty, forclarity overcleverness. The
best mission statements are plan speech with no technical jargon and no
adornments.
International Red Cross To serve the most vulnerable
The Mission Statement is Clearand Easily Understood.Develop your mission
statement to aparty level. A simple,clear,party level mission statement
can be used to tell people you meet at a party or on airplanes why your
company exists. At the same time it needs to give yourcompany team as a
profoundly simple focus for everything it does as a firm. (Bobb Beihl)
The Mission Statement says What We Want to be Remembered for. A missionstatement says what, in the end, you want to be remembered for.It is actually
an epitaph in present tense.What would you want your epitaph to read some
day? Your ideal can provide a profoundly simple insight into your purpose for
existing today. (Bobb Beihl)
To develop a mission statement at the corporate level the following steps are
suggested: (Drucker)
1. Establisha mission-writing group The writing group must be able to identify
the companys reason for existing, the primary customer,and what the goals
and results should be. Members should include the chief executive, the board
chairman oranother representative of the board,a writer,a manageable
number ofadditional members who represent different parts of the
organization,and a facilitator.
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2. Adopt criteria foran effective mission statement. Gather ideas and
suggestions for first drafts. The writing group should adopt the criteria they will
use to judge the effectiveness of the mission they are about to develop.
Following the adoption ofcriteria, the group moves on to ideas andsuggestions for the mission statement.Idea-generating techniques include:
y Open brainstorming: any thought or idea is welcome.y Each group member finishes the sentence,The mission should bey Small teams complete in a very short time span to draft and
nominate the best new mission statementy Go around the group two or three times asking for the one word that
must be in the mission statement.y Each person quickly draws a picture of the mission, then shows and
tells.
To conclude the exercise, the group:
y Posts and reviews all ideas and suggestions. The facilitator draws acircle around the words or phrases that appear most often.
y Discusses key ideas or themes the must be captured in the newstatement.
y Discusses key ideas or themes that must not be part of the newmission statement.
3.Develop one or more draft statements. The writers along or witha small
group develops drafts ofat least two possible new mission statements.
4. Judge initial drafts against criteriaand suggest revisions or new options. To
judge drafts and make suggestions:
y The groups reviews the criteria foran effective mission statement.y The first draft statement is posted in front of the group.y Group members individually rate the draft for eachcriteria using the
worksheet.y The facilitator polls and records the groups response for eachcriteria
to determine the overall strengths and we4aknesses of the draft.
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y The group discusses the merits of the draft and makes specificsuggestions forhow it might be improved. All suggestions areencouraged and recorded.
y The second draft statement is posted and steps are repeated.y The facilitator instructs each group member to individually write theirrecommended mission statement. Members read their statement
aloud,and give it to the writer.y The group discusses whether it has developed an effective statement
or whether the writer should develop a second set of drafts.
5.Develop second drafts. The writer or small subgroup develops a second draft
of one or more possible new mission statements.
6. Gain feedback from outside the writing groups. The board chairman andchief executive decide who outside the writing group will be asked to give
feedback. This may includes organization wide input ora few key people inside
or outside the organization. Each individual group being contacted for their
response is:
y Shown the criteria foran effective mission statement.y Asked fora rating of each draft, based on the criteria.y Asked forcomments on the merits and weaknesses of the draft(s).y Asked for ideas or recommendations for improvement.
7. Summarize feedback and distribute second drafts and summary to writing
group.
8. Propose a draft mission statement. The writing group meets:
y Reviews the second draft(s).y Discusses a summary of feedback from outside the writing group.y Rates the draft(s)against criteriaand cites merits and weaknessesy Attempts group editing or rewriting.y Approves its proposed mission statement..
9. Presents the proposed mission statement for board approval.
Mission Statements for Functional Departments
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There is a place for mission statements for key functions (R&D, marketing,
finance)and support units (human resources, training, information systems).
Every department can benefit from aconsensus statement spelling out its
contribution to the company mission, its principal role and activities,and thedirection it needs to be moving. The following are some examples: (Thompson
Strickland, p.33)y The mission of the human resources department is to contribute to
organizational success by developing effective leaders,creating high-performance teams,and maximizing the potential of individuals.
y The mission ofcorporate security is to provide services for theprotection ofcorporate personnel and assets through preventivesmeasures and investigations.
Shaped by five elements: 1.Its history do not depart too radically from past.
2. Current preferences of owners and management. 3. Market environment.4.
Its resources.5. Core competencies. CRITICAL
How to Write a Mission Statement Agency Management
Defining an organizations mission statement is a fundamental aspect of
beginning strategic planning. Miss-representing the companys mission can
lead to strategic plans that do not complement the companys purpose andreason for being. The article by Radtke (1998) takes a very simple three-step
approach to writing a mission statement. Several examples of mission
statements from other organizations are presented,and the article concludes
with seven simple points that define the goal ofa mission statement. These last
seven points can provide even the most novice planner witha useful set of
rules to get started on the right track forcreating a valuable mission statement.
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The Coca-Cola Company
The Coca-Cola Company exists to benefit and refresh everyone who is touched
by our business.
Home Depot
The Home Depot is in the home improvement business and our goal is to
provide the highest level of service, the broadest selection of products and the
most competitive prices.We are a values-driven company and our eight core
values include the following:
y Excellent customer servicey Taking care of our peopley Giving backy Doing the right thingy Creating shareholder valuey Respect forall peopley Entrepreneurial spirity Building strong relationships
The Boeing Company, AfricaDivision
Our mission is to establisha powerful presence and positive image of The
Boeing Company with governments, businesses,and community leaders.
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General Motors
We are working to create an environment that naturally enables GM employees,
suppliers, dealers and communities to fully contribute in the pursuit of total
customer enthusiasm.
LaserMonk
LaserMonks mission is to provide monetary savings and a rewarding
purchasing experience for businesses, educational and medical institutions,
religious organizations,and individuals by offering premium quality imaging
products based on low cost and honest service. Consequently, this missionalso provides support forcharitable causes around the world.
Leaf Paper PaperIndustry
The mission of New Leaf Paper is to be the leading national source for
environmentally responsible, economically sound paper.We supply paper with
the greatest environmental benefit while meeting the business needs of our
customers. Our goal is to inspire, through our success,a fundamental shift
toward environmental responsibility in the paper industry.
Latino Public
Broadcasting Latino Public Broadcasting supports the development,
production,acquisition and distribution of non-commercial educational and
cultural television that is representative of Latino people, oraddresses issues
of particular interest to Latino Americans. These programs are produced for
dissemination to the public broadcasting stations and other public
telecommunication entities. By acting as minority consortium, LPB provides a
voice to the diverse Latino community throughout the United States.
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Seventh Generation
Seventh Generation is the nations leading brand of non-toxicand
environmentally safe household products.
Integrated Medical Systems
Integrated Medical Systems is an independent service organization for the
healthcare market.We provide equipment-renewal services, Proactive
Maintenance, education and consultation for over 1,500 different types of
equipment and accessories, including flexible scopes, rigid scopes, power
equipment, video cart systems and surgical equipment.When you choose IMSas your service provider for medical equipment, we will change the way you
think about service. You will experience the freedom and confidence that
comes from IMS taking care ofall the details behind the scenes details you
once had to handle yourself.
Axiom groundbreaking legal services firm
Dedicated to a simple principle: the best talent and the best service without
unnecessary costs.Whether youre looking foran outside solution foran
important transaction ora great attorney to round out your team on a flexible
basis, were the smart alternative that wasnt there before.
UTStarcom global leader in IP access infrastructure products
Enable service providers to deliverhigh-quality,affordable voice, dataand
video services in both emerging and established telecommunications markets.
The company designs, develops and markets carrier-class wireline, wireless,
optical and switching systems that are crucial to the cost-effective expansion of
next-generation telecom networks. Service providers can deploy UTStarcoms
solutions to deliverhigh-margin access services using their existing
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infrastructure, while enabling a smooth migration to highly efficient integrated
IP networks. The companys global customer support and professional service
organization ensures customer satisfaction after the sale. UTStarcom has built
a sustainable competitive track record throughcontinued innovation in IPaccess technology, leveraging its success in China to capitalize on otherhigh-
growth markets worldwide,and delivering consistently strong,high-quality
financial results.
University of Phoenix
The mission of University of Phoenix is to educate working adults to develop
the knowledge and skills that will enable them to achieve their professionalgoals, improve the productivity of their organizations,and provide leadership
and service to theircommunities.
Winn Dixie Food Distributor
Honest and ethical conduct; accurate and timely disclosures and financial
records; and compliance withapplicable governmental rules and regulations
are essential to obtaining and maintaining the trust of our shareholders,
associates,consumers, vendors and the publicat large.We are committed to
acting with integrity and to conducting our business in compliance with
applicable law.
American Standard Company-Wide Values (Air ConditioningSystems and Services, Bath & Kitchen Products and Vehicle
Control Systems.)
American Standards mission is to be the best in the eyes of ourcustomers,
employees and shareholders.
The Clorox Company
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The mission of The Clorox Company Foundation is to improve the quality of life
in communities where Clorox employees live and work. Community
involvement is an integral part of our business and is carried out througha
program of grant-making, volunteerism and leadership in community service.
Hershey Foods
Our mission is to be a focused food company in North America,and selected
international markets,and a leader in every aspect of our business. Our goal is
to enhance our #1 position in the North American confectionery market, to be
the leader in U.S.chocolate-related grocery products,and to build leadership
positions in selected international markets.
John Deere
Double and Double Again the John Deere Experience of Genuine Value for
Employees, Customers and Shareholders.
Run Smart Think like an inventor, being first in creating smart and innovative
customer solutions through machines, service and concepts.
Run Fast Think like acustomer, pursuing rapid expansion of our global
customercoverage on the farmsite, worksite and homesite.
Run Lean Think like an investor, driving financial returns higher by
maximizing employee performance,achieving global cost leadership, reducing
asset intensity,and creating profitable global preeminence through
acquisitions, strategicalliances,and e-business.
Dow Chemicals
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To constantly improve what is essential to human progress by mastering
science and technology. The Mission Statement can be broken into three
components:
y Constantly Improve This concept is bedrock to Dows culture andhas been since H.H.Dow first said,If you cant do it better, why doit? It underscores our drive to become an ever betterand biggercompany.
y Essential to Human Progress The products we make find their wayinto products that provide people the world over with improvedlifestyles. All of us at Dow must understand and take pride in this.Wemust also use this concept to furtherconnect Dow with the external
markets we serve.When we think in terms of the markets we serve, webecome more outside-in focused and we can better seek growthopportunities.
y Mastering Science and Technology We must put our science andtechnology to work to create solutions for ourcustomers and forsociety.
FPL Group (Florida Power & Light Co., FPL Energy & FPLFibernet, LLC)
Quality and corporate vision Quality is one of several areas of focus FPL is
pursuing to achieve its corporate vision: We will be the preferred provider of
safe, reliable,cost-effective products and services that satisfy the electricity
related needs ofall ourcustomer segments. The other focus areas are: safety,
cost,customer orientation, speed and flexibility, growthand commercial skills.
CVS Retail
Ourcompanys vision is to help people live longer,healthierand happier lives.
An integral part of this vision is our investment in the communities we serve.
The primary focus of our programs is healthand education, two natural
extensions of ourcompanys goals.
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The mission of TXU is to be the most admired international energy services
company.
Burlington Resources Oil & Natural Gas Exploration
We will build long-term shareholder value throughcompetitive returns and
profitable growth.
Reliant Resources Electricity
How we work:
y Creating value for every customery Ensuring a safe,healthy and enjoyable workplacey Caring for our environment and communities
AVON Household & Personal Products
Our vision is to be the best company that best understands and satisfies the
product, the service and the self-fulfillment needs of women globally. Our
dedication to supporting women that touches not only beauty but health,
fitness, self-empowerment and financial independence.
Marriott International Entertainment & Information
Core Values: The Marriott Way is built on fundamental ideals of service to
associates,customers and community. These ideals serve as the cornerstone
forall Marriott associates fulfilling the Spirit to Serve.
Family Dollar Retailing
For Our Customers A compelling place to shop, by providing convenience
and low prices. For Our Associates A compelling place to work, by providing
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exceptional opportunities and rewards forachievement. For OurInvestors A
compelling place to invest, by providing outstanding returns.
Rite Aid Retailing
The mission of Rite Aid is to be a successful chain of friendly, neighborhood
drugstores. Our knowledgeable,caring associates work together to provide a
superior pharmacy experience,and offer everyday products and services that
help our valued customers lead healthier,happier lives
Ingram Micro Computers & Electronics
Ingram Micro will be universally regarded as the best way to deliver technology
to the world. To help our business partners grow and be more profitable, while
maximizing value for our shareowners, by:
y Broadening the reach of our business partners,connecting them withnew markets, technologies and solutions
y Earning the respect and loyalty of our business partners throughsuperior value and service.
y Creating innovative ideas through bright, energetic,customer-focusedand talented people
Sunoco Energy
Sunocos goal is to be a source of excellence for ourcustomers; to provide a
challenging professional experience for our employees; to be a rewarding
investment for our shareholders; to be a respected citizen ofcommunity and
country.
ECOLAB Business Services
Culture Statement:
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Spirit Ecolab associates are the companys heart and soul.Hungry to succeed
and passionate to achieve, we embrace the unknown, fearlessly taking risks,
confident in ourability to deliver results.We are eagerand ambitious.We
tenaciously persevere, surmounting obstacles with grit and determination.Above all, we find joy in our work,and in serving the company and our
customers.
Pride Exceptional service, exceptional productsWe delight in presenting
premium quality in all we offer. No matterhow big the project, orhow small the
request, we strive for excellence in our response, for we relish perfection.We
cherish ourcompany,and represent it withhonor.
Determination Ambitious and aggressive, driven and determined, enthusiastic
and energetic, we cultivate the opportunity to compete.We thrive on
challenges, viewing them as an invitation to success. A true team, we work
together to routinely please ourcustomers, surpass our record achievements,
and drive our organization to greater success.
Commitment Like a family, we are united by an unspoken pledge, bound by ourconvictions.We prize dedication,and are moved to help each otherand our
customers.We accept nothing less than loyalty in our ranks.We are true to
each otherand to ourcause.
Passion We wholeheartedly believe in ourcompany; its goals and objectives
are our mission,and we enthusiastically embrace them and relentlessly pursue
them. More importantly, we truly believe in each other,care, protect and
support each other.
Integrity Professional. Reliable. Trustworthy.Honest. Ourcorporate integrity is
acritical asset and we are committed to upholding it worldwide.We set high
standards,and we abide by them as we practice business fairly and behave
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ethically.We share our expectations with each otherand strive to maintain a
workplace built on mutual values, trust and goodwill.
EQUIFAX Business Services
To serve ourcustomers by utilizing information and technology that provide
real-time answers to increasingly complex questions.
United Stationers
United Stationers mission is to enable ourcustomers to sell and deliver the
best selection of products in the most efficient, reliable, user-friendly waypossible by always making decisions based on asking,IfI were the
customer
The City ofWindsor, Canada
The City ofWindsor, with the involvement of its citizens, will deliver effective
and responsive municipal services,and will mobilize innovative community
partnerships.
New Jersey State Board of Education
The New Jersey State Board of Education, in collaboration with the Department
of Education, establishes policy and provides leadership in the development of
exceptional learning opportunities for New Jerseys public school students for
the purpose of enabling them to obtain a superior education.
Oklahoma State Bar Association
The mission of the Oklahoma Bar Association is to enable OBA members to
provide excellent legal services to the community in an ethical, professional
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and civil manner. The vision of the Oklahoma Bar Association is that all people
shall have access to and full benefit of the rule of law and the system of justice
in Oklahoma. United States Naval Academy Mission The strategic planning
process reaffirmed the validity of the Naval Academy Mission and the corevalues it represents. The Mission provides the grounding for the Vision. The
Mission: To develop midshipmen morally, mentally and physically and to imbue
them with the highest ideals of duty,honorand loyalty in order to provide
graduates who are dedicated to acareer of naval service and have potential for
future development in mind and character to assume the highest
responsibilities ofcommand,citizenship and government. The Vision: Provide
leaders of great character,competence, vision and drive to transform the Navy
and Marine Corps and serve the nation in acentury of promise and uncertainty.
Toastmasters International
Toastmasters International empowers people to achieve their full potential and
realize their dreams. Through our memberclubs, people throughout the world
can improve theircommunication and leadership skills,and find the courage to
change. Toastmasters International is the leading movement devoted to makingeffective oral communication a worldwide reality. Through its member Clubs,
Toastmasters International helps men and women learn the arts of speaking,
listening and thinking vital skills that promote self-actualization, enhance
leadership, fosterhuman understanding,and contribute to the betterment of
mankind.It is basic to this mission that Toastmasters International continually
expand its worldwide network of Clubs, thereby offering ever-greater numbers
of people the opportunity to benefit from its programs.
The Medical Library Association
The Medical Library Association (MLA) believes that quality information is
essential for improved health. To that end, MLA aspires to be the association of
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the most visible, valued,and trusted health information experts, fostering
excellence in the professional achievement and leadership ofhealth sciences
library and information professionals to enhance the quality ofhealthcare,
education and research throughout the world.
Rotary International
The mission of Rotary International is to support its memberclubs in fulfilling
the Object of Rotary by:
y Fostering unity among memberclubsy Strengthening and expanding Rotary around the worldy Communicating worldwide the work of Rotaryy Providing a system of international administration.
The Marine Stewardship Council
To safeguard the worlds seafood supply by promoting the best environmental
choice. The Marine Stewardship Council (MSC) is an independent, global, non-
profit organization.It works to enhance responsible management of seafood
resources, to ensure the sustainability of global fish stocks and the health ofthe marine ecosystem.It is supported by a broad coalition of those witha stake
in the future of the global seafood supply. The MSC harnesses consumer power
by identifying sustainable seafood products throughan eco-label.
The New Jersey Section of the American WaterWorksAssociation
The New Jersey Section of the American WaterWorks Association (NJAWWA)is dedicated to the promotion of publichealthand welfare in the provision of
drinking water of unquestionable quality and sufficient quantity. NJAWWA must
be pro-active and effective in advancing the technology, science, management
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and government policies relative to the stewardship of water. NJAWWA will be
the leading force in New Jersey dedicated to safe drinking water.
Marketing Regional Victoria
Over the life of the plan more Australians and international visitors will be
aware ofand visit destinations in regional Victoria. This will contribute to
increased tourism yield, greater dispersal of visitors and economic, social and
environmental benefits to regional communities.
Heinz
Our vision is to be the worlds premier food company, offering nutritious,
superior tasting foods to people everywhere. Being the premier food company
does not mean being the biggest but it does mean being the best in terms of
consumer value,customer service, employee talent and consistent and
predictable growth.We are well on our way to realizing this vision but there is
more we must do to fully achieve it.
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Topics in this post: Mission Statements,Strategic Planning Online |