Radical agility - business transformation at zalando

BUSINESS TRANSFORMATION AT ZALANDO

WE MOVE FROM RETAIL TO PLATFORM

2.95BILLION EUROnet sales2015

OVER130MILLION

WHAT WE DO

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visits per month

50%return rates across all categories

active customer

OVER 17MILLION

over

150,000product choices

~10,000employees in Europe

over 1500brands

☐ FASHION COMPANY?

☐ OPERATIONS COMPANY?

☐ TECHNOLOGY COMPANY?

WHO WE ARE

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WHO WE ARE

☑ FASHION COMPANYexpert for online fashion

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☐ OPERATIONS COMPANY?


WHO WE ARE

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☑ OPERATIONS COMPANYexcellence in operations with internal logistics network


WHO WE ARE

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☑ OPERATIONS COMPANYexcellence in operations with internal logistics network

☑ TECHNOLOGY COMPANYmastermind in technology - driver for innovation

YESTERDAY

WE CONNECTED TWO PLAYERS

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ONLINE RETAILER

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“I am looking for a shop which delivers me the best fashion-products fast.”

ONLINE SHOPPER

“I am looking for opportunities to sell fashion products.”

BRAND MANAGER

TODAY

WE CONNECT FASHION AND PEOPLE

/29

“I just spotted this cool sneaker on Pharrell‘s Instagram account.”

CUSTOMER

@ pharrell, 5m followers

OUR VISION

1010

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“Well, let me see which one it is.”

ZALANDO

“I just spotted this cool sneaker on Pharrell‘s Instagram account.”

CUSTOMER

11@ pharrell, 5m followers

OUR VISION

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„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“

ZALANDO


OUR VISION

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ZALANDO

„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“

“A really cool sneaker. Do you have it in other colours?”

CUSTOMER


OUR VISION

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/29

„This sneaker classic is available in all sort of colours. There is a selection for you.“

ZALANDO

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OUR VISION

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ZALANDO

„This sneaker classic is available in all sort of colours. There is a selection for you.“

“Wow, I like the green one. How can I get it within the next hour?”

CUSTOMER

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OUR VISION

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/29

ZALANDO

„You can get it at the Adidas Originals store at Münzstraße, Berlin.“

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OUR VISION

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/29

ZALANDO

„You can get it at the Adidas Originals store at Münzstraße, Berlin.“

“That‘s great, but I don‘t have time now, can you deliver it to me?”

CUSTOMER

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OUR VISION

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/29

ZALANDO

„Sure, we can send a bike messenger and he will be with you in 35 minutes.“

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OUR VISION

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/29

ZALANDO

„Sure, we can send a bike messenger and he will be with you in 35 minutes.“

„Perfect, I look forward to receiving it. And thank you!“

CUSTOMER

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OUR VISION

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TRANSFORMATION

WE BUILD NEW CAPABILITIES

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NEW CAPABILITIES – CONNECTING FASHION AND PEOPLE

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NEW CAPABILITIES TOWARDS CUSTOMERS

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„I am looking for new ways of fashion search. I want to find the right stuff fast!“

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„I want to have an app where I can get engaged with the latest fashion trends!“


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„I want to have an app where I can get engaged with the latest fashion trends!“

„I am looking for a way to buy fashion without a big footprint!“


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NEW CAPABILITIES TOWARDS INTERMEDIATES

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„I want to offer my courier service to new customers!“

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„I am a fashion expert and want to share my expertise to a lot of fashionistas!“

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ZALONcurated shopping experience

„I am a fashion expert and want to share my expertise to a lot of fashionistas!“

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NEW CAPABILITIES TOWARDS BRANDS

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INTERMEDIATES

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INTERMEDIATES

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„We are looking for more possibilities in the online business and more insights!“

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INTERMEDIATES

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„We want to do marketing based on deep customer insights!“

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BRAND SOLUTIONShelp brands to win online

BRAND SHOPa stage to tell the brand’s story

BRAND CMSputting the brand in the director’s seat

BRAND ANALYTICSunderstanding the brand’s audience

INTERMEDIATES

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BRAND SOLUTIONShelp brands to win online

BRAND SHOPa stage to tell the brand's story

BRAND CMSputting the brand in the director's seat

BRAND ANALYTICSunderstanding the brand's audience

INTERMEDIATES

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ADVERTISINGwe connect brands to consumers


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FASHION PLATFORM - CONNECTING FASHION AND PEOPLE

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BUSINESS PROCESSES

WE DISCOVER NEW WAYS

NEW PROCESSES AS A RESULT OF TRANSFORMATION

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ZALONcurated shopping experience ☑ INTEGRATE FASHION EXPERTS

build up an expert network in a scalable way

☑ FIND NEW WAYS OF COMMUNICATIONintegrate messenger app to enable direct communication between customer and styling expert

☑ IMPLEMENT NEW SETTLEMENT POSSIBILITIESstylists get a provision


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☑ INTEGRATE EXPRESS DELIVERY EXPERTSbuild up an express delivery network in a scalable way

☑ CREATE NEW PROCESSES FOR THE LAST MILEset up a new express distribution hubs

☑ CHANGE PROCESSES IN THE WAREHOUSEcreate new processes for pick, pack & linehaul to express distribution hubs

SAME DAY DELIVERYORDER BEFORE 2PM > GET PACKAGE BETWEEN 7-9PM


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☑ MIGRATION TO CLOUDwe focus on a microservices architecture in a cloud infrastructure

☑ STRENGTHEN COLLABORATION rollout an internal social media platform to support the collaboration between teams and enable maximum transparency

CONTACT

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GUNNAR OBSTDELIVERY LEAD PLATFORM EXCELLENCE BUSINESS AUDIT - BUSINESS EXCELLENCE - SITE RELIABILITY ENGINEERING

[email protected]

ZALANDO SEhttp://corporate.zalando.de

ZALANDO TECHNOLOGYhttp://tech.zalando.com

mailto:[email protected]

mailto:[email protected]

http://corporate.zalando.de

http://corporate.zalando.de

http://tech.zalando.com

http://tech.zalando.com

Radical agility - business transformation at zalando

Business

Transcript of Radical agility - business transformation at zalando