Raleigh Oracle Marketing Cloud User Group May 2016

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Raleigh User GroupOracle Marketing CloudMay 12, 2016

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 2

Welcome!

Emily EubanksSenior Marketing ConsultantRelationship One

Tracy MilliganMarketing AdvisorOracle Marketing Cloud


Agenda

MME Resources

Markie Submission Presentations

MME Key Takeaways

Upcoming events & next UG meeting

General Q&A

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Modern Marketing Experience – Post Event Buzz• View the presentations on Topliners• Join the Oracle Marketing Cloud Academy on Topliners for curriculum

updates• Full list of Markie Award winners• Re-live the keynotes and interviews from theCUBE

https://community.oracle.com/groups/modern-marketing-experience-2016-presentation

https://community.oracle.com/groups/oracle-marketing-cloud-academy/

https://blogs.oracle.com/marketingcloud/markie-award-winners-show-how-modern-marketing-is-done

http://modernmarketingexperience.brightcove.com/

http://siliconangle.tv/oracle-modern-marketing-experience-2016


Best Customer Retention or Loyalty Programs

• Every company says they are customer focused. But few actually deliver. Have you created a customer retention or loyalty program that has successfully transformed your customers into fiercely loyal brand advocates? If so, then congratulations! You’re well on the way to making customers the center of your life. Tell us how you shifted your culture from consumer transactions to customer relationships to drive loyalty and the Markie could be yours.

Carolyn RobertsMarketing Communications ManagerEaton


Best Email Marketing Campaign

• Yes, email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it's only a question of when people will respond, not if. Achieving extraordinary response rates isn't luck – it's the result of great targeting, content, personalization and timing.

Nicole CanditoMarketing Communications ManagerEaton


Most Creative Campaign

• Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results.

Christine WoodhouseMarketing Communications ManagerEaton


Best Digital Marketing Ecosystem

• Have you taken advantage of digital marketing integration to enhance processes or improve analytics? Tell us how you’ve created an integrated ecosystem with CRM, third-party cloud apps, or other applications to automate, streamline, and enhance your marketing efforts. Get extra points for how you’ve used APIs in interesting ways. Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie.

Steve BarnardDirector, Commercial MarketingLenovo

Mike BallardSenior Manager, Digital MarketingLenovo


Eloqua Sales Tools: Stakeholder Roundup

• What if you had to launch Oracle Eloqua and roll out sales tools and training to your sales organization within a 6-month timeframe? Who are the stakeholders you’d need to involve? What else would you need to consider? In this session, we’ll discuss approaches for communicating and building relationships across a siloed organization—specifically in the context of bridging the gap with the sales team while rolling out Eloqua sales tools to key stakeholders. We’ll share strategies and provide perspectives on using Eloqua sales tools in a B2B environment. Panelists will include a sales user, a marketing user, implementation and training personnel, and members of the Eloqua product development team.

Ashley WylieOutbound Marketing ManagerLenovo


People’s Choice Award: Best Video Submission

• This award honors the best video submission with a people’s choice award voted on by your peers. Finalists in this category submitted exceptional videos enhanced by creativity, humor or human interest touches.

“Meet Bob” - Cisco


What did you takeaway from MME?


Next Raleigh User Group Meeting• Late August – early September• Thursday• Location – RTP or downtown• Customer presenters?


Any questions or announcements?


Thank You!

Raleigh Oracle Marketing Cloud User Group May 2016

Marketing

Transcript of Raleigh Oracle Marketing Cloud User Group May 2016