Rakesh Gandla - Digital Marketing Training Institute ... Gandla.pdf · Rakesh Gandla Educaonal...
Transcript of Rakesh Gandla - Digital Marketing Training Institute ... Gandla.pdf · Rakesh Gandla Educaonal...
Rakesh Gandla
Educa�onal Qualifica�ons
Degree MarksUniversity Ins�tuteYear of Passing
M.B.AMarke�ng
Bachelor Of Technology( Aeronau�cal)
BIE
SSCSecondary School
Cer�ficate
ICFAI University Hyderabad
JNTU (HYD)
Board of Intermediate AP
Brilliant Grammar High School
ICFAI Business School Hyderabad
Guru Nanak Ins�tu�ons Technical Campus
Sri Chaitanya Junior College
2006
2016
2014
2009 55%
6.5 CGPA nd
(Till 2 Sem)
74%
55%
Projects Undertaken
3 month - Summer Internship Project (During MBA), Feb-May,2015.
Project Title : A Study on “Adver�sing & Branding"
Organiza�on : White Thoughts & Branding, Hyderabad
Project Details : The primary objec�ve of the project is to understand how adver�sing is created and learn the various steps included in the development of a 360° brand campaign which includes Television Commercial, Print, Outdoor, Radio and Digital. It also helps to understand how a new channel is launched and the opportuni�es & challenges it faces at Media Planning & Buying stage. The en�re project has been divided into 3 stages.
The first phase, includes the first three steps of the development of the brand campaign, namely; Client brief, Development of brand proposi�on and Development of crea�ve brief
The second phase, includes Development of crea�ve campaign and Iden�fica�on of communica�on channels through Semio�cs a psychosocial Study on consumer behaviour, and Market Research for Furniture world for understanding consumer behaviour while purchasing furniture. In this we developed a set of well-coordinated and inter-linked ac�vi�es designed to achieve the objectives of a marketing campaign. This included making of three OOH, Digital and a complete 360° marketing campaign through semiotics.
The third phase, includes the last two steps of the development of the brand campaign, namely; Development of integrated marketing campaign and Implementation of integrated marketing campaign. In this we implemented the integrated marketing campaign by using both, Traditional and Digital Media to create a unified and seamless brand experience for consumers
Stage: 1
Stage: 2
Stage: 3
9866857725
www.rakeshgandla.meAccreditedDigital MarketingProfessional
ICFAI Business School, Hyderabad14BSPHH011190
Worked on Sco�line.com's digital marke�ng. Sco�line LLC is a client of SWEET Digital. I par�cipated in the digital marke�ng strategy defini�on along with the senior team which included, analysis of the business, defining the target audience, defining the goals for the next 12 months. I was part of the Sco�line.com's search engine op�miza�on (both off-page and on-page), social media management, online adver�sing and implementa�on of marke�ng automa�on tool (Lead Squared). Performed Keyword Research to iden�fy most relevant keywords which maximum number of people searching, prepare meta tags, and performed both on-page and off-page op�miza�on.
Digital Marke�ng Project, March-July, 2015.
Project Title : Digital Marke�ng Campaign for Sco�line.com
Organiza�on : SWEET DIGITAL
Project Details :
Cer�fica�ons
Cer�fied in Google AdWords, Analy�cs, Bing Adwords, 2015 | Cer�fied in Digital Photography, 2015 (Alison.com)Typewri�ng Lower, 2008 (Board Of Technical Educa�on, Andhra Pradesh) Computer Proficiency
Awards / Achievements
Co-Founder and Co-Ordinator of IBS Messenger Central Informa�on Sharing System. rd
Member in Organizing Commi�ee of 3 Interna�onal Conference on Business Intelligence, Analy�cs and Knowledge Management – 2014 at IBS, Hyderabad.
Founding Member & Secretary of Mangers Without Borders – India an NGO.
Awarded with Best Academic Project 2013-2014 in GNITC.
Honored with best class representa�ve from the Department of Aeronau�cal for the year 2012-13.
Fellow of Nokia “Create to Inspire” Fellowship in photography team 2012-13.
Selected as “Prakrithi Mitra” for the United Na�ons COP-XL “Bio-Diversity Interna�onal Meet” from 1st-19th October 2012, here in Hyderabad as a Media Photo Journalist and Head ofPhotographer Department by NGC ( Govt. of Andhra Pradesh) for the Na�onal and Local Newspapers.
Extra-Curricular Ac�vi�esFreelance Digital Marketer
Public Rela�ons Head of EcoBizz (Economic club in IBS Hyderabad).Execu�ve Member at Nazaria ( Official Photography Club of IBS Hyderabad)
Freelance Photographer (Product & Fashion)
Personal Details Date of Birth : th
9 January, 1991Languages Known : English, Hindi, and Telugu.
Address for Communica�on : #25, Rail Vihar Colony, Ec-NagarCherlapally, Hyderabad - 500051Telangana State, India.
Hyderabad
9�� December, 2015
Cer�fied in Digital Marke�ng, 2015 |