Ramboll Ad Concept

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    22-Jan-2018
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Transcript of Ramboll Ad Concept

  • ADVERTISING CONCEPT BRIEFING

  • What we wanted to achieve with the renewed ad concept:

    1. Improve our brand impact (visually + tone-of-voice)

    2. Create stronger alignment across Ramboll

    3. Connect high level image ads with business specific/tactical ads

    4. Increase concept shelf life (min. 2-3 yrs.)

    BACKGROUND

  • RAMBOLLS AD FAMILY

    Level 1: Corporate branding, multi-discipline

    Level 2A: Market/service branding

    Level 3A: Project branding

    Level 3B: Product branding

    Level 3C: Event promotion

    Level 2B: Employer branding

    Level 3D: Job adverts

  • CORPORATE BRANDING (L1)

  • CORPORATE BRANDING (L1)

  • CORPORATE BRANDING (L1)

  • CORPORATE BRANDING (L1)

  • CORPORATE BRANDING (L1)

  • MARKET BRANDING (L2)

  • MARKET BRANDING (L2)

  • MARKET BRANDING (L2)

  • EMPLOYER BRANDING (L2)

  • EMPLOYER BRANDING (L2)

  • EMPLOYER BRANDING (L2)

  • EMPLOYER BRANDING ONLINE (L2)

  • EMPLOYER BRANDING (L2)

  • PROJECT/PRODUCT BRANDING (L3)

  • EVENT PROMOTION (L3)

  • THANK YOU