Rand Fishkin, SEO Moz.org

Search Engine Marketing

Rand FishkinCEO & Founder

SEOmoz.org

Ac! 9

Advanced Tactics to Maximize SEO Opportunity

Rand Fishkin, CEO & Co-founder, SEOmoz What’s Next DC, January 2011

News + Updates from the World of SEO

Shares + Tweets = Rankings at Google/Bing

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SEO is Still Under-Invested

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SEO is Still Under-Invested

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1 Billion Searches / Day; 1 Billion Searchers / Week

The Long Tail Remains Dominant

Google has Happy Searchers; “Noise” is their Primary Complaint

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Fast Refresher: Key SEO Principles

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What Matters in the Rankings

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From the Trenches: Remarkable SEO Tactics

Own & Control Your Link Juice

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Using Link Anchors Wisely

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Repointing w/ 301s + Rel Canonical

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Saving Lost “Juice” to Errors

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Be a Link Magnet

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Build a Platform for UGC; Incent Sharing

Get Link-Earning Writers to Create Content for Your Site

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Use Embeddable Content to Make Linking a Default Behavior

Leverage the Content + Link Opportunities of Others

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Social, Q+A, Forums, & Wikis

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Content Syndication

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Transcription + Translation

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Skip the “Normal” Rankings

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Video Search + Video XML Sitemaps

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News SEO

Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.

Rand Fishkin, CEO & Co-Founder, SEOmoz!

•  Twitter: @randfish

•  Blog: www.seomoz.org/blog

•  Email: [email protected]

Rand Fishkin, SEO Moz.org

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