#RaiseUP the Brand of you workbook - Kami Guildner€¦ · Web view2019. 11. 3. · #RaiseUP the...

#RaiseUP the Brand of you workbook

#RAISEUP YOUR BRAND, YOUR VISIBILITY AND CLIENT ATTRACTION MAGNETISM!People fall in love with souls not faces. Building your Soulful-Inspired Brand of You is an inside-out job, aligning all that is wonderful about you into the brand of you!

Kami Guildnerwww.kamiguildner.com

The Soulful-Inspired Brand of You

Hello Beautiful! I'm going to take you on a journey to develop your brand and marketing approach that is YOUnique to YOU!

I believe that marketing is an inside out job – starting with who you are at your very essence – so you build a brand and business aligned to who you are!

You will connect to your own powerful compass and discover your true voice in brand and visibility to attract more clients and create more impact in the world.

It’s about the ripple effect, love. Let’s #RaiseUP the voice of you and create the impact you desire!

This workbook is designed to be completed independently, or you can follow along on my complimentary online 2-hour workshop, Your Next Bold Move to #RaiseUP Your Voice, Visibility and Business, which can be accessed at https://kami-guildner.mykajabi.com/your-next-bold-move-online-course.

Do you want some one-on-one time with me? I would love to help you #RaiseUP your voice, visibility and business! To apply or a Soulful Inspired Strategy Session with Kami, visit https://www.kamiguildner.com/apply/.

Welcome to the journey!

Much love,

1 www.kamiguildner.com - ©Syzygy LLC & Kami Guildner Coaching

https://www.kamiguildner.com/apply/

https://kami-guildner.mykajabi.com/your-next-bold-move-online-course

FiredancerFiredancer lives within.

The very essence of you.Embody her presence and she will set you free.

Dance her into motion and let the spiral of her beauty energetically flow forth.

An abundant painting of possibilities. Feel the swirling, flowing motion.

See her colorful strands of love, magic and vitality intermingle with the wonders of our natural world.

She is you. As woman. Full of life.Living. Alive.

On fire.

Excerpt from Firedancer: Your Spiral Journey to a Life of Passion & Purpose by Kami Guildner


PRESENCETake a moment in quiet contemplation. Put your hand on your heart and feel into the essence of who are – the Firedancer in You. The bright light of you at your very best. This is who you are at your very core. Then write 10 powerful, heart-centered I am statements of who you are at your very essence.

I am…

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.


Pondering Questions about the Essence of You:1. Who are you at your very Essence? What LIGHT in you wants to shine onto the world?

What do you want to be KNOWN for?

2. What is Unique about YOU that you want to make sure you incorporate into your brand?


Great branding starts with you. It means that you build a brand aligned to who you are, so that only YOU can own the space that is yours to claim. This is what makes great brands unique – because you are YOUnique!

The list you’ve created above provides you clues of how you can step into the brand of you.

Now you will begin to align the essence of you to the brand of you. We start by going inside out first – meaning we listen to your inner wisdom to understand the essence of your brand!

Remember, people fall in love with souls not faces. Let yours shine.

Together we’re going to start to find clarity on how you want your clients to experience you, and your brand and all of your magnificence. You will begin to create the foundation that will make your brand YoUnique – so that only you can own it.


Building your brand from the inside out: A Soulful Writing Exercise About your Brand:

1. Who are YOU as an entrepreneur?

2. How do people experience your brand?

3. What is the essence of you and your brand?

4. If your brand was an animal, what would it be?


After you’ve had time to journal on these questions, share your responses with a collaboration partner or business coach. Then consider:

What is the Essence of Your Brand?• How do you speak it?

• How do you embody it?

• How do people experience it?

• What are the colors and imagery that represent the essence of your brand? How does your wardrobe reflect the essence of your brand? These choices create “feeling” the essence of your brand. Remember, people don’t fall in love faces, they fall in love with souls. Let your soul shine!


Have you seen any sleezy, scarcity focused, fear focused, "without me you will fail," 5-step to millions headlines lately? I say NO MORE to creating marketing that plays on the fears and the ‘not enoughism’ syndrome that already exists in the world!

People make buy decisions based on what they aspire to!

You build a magnetic brand that attracts your ideal clients by speaking their love language. I’m going to share some of my best tools for creating a powerful matrix of messages that speaks directly to who you want to serve.

You will let go of brand elements that sound like the masses and create your own powerful messages that get you out of the industry-standard fear-based messaging into aspirational messages that uplift.


It starts with a simple question. Who are your dream clients?

Can you bring a particular person to mind that fits within this market group? Define the broader market and then pick a single person who you can really focus your message to!

Finally, we end with one more very important question: Where do you find your ideal clients? You have to know where to find your clients!


Let’s Create an Avatar for Your Ideal Client

Give your Avatar a name: ___________________________________Demographics (age, sex, occupation, location, marital status, children, education, etc)

What keeps them up at night?

What makes them smile?

What are their urgent wants and needs?

Where do they get information? What types of media do they consume?

What makes them cry?

Where do they live?

How much do they gross?

What are their favorite things? What do they drive?

What do they eat?

What do they smell like?

Where do they spend their time?

What makes them feel lit up?

What do they value?

How do they make a difference in the world?


Speaking Your Clients’ Love LanguageNow that you’ve got your dream client in your mind, let’s start to get into their head space… and more importantly their heart space.

Yes, you do have understand the challenges and the pains that are keeping them awake at night and the emotions associated with that, but even more importantly, you have to understand what it is that they really desire in their lives.

This is how you start to speak their love language.

The chart on the next page is golden. Work through this chart with great care, and it can become the foundation of all your marketing messages and help you define a powerful content strategy.

The best way to begin to populate this chart is to have conversations with some of your ideal clients. Ask them:

• What are your biggest challenges that wake you in the middle of the night (as it pertains to the problems you help solve)? For example, if you are a business coach, ask them about the biggest challenges in their business. If you are a life coach, ask about the biggest challenges in their life right now.

• Then ask how they feel about those problems and challenges. Listen for the emotions that are associated with those challenges.

• Finally, ask what it is they are aspiring to create… to make happen… to accomplish. This is the golden part of this exercise. For you are getting into their heart here… into their biggest desires.

I recommend that you start with some one on one conversations to gain a baseline of information for this exercise. Then develop a survey and start to expand the reach of your data gathering.

The first time I used this technique, I set a goal of surveying 100 women in my target market. The information that came back confirmed that I was on track with my messaging, and more importantly, because I asked these questions in open response style, the respondents use their own words – the words that described their challenge, the words that described their emotions and the words that gave me insights into what they aspire to.

That is how you begin to speak your clients’ love language. By asking, then listening. Simple and powerful.


Speaking Your Clients’ Love Language

Pains / Issues that keep your client up at night

Emotions associated with that challenge

How they want to feel (Love Language)


The heart of your messagingNow consider how you help your clients achieve their biggest desires? Consider why they will urgently want you offer? What has them saying, YES, I need this and here is my money! The clues lie in the 3rd column of your Speak Your Clients’ Love Language Chart.”

Why are you YOUniquely special for helping them achieve these values. Leverage your essence of you to build upon this statement?

What are the results and benefits you will help them achieve?

After you write Results and Benefits, go back and add a statement to each one that speaks to your client that says… “so you can…” and expand upon the result and benefit. This is a more solid statement of results and benefits. See if you can expand the benefit statements one level deeper… and even a second layer deeper

• Result & Benefit #1:





NOTE: While Aspirational Marketing is going to pull mostly from the third column of your “Speak Your Clients’ Love Language Chart,” I have found that using 1-2 questions from pains and emotions column as an opener in your copy can be very powerful. They will relate to the emotions they have shared with you… but the trick is to quickly move into painting the picture of what is possible from their desires. You want them to feel a big “YES, that is what I want!”

How you Speak About Your BusinessMany elevator speeches sound canned and most are focused in the pain. Wouldn’t you love to speak into your clients’ desires instead? Remember, we’re about raising the bar on how we resonate in the world… and how our ideal clients want to feel! Here are a few ways to approach how you speak about your business?

• Elevator Speech Approach #1: TRADITIONAL WITH A POSITIVE BEND

– I help ______ (ideal clients – in a name that they associate with themselves) ___________________(to what do they aspire) by ________________________ (how).

– Example: I help female entrepreneurs fall in love with their business again by tuning into their YOUnique super powers.

• Elevator Speech Approach # 2: BELIEF

– I believe ______ (the passion that fuels your business). I am a ________________ (essence words). I help ______ (ideal clients) _____________________ (what) , so they can ________ (biggest desire).

– Example: I believe women’s voices matter. I am a storyteller, a community builder and a coach for women. I help my clients raise up their voice, their brand and their business so they can make the impact they want to in the world.

• Elevator Speech Approach #3: SIMPLE ONE LINER

– I help ___ (ideal clients) ________ (biggest desire) .

– Example: I help women discover their next chapter filled with passion and purpose.


It is time Elevate Your MessageWe all have the opportunity to make a difference in the world. The gifts of who we are matter – we each were born with a unique set of strengths, talents and passions that can make a difference. Given who you are at your essence, how do you want to matter in the world?

• What is it that you want to stand for?

• If you had one thing to say to the world – what would it be?


Your response to this last question is important. For this will be the foundation on which you will build your own unique thought leadership platform.

1) An opinion. For you to put a stake in the ground around an opinion that yours. 2) A Soundbite Hook. Something that memorable, short and repeatable. A good soundbite

has an edge to it, or an unexpected twist. It gives people an idea of what it is you stand for.

Here are a few examples:

It becomes very apparent that Malala stands for education for women.


Now take a look at the memes below and consider what each woman stands for in her message.


What is the message you want to be known for? This is the platform from which you’ll begin to build a content strategy. A Content Strategy consists of:

1) Message Map – a tool, which identifies your core central message and hook, and the supporting facts, stories and points that you would like your audience to learn.

2) A roadmap of messages that you might speak about, write about and communicate over the course of a year, to strategically connect with your ideal audience.

3) A list of where you want your message to be heard? What stages, what publications and more? How will you get your word out?

The good news is that marketing strategy to support putting your word out into the world is built from the inside out as well! I believe in aligning your marketing effort to your strengths and how you’re meant to make a difference in the world!


Your Brand of You is the first business building block to #RaisingUP your client attraction superpowers! Give consideration to how you will apply the #RaiseUP client attraction principles to your business!

R esonate The energy of how people experience you and how you show up in the world!

A spirationBuild your marketing focused on what your ideal clients desire!

I nside OutWho are you at your essence and how does that show up in your brand?

S ouLfulHow will you commit to making soulful time in hear your inner wisdom?

E levateElevate your message! What is it that you stand for!

U buntuWho is your tribe? How do you nurture it? How do you expand it? Who do want as part of your tribe 3 years from now? Five years from now?

P ossibilityWhat else is possible in your business? Dream big!


Want more time with Kami to develop a #RaiseUP plan for your business? Apply for a Soulful-Inspired Business Strategy Session with Kami at https://www.kamiguildner.com/apply/.

About Kami: SOULFUL TRANSFORMATIONS IN BUSINESS & LIFE

Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women.She helps her clients raise up their voice, their brand and their business so they can make the impact they desire in the world. Kami weaves soulful-inspiration into mindful business strategies, helping her clients succeed in business and worldly impact.

With a passion for leading change-making women to their purpose, she helps her clients “Live Out Loud” and step into intentional action fueled with vitality and courage. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset to raise up their business success and visibility.

Kami is the founder and host of the award-winning Extraordinary Women Radio™ – a podcast featuring wildly successful women living out loud in voice, vitality and vigor. Extraordinary Women Radio was recently named the Best Business Podcast in the 2018 Annual People’s Choice Podcast Awards and is part of the eWomen Podcast Network.

In addition, Kami founded Extraordinary Women Connect™ – a series of intimate events for wildly successful women connecting in meaning, purpose and shared support. Kami is also the Best Selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and Pony Pondering Inspiration Cards.

Kami is a woods-walker. A sky-gazer. A horse-lover. Raised on the wide-open plains of Colorado against the majestic Rocky Mountains, wilderness fueled her soul from an early age. With a young enchanted mind, she gained an early understanding that the natural world brings clarity, provides space to dream, and opens our eyes to views of worlds unseen before us. Some of Kami’s most powerful client work, helps her clients connect to their own inner knowing that nature can provide, with her signature Equine Vision Journey Retreats.

Kami is proud to have been selected as one of only 20 coaches in the nation to be designated as an eWomen Network Premier Success Coach.

Kami sits on the Board of Trustees for the Women’s Foundation of Colorado, supporting their efforts to create a future where Colorado women and girls of every background and identity prosper. She previously served on the board of the American Diabetes Association and was a founding board member of the Colorado Horsecare Foodbank.She holds a BS from the University of Colorado at Denver in International Business and Marketing and is trained in Appreciative Inquiry change management methodology, holding a certificate in the Practice of Positive Change. Kami is also a certified Art of Feminine Presence teacher and an Advanced Certified Skyhorse Equine Guided Coach. Follow Kami on her Kami Guildner Coaching Facebook page or on Twitter at @KamiGuildner.


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#RaiseUP the Brand of you workbook - Kami Guildner€¦ · Web view2019. 11. 3. · #RaiseUP the...

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