Ramadan on Facebook
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Transcript of Ramadan on Facebook
BULLSEYE WORLDWIDE Ramadan on Facebook
RAMADAN ON FACEBOOK
Ramadan has always been the time to strenghten the family bonds. Since the popularity of mobile usage is increasing on a daily basis
in Middle East, this kind of interactions are also taking place on Facebook. We analized the data at hand to comprehend the ways
how Ramadan is celebrated.
https://goo.gl/wN3J5a
FACEBOOK REACHES MORE PEOPLE ON MOBILE IN MENA
monthly mobile users daily mobile users65m 36m
people in MENA talking about Ramadan and Eid
RAMADAN CONNECTIONS HAPPEN ON FACEBOOK
posts about Ramadan and Eid in MENA
14.6m
47.6m
MOBILE IS THE FIRST-SCREEN FOR INTERACTIONS
2xmore people on
Facebook on mobile vs desktop across Ramadan
in MENA
more content uploaded to Facebook
from mobile vs desktop across
Ramadan in MENA
2x
SMARTPHONES ARE DRIVING A SHIFT FROM TEXT TO VISUAL COMMUNICATION
more photo posts vs status updates on Facebook during Ramadan
of daily Facebook users in the UAE watch at least one video a day
2x>50&
RAMADAN IS AN INCLUSIVE CELEBRATION
of Ramadan chatter on Facebook is from people
<24 years old
of Ramadan chatter on Facebook is from people
25-44 years old
30% 57%
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