RAJASTHANGRAPHIC DESIGN MID TERM SUBMISSION

SWATI SAWALDIYA

M/FC/11/29

RAJASTHAN

Decoration

Pushkar Turban

Colors

Moustache

Fairs

Crafts

Architecture

Camel

Accessories

Culture

Folk Music

Food

Festivals

ClothingCastles

Temples

Palaces

Folk Dance

BRAIN STORMING

CONCEPT NOTE

• A state tourism logo or a logo that represents the state has to be something that is something that every people belonging to the state can connect too. There are various element of Rajasthan that can be used to create a logo by also at the same time it should make sense to people, or even the feel of being connected to will do.

• The logo which has been created by me, depicts the rich intricate designs in the castles of Rajasthan as well as the rangoli which is a very popular gesture of the state’s culture. The form of rangoli shows how bright and welcoming state the Rajasthan is, it welcomes every culture, every tourist from any corner around this world.

EXISTING LOGO

NEW LOGO

Warmth

Royalty

Peace

Richness

Cultural & Spiritual

LOGO EXPLORATIONS

LOGO EXPLORATIONS

PACKAGING IDEAS These bags can be

used as packaging for products like tassels, latkans, accessories like

that.

These miniature paintings printed cans made up of

metal, are used for edible products like cookies, almonds,

etc.

Colors for packaging can be used like this, for edible

products. These colors not only

stimulates hunger but also relates to

the colors of Rajasthan.

These bags can be used as packaging for products like earrings, local

jewelry, accessories like that.

These ceramic jars comes under

UNDER packaging. They can be used to

hold Jewelery.

PACKAGING

• Should carry the elements of culture of Rajasthan.

• Use of bright and various colors,or colors that mainly depict Rajasthan (Eg: Earth brown, Kesar, and ochre)

• Decorative elements to be used that should indicate the richness of the state.

THANKYOU