Rain Network Brazil deck June 2007
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Overview of RAIN Network in Brazil mid-2007
Transcript of Rain Network Brazil deck June 2007
Digital Signage Cineclube Siciliano
Internet
Cinema
Our future
ACCESS = THE WORD THAT
MOTIVATES OUR WORK
FACILITIES AND BENEFITSDIGITAL MODEL
Benefits of Rain´s digital model
Focus on the market intelligence: development ofsegmented campaigns for the main target
New and innovated solutions that provide the interaction with the audience
Different and qualified content – a different service for the audience
New technology
OUR BUSINESS MODEL
Flexibility in purchasing media space
(per session, day, film, complex and market)
New media formats / ad spots:
slidemotion 20” and spots 30”, better sound and image
Easy of delivery
(no transfer/ no prints)
SLIDEMOTION
A creative solution of quality that broght new “local” advertisers to the art houses.
Less cost of production
Well focused campaigns with local
magazines, bookstores, cultural instituIions,
schools and many others
Cost per session
Commercial Model
Spot 30” Slidemotion 20”
Primetime
Night
Afternoon
R$ 155
R$ 104
R$ 51
Primetime
Night
Afternoon
R$ 59
R$ 46
R$ 33
Weekly Timeline
MON TUE WED THU FRI SAT SUN
AFTERNOON
NIGHT
PRIME TIME
02 SESSIONS
02 SESSIONS
05 SESSIONS18:00
h
30 SESSIONS PER WEEK: 10 Afternoon/ 6 Night / 14 Prime
02 SESSIONS
02 SESSIONS
02 SESSIONS
02 SESSIONS
02 SESSIONS
02 SESSIONS
02 SESSIONS
03 SESSIONS
05 SESSIONS
Rain´s evolution
Rain
2006
2007
0%
5%
10%
15%
+ 42%
9,4%
13,4%
More than 300 advertiser in 2006, 80 since 2004/5
Growth of 20% new advertisers + 35% of fidelisation (2005 X 2006)
More than 250 advertising for the first time thanks to our technology.
Theaters in Brazil
Usiminas Paragem - BH
Armazém Digital Leblon - RJ
Cine Morumbi - SPUnibanco Arteplex - SP
Reserva Cultural - SP Espaço Unibanco Ponteio - BH
Cine Bombril SP
Espaço Unibanco SP
Espaço Unibanco RJPonto Cine Guadalupe RJ
Belas Artes - BH Museu de Arte Moderna BA
Theaters in Brazil
Cinema do Museu BA
Odeon BR RJ
Unibanco Arteplex Botafogo RJ
Cine XIV BA
Theaters in Brazil
SPECIAL PROJECTS
3 movies + dance music + breakfast...
in a very special night
target: youngs.
Ação Promocional /Degustação de Produto
Sensorial Marketing
Theater´s aromatisation +
Ads spots
PS Winning Eleven Championship in theTheater
128 teams
Sponsored by Nestlé
Space
Intervention in the art house
FIFA INTERNATIONAL SOCCER 2006.
All the emotions of a soccer game in the art house ....
Winners went to the final in Europe.
3 minutes of short films produced for fiat
16 different versions voted by people in real time
Fiat Adventure – Interactive Ads by SMS
Sony Ericsson
The audience in the screen...
Christmas Interactive Action
The Father Christmas in the art screen talking to the audience.
