Radio's Attention Crisis - hivio 2013
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Transcript of Radio's Attention Crisis - hivio 2013
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“Radio listening hasn’t changed”
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Total primetime commercial ratings fell 8 percent across the board,
marking the sixth straight quarter of total TV declines — and the steepest drop since the third
quarter of 2009
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so is radio“special”?
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So…?
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Radio is not “Special”
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Plan Accordingly
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but radio isdifferent, right?
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Unique and Compelling Content…
Platforms…
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Job LOW HIGH
Star Access/Exclusives
Betterness
Belonging
Local
Easy Convenience
Companionship
Culture Immersion
Discovery
Change Mood
Inform/Educate
Now
Entertain
Soundtrack
Fav Music
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Job LOW HIGH
Star Access/Exclusives
Betterness
Belonging
Local
Easy Convenience
Companionship
Culture Immersion
Discovery
Change Mood
Inform/Educate
Now
Entertain
Soundtrack
Fav Music
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Disagree51%
Neutral35%
Agree14%
Agree or Disagree: Radio brands create unique and compelling content
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Unique and Compelling Content…
Platforms…
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Content…Platforms…Not Towers
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