RAMP UP YOURVIRTUAL PRESENCEPhase three of your COVID-19 communication response strategy

RATED EXCELLENT FOR MARKETING & PRRATED EXCELLENT FOR SOFTWARE & TECHNOLOGY

Media consumption has reached new heights since the outbreak, with 80% of Brits turning to online video content as a source of information and entertainment.

As this is a trend that The Global Web Index predicts to have “staying power”, our send plan for June provides you with a range of market-related communications, animated GIF banners and video campaign templates.

LEVERAGE YOUR VIDEO CONTENT AND VIRTUAL SERVICES

INFORM. UPDATE. PROMOTE.

Phase three of your response strategy

With England’s market reopened – to be followed by Scotland, Wales and Northern Ireland – we’ve released eight new campaigns into your drag-and-drop Campaign Library; designed to drive more website traffic and boost awareness for your virtual capabilities.

For further guidance on how you should proceed as a business, we would recommend referring toinformation from the World Health Organisation, as well as GOV.UK’s update for agents.

Need help implementing your campaigns?

As ever, if you need any help or assistance with your send plan, our Customer Success and Supportteams will be happy to help.

Many thanks,

The BriefYourMarket.com team

Use this as your reference point for your sends. If you haven’t sent a campaign and you need help, contact us to get things moving in the right direction.

Campaigns for sellers and landlords based in England

Email 1: Rightmove visits at 5.3 million

Email 2: buyer demand surges post-lockdown

Email 3: activity at its highest

Video campaign templates

Email 4: discover your dream home on-demand

Email 5: in-person or virtual valuations

Email 6: customer video testimonials

Campaign for Scotland, Wales and Northern Ireland

Email 7: planning for post-lockdown

Additional campaigns

Email 8: professional mortgage support

YOUR COVID-19 CAMPAIGN CHECKLIST FOR JUNE

• You could draw attention to your sales or lettings valuations, virtual services and latest properties.

EMAIL 1: RIGHTMOVE VISITS AT 5.3 MILLION

Campaign name: Rightmove visits at 5.3 million

Purpose: Sales and lettings campaign

Subject line: Rightmove activity soars to 5.3 million in a day

Teaser text: We’ve seen interest for properties in your area

Key benefits: • Benefit from positive brand association, with a GIF that incorporates Rightmove’s logo and design elements.

• Comment on a return of momentum to England’s market.• Qualify leads from your open and click-through reports to prioritise resources.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• This email features

a GIF – the text and colours

cannot be edited but you can

delete it from the campaign.

• Customisable elements within

WE’D RECOMMEND:

Sending this to your entire database ofcustomers and prospects; informing them

of recent market developments.

this email include the text copy and

call-to-action buttons.

• Customisable elements within this email include the text copy and links.

• This campaign will automatically populate call-to-action buttons in your brand colour.

EMAIL 2: BUYER DEMAND SURGES POST-LOCKDOWN

Campaign name: Buyer demand surges post-lockdown

Purpose: Campaign for buyers and sellers

Subject line: 88% surge in property demand

Teaser text: Get an updated valuation for your home

Key benefits: • Line up your sales pipeline ahead of summer; with market data from Zoopla reinforcing why homeowners should be serious about their next move.

• Detail the changes you’ve implemented to make your services and offices safer for your colleagues and clients.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• The text on the

graphic cannot be edited

but can be deleted if you

do not want to use it.

• As an alternative, we can provide a

transparent version of this banner that

will pull through a background colour.

FOR MAXIMUM EFFECT, WE’D RECOMMEND:

Sending this campaign to contacts whowere considering selling before lockdown.

For this, create a filter based on contactswho have had a valuation in the last 12months but not instructed your agency.

Contact us if you need help with filters.

• This campaign will automatically populate call-to-action buttons in your brand colour.

EMAIL 3: ACTIVITY AT ITS HIGHEST

Campaign name: Activity at its highest

Purpose: Sales campaign

Subject line: Property activity at its highest

Teaser text: 386% increase on new listings | 30% more reach SSTC

Key benefits: • This data-packed campaign demonstrates a healthy start to recovery for the market, prompting your clients to take their property plans off hold.

• With 60% of UK buyers serious about proceeding this year, locate and target those consumers within your own database who feel ready to commit.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

DID YOU KNOW?

New listings and properties progressing to Sold STC increased by 386% and 30% in England – respectively – from April to

May 2020.

Read the full report here.

• This email features

a GIF – the colours and pins

cannot be edited but you can

delete it from the campaign.

• Customisable elements within

this email include the text copy and links.

• How to use this video campaign template:

• Upload and drag your video content into the placeholder section. This can be an .mp4 file that promotes your video viewings or an example virtual property tour.

• Alternatively, you can delete the entire content block (shown to the right).

EMAIL 4: DISCOVER YOUR DREAM HOME ON-DEMAND

Campaign name: Discover your dream home on-demand

Purpose: Template for video viewings

Subject line: Find your dream home

Teaser text: View, explore, experience on-demand

Key benefits: • Leverage your video content with this ready-to-go template.• Put the spotlight on a particular property that’s gaining interest or start a

series that spans your entire selection of listings – the choice is yours.• Appeal to sellers who see video viewings as a hassle-free way to find buyers.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• This campaign

will automatically populate

call-to-action buttons in your

primary brand colour.

FOR SUPPORT USING THE VIDEO MODULE:

Refer to the step-by-step guide on the last page or contact Customer Success.

• As an alternative, we can provide a

transparent version of this banner that

will pull through a background colour.

• How to use this video campaign template:

• Upload and drag your video content into the placeholder section. This can be an .mp4 file that promotes your virtual valuations or a video message from your agency.

• Alternatively, you can delete the entire content block (shown to the right).

EMAIL 5: IN-PERSON OR VIRTUAL VALUATIONS

Campaign name: In-person or virtual valuations

Purpose: Template for virtual valuations

Subject line: Ready for an updated appraisal of your home?

Teaser text: Transactions and activity favourable for sellers

Key benefits: • Video leads to increased engagement and higher content recall. This campaign looks to help you maximise your results and drive valuations.

• Build consumer confidence amongst your contacts; reassuring them of your ability to meet their needs in line with government guidelines.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• This campaign

will automatically populate

two campaign areas in your

primary brand colour:

• Banner colour overlay

• Call-to-action buttons

FOR SUPPORT USING THE VIDEO MODULE:

Refer to the step-by-step guide on the last page or contact Customer Success.

• Background colour

• How to use this video campaign template:

• Upload and drag your video content into the placeholder section. This can be an .mp4 file professionally recorded or filmed from your smartphone.

• Alternatively, you can delete the entire content block (shown to the right).

EMAIL 6: CUSTOMER VIDEO TESTIMONIALS

Campaign name: Customer video testimonials

Purpose: Template for video case studies

Subject line: We’d like to thank you…

Teaser text: How we’re helping people move again

Key benefits: • Cultivate brand likeability and awareness. Behind practical information at 85%, content on how you’re supporting customers has an approval rating of 79%.

• Broadcast your recent success stories to your database via video – provided by your customers or relayed by one of your agents.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• This campaign

will automatically populate

three campaign areas in your

primary brand colour:

• Banner colour overlay

• Call-to-action buttons

FOR SUPPORT USING THE VIDEO MODULE:

Refer to the step-by-step guide on the last page or contact Customer Success.

• Background colour

• Customisable elements within this email include the text copy and links.

EMAIL 7: PLANNING FOR POST-LOCKDOWN

Campaign name: Planning for post-lockdown

Purpose: Campaign for agents based in Scotland, Wales and Northern Ireland

Subject line: Ahead of the market’s return…

Teaser text: We’re bringing our properties to you

Key benefits: • Ease your way back into your customers’ periphery ahead of your return.• Using England’s recent surge in market activity as an example, hint at pent-up

demand and suggest what that could mean on a regional and local scale for homeowners who decide to use this time to start planning.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• This campaign

will automatically populate

three campaign areas in your

primary brand colour:

• Banner colour overlay

• Call-to-action button

PLEASE NOTE:

Given that government lockdown announcements are happening on an ad

hoc basis, it’s advised to send this message manually – so you can ensure it contains the most up-to-date information regarding your local and regional market.

• Background colour

• Customisable elements within this email include the text copy and links.

EMAIL 8: PROFESSIONAL MORTGAGE SUPPORT

Campaign name: Professional mortgage support

Purpose: Campaign for your financial services

Subject line: In doubt about your mortgage choices?

Teaser text: What you need to know about the mortgage holiday

Key benefits: • Outline your customers’ mortgage holiday options.• Highlight that whilst vital and welcome for those experiencing continued

financial difficulty, payment breaks should be avoided where possible.• Encourage your clients to seek professional help from your advisors.

All emails are located in your Campaign Library under the folder ‘COVID-19 property’.

• This campaign

will automatically populate

three campaign areas in your

primary brand colour:

• Banner colour overlay

• Call-to-action button

WE’D RECOMMEND:

Sending this campaign to your historicsales completions.

Click upload. This will open a pop-up box.

From here, browse and select the .mp4 file you would like to upload – up to 250 MB in size.

THE VIDEO MODULE: UPLOADING NEW CONTENT

You will then be asked to provide a description, title and call-to-action for the video.

Your video will be hosted on a branded microsite – as this will direct traffic to your website rather than to third-party sites, like YouTube. Any text description you add will be shown here.

Next, either upload your own thumbnail or ‘skip’ to let the video module choose one for you.

Once it has been uploaded, you can then drag-and-drop your video into your campaign.

0344 800 84 24 | info@briefyourmarket.co.uk | www.briefyourmarket.com