Rael20yearmarketingplan
35
1 A JOURNEY TO A PURPOSE DRIVEN LIFE 20 yr Marketing Plan for journier Israel Bombasi Israel C Bombasi Oct 2010
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1
A JOURNEY TO A PURPOSE DRIVEN LIFE20 yr Marketing Plan for journier Israel Bombasi
Israel C BombasiOct 2010
Road to the purpose driven life
A. Daily Rounds Vision/ Mission Roles Monitors: Gauge to Winning the
Game
B. Personal BrandingC. Historical PerformanceD. End in Mind
I align daily…
VISION/ MISSION As an educator/businessman, I will use my
God-given gifts to touch the life and to share with my students/clients managerial skill and management proficiencies based on christian and ethical standards.
I will trail in this life with a purpose which my creator purposefully placed me to bless and let him shine through me.
Just like any journey, a traveler has to
prepare psychologically, spiritually and
physically. And has to leave everything
material to face the new challenges in
life.
Journey means doing 7 roles well daily
Point Guard
Power Forwar
d
Center
Small Guard
Coach
I AM…
A Loving Father A Caring Husband A Reliable Friend A Dedicated Instructor
Professional/businessman
An Active Church Community Member
A God-fearing Christian
Family is my priority in life, I have a big responsibility
to God to take care of them and as a father to my family, they are gift from God especially my
wife.It is in the family where I
gain strength and happiness especially when I have a big hug and a kiss to anyone of them. They
are such source of strength second to God.
Family
ANIMATED STORYTELLER
HOME DESIGNER FAMILY CLOWN
HEALTH POLICE
FINANCIAL CONSULTANT
A dedicated instructor…
A caring husband…
MOVIE MARATHON ALLY
SHOPPING PARTNER CAREER COUNSELOR
GETUP POLICE
BOOK BUDDY
Professional instructor/businessman…
WORKPLACE “At work is where my energy and mind goes with. It developes more
and more and make me a better person. I enjoy
meeting new acquiantances and learn
from people. I get to share, talk, help and love
which make me define the purpose of life.”
ACTIVITY PLANNER
GIMICK BUDDY GROUP SPEAKER
ATTITUDE POLICE
CO-DREAMER MOTIVATOR
A dedicated teacher…
LIFE COUNSELOR CO-LEARNER
INFO SHARER
SOUL MOVER
COACH/MENTOR
A dedicated teacher…
COMMUNITY “The community I belong to is a place where I am a part of a larger group . This is where my world go around and a place and my environment.
Friendship, neighbrhood, interaction with people
make me feel a sence of existence”
Monitors: Gauge to purpose jouney
Follow Coach’s Strategies Work and be prepared Unload the baggage and
travel light Execute and follow mapping Follow the right direction What on earth am I here for
Follow Coach’s journey plan
Every journey would have safety instructions and guidelines, all you have to do is listen and focus on each steps and guideline. Use God given talents in leading, organizing and controlling. Remember we have a purpose in life
Rael
Work and be prepared
Have in mind that it will be a different way which would require to work on some details. Preparedness is essentials to meet the challenges in work and the purpose
work =
FAITH
LOVE HOPE
LIFE POINTS
Unload the baggage and travel light
Do not be overwhelmed by the situation and always be in control of the situation. Remember there’s a long way to go ahead of you
watch
Execute and follow mapping
Each traveler has a map to follow, in purpose driven journey it’s the Bible which we use as map to be able to finish the journey. If we don’t we go wayward and loose direction in life;
strengthstalents
gifts
Follow the right direction
Always consistent to the purpose of what you are doing, Be focus and follow the right direction;
purpose
Why on earth am I here for?
You were shaped for serving God, and be a blessing to others
This is My Brand Today Journier Israel Bombasi (stic)
Personal Branding
Market sensing process- identify the needs, who is ny market?
New offering realization process- we give to customer what we offer, and we live what we say.
Customer acquisition process-define strategy on how to get customer and repeat business.
Fulfillment management process-customers expectation has to be met.
Three V’s approach to marketing
Define the value segment-where to start right with the segment of the market, hit the core.
Define the value proposition-step by step procedure to the market approach, how important this is?
Define the value network- who are the niche that can be effectively use, identify the
Audience Analysis
Audience Research – data base information about the customer including habits and birthday.
Personal S.W.O.T Analysis STRENGTHS – product, service which only I can offer
to the market. WEAKNESSES – areas in which I can improve on. OPPORTUNITIES – horizons that I have to take
advantage on and maximize.; THREATS – indirect or direct competitor could be
internal or external factor;
Levels of marketing plan
Strategic-well define and systematic approach to market, timely, right product.
Tactical-only you can offer, no competition can duplicate your advantage.
Market Strategy
4 P’s of personal branding Person – myself Place – where work is done Price – value brand Promotion – promoting myself
Target My Audience (Niche) Geographics – places,regions,communities, countries,
city/town; Psychographics – customers’s lifestyles and behavior; Demographics – age, income, education, status; Behavioralistics – purchase pattern, loyalist,brand
consious.; Positioning Statement – matching your brand to the
audience in a single sentence;
Budgeting and Action Plan
Budget Allocation of resources to channels
that best fit my brand and would promise the most return on investment (ROI).
Channels could range from newspaper to website ads;
Action Plan Contains the title of task and the due
date by which the task must be accomplished;
The 20 year journey is worth it…
Here and NowStill learning 47 years oldMarriedFatherLiving in a houseCollege InstructorUp and down financiallyPersonal loansAchievement focused
End in MindExperienced 67 year oldHappiest to be marriedSuper loloHave more house & lotBusiness /School OwnerFinancially stableUses only cashPurpose-driven
Finishing the journey is living a LIFE with purpose! As a christian we all have different jouneys in
life. The trail is not easy and the road is narow. In this journey God didn’t tell us that it will be smooth journey, but he will always be there for us to extend a helping hand. When we journey in this life we suffer, hurt, painful experiences, lost of love one, broken relationship, rejected, denied, abandoned losers, victim of injustice. Is there a good reason for these? O yes, these painful experiences make us a better person and remind us that apart from God we can do nothing. At finishing this journey the Lord will
Tell us”well done good and faithful servant, I am pleased with you”.
35
A JOURNEY TO A PURPOSE DRIVEN LIFE20 yr Marketing Plan for ROOKIE Rose
Israel C BombasiOct 2010
