Way-FM88.1 FM

Tallahassee, FloridaJonathan Pollock

Music: in a 4 hour period

Most Played: Chris Tomlin (3) Newsboys (3)

Caught Attention and Turned Up:

Royal Tailor- “Hold Me Together”

Heavy Rotation Songs

Sidewalk Prophet- “You Love Me Anyway” (2)

Aaron Shust- “My hope is in You” (2)

Music

Sound: Soft Rock/Christian

Way-FM maintains an encouraging sound that strives to lift spirits of its listeners.

Crisp Quality of sound

1-hour Clock

Music consumes 4/5 of an hour

While Commercials consume less than 1/10th of an hour

Production

Vox Pops: 1 per hour

2:24PM, 3:07PM, 4:23PM, 5:23PM

Word on the Way: 1 per hour

2:33PM, 3:31PM, 4:30PM, 5:32PM

High Quality Transitions

Feedback

DJ Michele spoke about 4 minutes per hour.

In 4 hours however, she only gave one message of encouragement. This was at 4:47PM.

One question that she got some feedback with was, “What book of the bible should I [she] read next?” She just finished Romans.

Feedback

I texted her and she replied.

Station Manager, Steve Young, announced twice during the four hour period that Way-FM reached 100% of pledges this quarter.

Yet he still asked for support assuming people would not fulfill there pledge.

2012 ActivityStation commercials consumed 2% of promotion. This is approximately 1 minute 20 seconds of air-time per hour.

One promotion that caught my attention was Medi-share, Christian healthcare. This company’s commercial aired twice within a four hour period.

This is Way-FM’s most frequent commercial.

2012 Activity

Way-FM has a Service Spotlight for the week. This weeks service spotlight was Catholic Charities. It aired twice within a four hour period.

Cross Promotion

Matt and Melissa Show promotion occurred two times within a four hour period. At 3:23PM and 6:22PM

Wally Show promotion occurred once in a four hour period. At 4:22PM.

The other three shows received no Promotion.

Online and Digital

Website is clean and organized.

Has On Demand, Donations, Find a Church, Business Impact Partners

http://wayt.wayfm.com/home.html

Way-FM thanked Patricia Hogan for sponsoring Way-FM online one time in four hours.

News

Surprisingly, there was no news. Way-FM did not mention any events coming up besides Catholic charities and the radio shows.

There were no news events every hour or at the top of the hour.

This is one area that could be worked on.

Target

Way-FM’s target audience is older women and mothers looking for positive, Christian entertainment.

With Compassion International commercials Way-FM focuses on the motherly aspect to a child in Africa: “This could be your child.”

Sponsorships and Promotions

Promotion programming aired about 5 minutes every hour either through Commercials or Business Impact Partners.

This is 8.3% of the stations airtime per hour.

The most frequent commercial and favorably mentioned was clearly Medi-share.

Sponsorships and Promotions

A Medi-share Commercial ran approximately one minute. It aired at 3:19PM and 4:19PM.

“Medi-Share is a community of more than 40,000 Christians who follow the biblical model of sharing and paying each other's medical bills much like the early church did 2,000 years ago. And as a not-for-profit ministry that promotes healthy biblical lifestyles, participation is affordable.”

Sources

http://wayt.wayfm.com/on-the-way.html

https://medi-share.org/ms/lp/pi_12-6.aspx?leadsource=Internet-Search%20Engine&custentity_urlreferralid=GB-MediShare&mkwid=49iS8KJQ&pcrid=4430637026&gclid=CMjBncKw9K4CFQdN4AodbDRfIQ

http://www.1christian.net/radio.asp?listen

Sources

http://www.facebook.com/wayfm

https://twitter.com/#!/wayfm