RAMESH GENTS’ HAIR STYLIST CHENNAI
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Transcript of RAMESH GENTS’ HAIR STYLIST CHENNAI
RAMESH GENTS’ HAIR STYLIST CHENNAIANSHUMAN DUTTA
DoMS, NATIONAL INSTITUTE OF TECHNOLOGY, TIRUCHIRAPALLI
INTRODUCTION
• ISO CERTIFIED GENTS’ SALOON AT NUNGAMBAKKAM HIGH ROAD IN CHENNAI
• FIRST SUCH PERSONAL CARE ESTABLISHMENT IN ASIA TO BE AWARDED TO BE AWARDED THE CERTIFICATION.
• SALOON WAS CERTIFIED BY Mumbai based ISO Auditors’ International Certification Services (Asia) Pvt. Ltd, accredited by Australia and New Zealand- Joint Accreditation System.
• Just two other saloons in the world have achieved this distinction in the field of hair styling.
• His list of clients includes well known cine and television stars, bureaucrats, ministers, industrialists, MLA’s and MP’s.
STRATEGY
• The reason to get ISO certified was to go global and meet the competitive threats in home.
• Start operations in Malaysia with a local partner.• Strengthening the brand in India but establishing
presence in the other metros in India. • Convert the sole proprietorship company in to a Private
Ltd. Company .• The franchise route is ruled out so as not to dilute the
standards.
OPERATIONAL STRATEGY
• Initially the service was based on ‘First Come, First Served Basis’, after being certified its is not based on prior appointments.
• The saloon uses disposable equipment, sterilized grooming kits, neck capes, imported disposable saving kits and offers shower facilities.
• Every time a customers to the saloon a job card is prepared detailing his personal preferences and allergies to products.
• Records of visits are maintained and remainders are sent about the next appointment are sent to the customers.
FUTURE STARTEGY
• SAUNA• JACUZZI• AYURVEDIC MASSAGE• GYM
THESE ARE A PART OF THE FUTURE STRATEGY
THANK YOU