Ramdev Food Products Pvt Ltd

7/31/2019 Ramdev Food Products Pvt Ltd

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Bijoyen DasChitra Iyengar

Paras Desai

Dipesh Sharma

Faculty:

Dr.Pratik Kanchan


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Company History

Ramdev, have preserved the same values in all ourproducts ever since we started as a small unit in 1965,in Ahmedabad, India. A small step became a giant leapin no time. But there was a binding force, a

commitment that helped us keep our promise of purityand freshness in our products for all these years.

Our immense belief in the philosophy of 'reaching acustomer's heart through quality' has enabled us to

spread the rich Indian heritage to millions of homes allover the globe. And that's our pride,Indian food, TheIndian way.


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Infrastructures

Ramdev Food Products Pvt. Ltd. has world class infrastructure tomeet high standard requirements of global market.

State-of-the-art technology shines through the finest machineryhaving cleaning and processing capacity of more than 60,000 kg.

per day.Spread over a sprawling 56400 sq. yard area, the plant sets thestandards in best manufacturing process, factory premises housesone of the most sophisticated plants under ultra hygienicconditions.

In-House Research &. Development Micro Laboratory. Using thebest of technology accepted worldwide. Ramdev has been awardedan ISO 22000 certification.


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Indian Red Hot Chilli

Ramdev Fights for Purity


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BASIC PRODUCT MIX

( Core Products)


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Product Mixes

Products Mix/Product Lines Target Segments

Indian Spices

Chilli, Haldi, Hing, Jeera etc

Geographic , Families , Rural & Urban

Segments & Recently Started targeting

Corporate Sector.

Ready Mix Spices

Chay , Pavbhaji, chhole, chat, garam

Masala etc

Geographic, Families, Rural & Urban, life

style

Ready to EatInstant Mix

Khaman, Dosa, Gota, Gulab Jamun

Do

Ready to serve

Rasogolla, Gulab Jamun Tin Packed, Achar

& Chatnis.

Do & Festivals & Celebration events


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Indian Species


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Ready Mix Species


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Instant Mix


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Ready to Consume/Eat


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Media Strategies


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Media Strategies

Print Media

Electronics / Digital Media

Support Media


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Print Media

News Papers

Magazines

Industrial Association and CorporateMagazines


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News Papers

All language includes English,Hindi, Gujarati,Marathi, Telugu, Bengali, Punjabi etc etc.

All prime News papers covered in differentgeographic regions

Message: Tradition,Taste & Quality

Message conveyed though The coloredadvertisement to targeted segment for their basicproduct range and other spices. Ramdevspositioning as Product Purity, Test of Indianspices & season all round the year ( 365 dayschilli ka season) to stimulate Purchase.


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Print Adv: News paper

N P


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News Paper


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News paper: Hindi Adv


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Gujarati Adv


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Corporate/Indl Association Magazine

Source: Laghu Udyog-Ahmedabad- Monthly, Issue 98, Aug, 2012


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T V Net Works

Chanels

U tubes Different web sites like India Mart, Trade India,

Food exports etc.


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Hoarding

Hoardings are placed in Every IndianLanguage in respective states in location likeRailway, station, Bus stops, cross road and

market shopping areas where families use toshop.

Hoardings are placed during state festivals allover the India i.e Navratri, Ganesh Pooja,Onam, Bihu, Durga Pooja, Konark Festivals,Tarnetar etc.


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oar ngs


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Posters


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TV Net work & channels

Ramdev covered different TV net works andchanels for advertising their 3 main core productsi.e.

-chilli

-Turmeric

-Hing

Generaly the TV coverage are once in a week in one

channel but coverage in Gujarat in chilli seasonincreases to daily because there is Trend to stockchilli & Turmeric and other spices for 1 year.


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Vedio-Chilli

source: U Tube


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Vedio Chilli


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Vedio Hing


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Internet

Ramdevs own web site

www,ramdevfoodproducts.com highlighting the

the taste of India, Qaulity, Purity and different

range of spices, ready to use products etc. Ramdev also promote the product thru the

different electonic media like Trade India, India

Mart etc. Ramdevs Reciepi Book and News are available

digitaly for Registered users.


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Sales Promotioms

Sales Promotions advertisement over Print

Media and support media on regular basis and

on retails shops.

My recent visit to Big Bazar on 30th

Septmeber, Ramdev has put a Trolley

containing its entire Product ranges and its

keep on traveling in Food section to getmaximum exposure to all consumers. (B.Das)

Ad A l i & CB A t


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Ad Analysis & CB Aspects Print Media

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3.


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Support Media


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Suggestions to Improve

Ramdev Food Products Pvt Ltd

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