Raleigh Workshop: Google 101 For Nonprofits
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Transcript of Raleigh Workshop: Google 101 For Nonprofits
Google Confidential and Proprietary 1
101Tips and tools for nonprofits
Mike HeslinU.S. Community AffairsFebruary 19, 2009
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Why we’re here
• Google’s mission
• Access
• Commitment
• Collaboration
3
Agenda
• Philanthropy at Google
• Google for Non-profits
– Increase awareness
– Collaborate
– Stay informed
Philanthropy
5
Google.org
• RE<C
• RechargeIT
• Predict & Prevent
• Inform & Empower
• SMEs
http://www.google.org
Philanthropy at Google
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Employee Initiatives
• Gift matching
• Self-powered commuters
• 20% projects
• GoogleServe
Philanthropy at Google
Increase awareness
8
Your message everywhere
• Get your brand and message out where users are
• Bring back traffic and dollars to you
Google Grants
Google Checkout for Nonprofits
YouTube Grants
Google Maps + Earth
Blogger
iGoogle
Subscribed Links
Google Groups
Analytics
Increase awareness
9
Google Grants
• Place your nonprofit ad next to Google search results
• Extend your message to target audiences
• Recruit members, donors, and subscribers
• Track performance
http://www.google.com/grants
Increase awareness
“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”
- AdoptADoctor.org
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Google Grants ApplicationIncrease awareness
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Increase contributions with Google Checkout
• Place a donate button on your website or YouTube channel
• Free donation processing for Google Grants recipients
• Make it easy for contributors to give again
Increase awareness
12
YouTube Grants
• Broadcast your cause
• Create a custom YouTube channel
• Recruit members, donors, and subscribers
http://www.youtube.com/nonprofits
Increase awareness
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Donatebutton
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Organize on the Ground: Google MapsIncrease awareness
15
Visualize your cause: Google Earth
• Create an immersive experience that showcases your work
• Connect your message to its geographic context
• Work with an incredible Outreach team dedicated to nonprofits
http://www.google.com/earth/outreach
Increase awareness
16
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Publish instantly
• Publish updates and commentary with minimal hassle
• Exercise thought leadership and build community
• Upload photos and embed video
Increase awareness
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Stay in touch every day: Personalized Homepages
• Users put your interactive gadget on their personalized Google homepages
• You interact with them every time they log on
Increase awareness
19
Drive traffic to your site
One click from your
site toiGoogle
Many clicksfrom your
gadget to your website
Increase awareness
20
Subscribed Links
• Subscribed Links are like Sponsored Links, except…
• Users subscribe to your results
• They turn to you as a trusted source for all of their searches
Increase awareness
21
Google Groups
• Discussion groups
• Web pages
• File upload
• Mailing lists
• E-mail newsletters
Increase awareness
Subscribe to our newsletter
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Did they get the message? Google Analytics
Detailed metrics:
• Who’s coming to your site
• How many
• Where they’re from
• What they spend time on
• What languages they speak
… and lots more
Increase awareness
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In conclusion: Your message everywhere
• Get your brand and message out where users are
• Bring back traffic and dollars to you
Google Grants
Google Checkout for Nonprofits
YouTube Grants
Google Maps + Earth
Blogger
iGoogle
Subscribed Links
Google Groups
Analytics
Increase awareness
Collaborate
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Everyone on the same page
• Real-time collaboration
• Any time, anywhere access
• Customized for your brand and your domain
• Added value and ROI
Google Apps for Nonprofits
Gmail
Calendar
Documents
Spreadsheets
Presentations
Forms
Moderator
Administrator Console
Collaborate
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Google Apps for Nonprofits
• Software that enables collaboration
• All documents, calendars, and e-mail stored online so everyone goes to one document
• E-mail addresses can be maintained
• 24/7 phone support
http://www.google.com/a/npo
Collaborate
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Collaborating like it’s 1999: Pain and frustration
Rachel
John
Bob
Sally
Version 1.1
Version 1.2
Version 1.3
Version 1.4
Revision1.0
John
Bob
Sally
Version 2.1
Version 2.2
Version 2.3
Revision2.0
???
Collaborate
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Host your documents onlineCollaborate
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GmailMake e-mail a usable information tool
TalkInstant communication within and outside your org
CalendarPersonal, shared, and public calendars
DocumentsSimple real-time document collaboration from anywhere
More to come… Additional offerings in the future.
Real collaborationCollaborate
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Collaborate
Gmail: Make sense of your e-mail
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• How does it work?
• See shared and public calendar information all in one place, right alongside your schedule
• Set up automatic event reminders, including mobile phone notifications, andinstantly bring up anything on your calendar with the built-in search tool
Google Calendar: Shared calendars made easyCollaborate
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• How does it work?
• Import your existing documents and spreadsheets or create new ones from scratch
• Share and edit your documents and spreadsheets from anywhere online
• Invite people to your documents and spreadsheets and make changes together at the same time
Google Docs: One document in one place Collaborate
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Forms: Reach out to audiences large and small Collaborate
1. Create
3. Analyze
2. Distribute
Moderator: Let the cream rise to the top
• Solicit questions or ideas on any topic
• Participants vote “yes,” “no,” or “meh” on all posts
• Posts ranked by popularity
Collaborate
http://moderator.appspot.com
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• Manage user accounts and mailing lists
• Choose which services your users can access
• Customize your domain with logo and colors
• Monitor usage of services by your user base
Administrator ConsoleCollaborate
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•Case Study: Washington, DC
•38,000 employees to Gmail and Apps
•Voluntary migration among employees
•Fall 2008 job fair
Return On InvestmentCollaborate
"Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed? It's a win-win for me."
Vivek KundraCTO, District of Columbia
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In conclusion: Everyone on the same page
• Real-time collaboration
• Any time, anywhere access
• Customized for your brand and your domain
• Added value and ROI
Google Apps for Nonprofits
Gmail
Calendar
Documents
Spreadsheets
Presentations
Forms
Moderator
Administrator Console
Collaborate
In conclusion: Everyone on the same pageCollaborate