Rajdeep Boruah Final Ppt - Copy
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8/19/2019 Rajdeep Boruah Final Ppt - Copy
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A STUDY OF READERS PERCEPTION ONOUTLOOK TRAVELLER MAGAZINE INDIBRUGARH (ASSAM)
PRESENTED BY-
RAJDEEP BORUAH
ROLL(VU-MBA-IIS) NO.(347)
REGNO. !"# $% #&4-#&"
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COMPANY PROFILE
• Outlook Publishing India Pvt. Ltd. is a publishingmedia ompan!" based in #elhi" India
• It is sta$ted in OCTOBER,1995 headed by Mr. Vinod Mehta(Editor-in-chief)
• %he ompan! is p$ima$il! engaged in publishing$ange o& onsume$ and business maga'ines andin&o$mation guides.
• %he ompan! also ope$ates th$ough the onlineve$sions o& its titles.
• Outlook is among the highl! i$ulated (eekl! ne(smaga'ines in India.
• It has othe$ publiations inluding Outlook in )indi" %$avelle$" Outlook *usiness and Outlook Mone!.
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O*+EC%I,E-
• %o make $eade$s a(a$e about the Outlook %$avelle$maga'ine in #I*R/AR)
• %o 0nd out the opinion o& $eade$s o& Outlook %$avelle$ maga'ine in #I*R/AR)
•
%o p$omote Outlook %$avelle$ maga'ine in#I*R/AR)
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ME%)O#OLO/Y
• -AMPLE FRAME 1 Reade$s o& %$avel ne(s o$ientedmaga'ine in #ib$uga$h
• -AMPLE -I2E 1 344
• -AMPLE %EC)NI5E6 Conveniene sampling
• -R,EY IN-%RMEN%6 5uestionnai$e
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DATA
TABULATIONAND
INTERPRETATION
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#o !ou $ead an! t$avelne(s basedmaga'ine7
)ave !ou eve$ hea$dabout Outlook
%$avelle$ maga'ine7
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8hih language do!ou p$e&e$7
8hat a$e !ou$inte$ests7
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8hat p$ie $ange(ould !ou e9pet7
8hat subs$iptionte$m (ould p$e&e$"i& an!7
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A$e !ou inte$ested in34th eleb$ationo:e$s p$ovided b!
Outlook /$oup7
8ould !ou like to$e&e$ it to an!oneelse7
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A/E /EN#ER
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5ALIFICA%ION OCCPA%ION
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FIN#IN/-
• ;t $ead an! t$avel based maga'ines
• ?@= o& peoples a(a$e o& Outlook %$avelle$ maga'ines• ?3= $eade$s p$e&e$ English language to $ead Outlook
%$avelle$ maga'ines
• *esides maga'ines
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RECOMMEN#A%ION-
• Outlook /$oup should give mo$e attention toa(a$e the people o& #ib$uga$h about the Outlook
%$avelle$ maga'ine
• %he $eade$s p$e&e$ English as thei$ language to$ead Outlook %$avelle$ maga'ine is the positivesight o& the Outlook /$oup
• Outlook /$oup should give some speialp$e&e$ene to the &emale as the! a$e less in
numbe$ in $eading the Outlook %$avelle$ maga'ine
• Outlook /$oup should also give speial p$e&e$eneto the age g$oup o& above ;< !ea$s
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LIMI%A%ION
•
%he 0nding annot be gene$ali'ed to the ta$getedpopulation and is limited to the studied samplesi'e.
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AC%I,I%Y
• -old subs$iptions o& Outlook %$avelle$ Maga'ine(ithin #ib$uga$h" du$ing su$ve!
• -uess&ull! made a sales ont$ibution o&Rs."4G6
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%)AN YO