Radio Academy Masterclass in Leicester
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Transcript of Radio Academy Masterclass in Leicester
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Getting SocialMatt Deegan (@matt) from Folder Media
(@folder)
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Then:Student Radio
Radio AcademyGWR GroupGCap Media
Now: Folder Media
Consultancy & Services
DAB MultiplexesFun Kids
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1.Social for You2.Social for Listeners
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1.Social for You
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Does your online presence help define you?
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CVs are not the only things I look at
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tom watts radio
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Everyone Stand Up!
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twitter handles….
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Skills & Experience(and to see if you’re a dick)
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LinkedInProfessional Profile
Tidy profile/Good picUp to date
Describe and link to your skills and experience
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FacebookWhat’s Public?
Have a great header and profile picRe-classify most things as Friends or Friends
of FriendsCreate ‘Public’ posts that better define you
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TwitterYour Public Persona
Have a name that identifies youGet a good profile picture
Have an up-to-date bio that explains who your areLink to somewhere relevant
Say where you live2/3rds of your posts should define you
(the others should be fun)
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YouTube & SoundCloudDemonstrate Skills
Have tidy profilesJust material you’re happy withUse them to broaden your story
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2. Social for Listeners
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Why does radio bother with social media?
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Reach and Hours
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Reach = more people listeningHours = people listening longer
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How To Drive Reach?
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Reach can bedriven by sharing
Likes, Shares, Retweets, Loves, Re-Tumbling
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How To Drive Hours?
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Hours growth comes from people listening longer or
coming back multiple times
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Drive hours through:cross-promotion and
appointments to listen
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Matt Deegan (@matt) from Folder Media
(@folder)