Ramly
Transcript of Ramly
#1
ASMA LIYANA BINTI JA’AFAR
COMPANY REVIEW
2014838744
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BM7001BF
MISSION, VISION & COMPANY’S GOALS
THE RAMLY BURGER MAN
SUBSIDIARIES
PRODUCTS
#1
RAMLY’S ACTIVITIES
SWOT ANALYSIS
PROMOTIONS
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THE RAMLY’S BURGER MAN
Dato’ Haji Ramli bin Moknioriginally from Tanjung
Piandang, Perak
Saw the opportunity to have burger meat locally produced.
Started the business with just a deposit of RM2, 000
Company’s annual revenue is now exceeding RM100 million
per year.
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MISSION & VISION
#1MISSION
• Achieve excellent in thebusiness target.
VISION
• To produce HALAL, clean andquality product.
COMPANY’S GOALS• Provide and offering job
opportunities in management,production to product marketingand distribution.
• Become household name inMalaysia and internationalmarkets.
• Plan export Ramly food productsworldwide.
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SUBSIDIARIES
#1
SU
BS
IDIA
RIE
S
Ramly Food Processing Sdn. Bhd.
Pemasaran Ramly MokniSdn. Bhd.
Ramly Food Services Sdn. Bhd.
Ramly Halal Mart Sdn. Bhd
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RAMLY HALAL MART SDN. BHD.
RAMLY’S ACTIVITIES
Participated in MIFB 2008 Exhibition at PWTC, Kuala Lumpur form 10th July 2008 until 12th July 2008.
Participated in MAHA 2008 Expo in Serdang, Selangor from 11th August 2008 until 23rd August 2008.
Participated in an event which organized by MOA & FAMA. It was held in Diamond Island, Phnom Penh in Cambodia from 21st October 2010 until 23rd October
2010.
MAHA International Expo 2012 located at MAEPS, Serdang Selangor on 23rd November 2012 until 2nd
December 2012.
PROMOTIONS
RAMLY CARD> RM5.00 (No monthly fees)
> Special discounts
STRENGTHS
1. Strong products
2. Strong brand
3. Role of intermediaries
WEAKNESSESS
1. Advertising strategy
2. Vulnerable
3. Unhealthy food production
OPPORTUNITIES
1. International expansion
2. New product innovation
3. Took Part in Television Programme
THREATS
1. Government regulations
2. Strong competitors
3. Consumer awareness about healthy food
SWOT
ANALYSIS
New Product Innovation
Cooking show television programme
COMPETITOR
Tuesday, 7th October 2014RAMLY HALAL MART, BANDAR TUN RAZAK