Radical agility - business transformation at zalando

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    10-Feb-2017
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Transcript of Radical agility - business transformation at zalando

  • BUSINESS TRANSFORMATION AT ZALANDO

    WE MOVE FROM RETAIL TO PLATFORM

  • 2.95BILLION EUROnet sales2015

    OVER130MILLION

    WHAT WE DO

    2

    visits per month

    50%return rates across all categories

    active customer

    OVER 17MILLION

    over

    150,000product choices

    ~10,000employees in Europe

    over 1500brands

  • FASHION COMPANY?

    OPERATIONS COMPANY?

    TECHNOLOGY COMPANY?

    WHO WE ARE

    3

  • WHO WE ARE

    FASHION COMPANYexpert for online fashion

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    OPERATIONS COMPANY?

    TECHNOLOGY COMPANY?

  • WHO WE ARE

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    FASHION COMPANYexpert for online fashion

    OPERATIONS COMPANYexcellence in operations with internal logistics network

    TECHNOLOGY COMPANY?

  • WHO WE ARE

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    FASHION COMPANYexpert for online fashion

    OPERATIONS COMPANYexcellence in operations with internal logistics network

    TECHNOLOGY COMPANYmastermind in technology - driver for innovation

  • YESTERDAY

    WE CONNECTED TWO PLAYERS

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    ONLINE RETAILER

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    I am looking for a shop which delivers me the best fashion-products fast.

    ONLINE SHOPPER

    I am looking for opportunities to sell fashion products.

    BRAND MANAGER

  • TODAY

    WE CONNECT FASHION AND PEOPLE

  • /29

    I just spotted this cool sneaker on Pharrells Instagram account.

    CUSTOMER

    @ pharrell, 5m followers

    OUR VISION

    1010

  • /29

    Well, let me see which one it is.

    ZALANDO

    I just spotted this cool sneaker on Pharrells Instagram account.

    CUSTOMER

    11@ pharrell, 5m followers

    OUR VISION

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  • /29

    Its the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of 100.

    ZALANDO

    12@ pharrell, 5m followers

    OUR VISION

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  • /29

    ZALANDO

    Its the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of 100.

    A really cool sneaker. Do you have it in other colours?

    CUSTOMER

    13@ pharrell, 5m followers

    OUR VISION

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  • /29

    This sneaker classic is available in all sort of colours. There is a selection for you.

    ZALANDO

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    OUR VISION

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  • /29

    ZALANDO

    This sneaker classic is available in all sort of colours. There is a selection for you.

    Wow, I like the green one. How can I get it within the next hour?

    CUSTOMER

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    OUR VISION

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  • /29

    ZALANDO

    You can get it at the Adidas Originals store at Mnzstrae, Berlin.

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    OUR VISION

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  • /29

    ZALANDO

    You can get it at the Adidas Originals store at Mnzstrae, Berlin.

    Thats great, but I dont have time now, can you deliver it to me?

    CUSTOMER

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    OUR VISION

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  • /29

    ZALANDO

    Sure, we can send a bike messenger and he will be with you in 35 minutes.

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    OUR VISION

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  • /29

    ZALANDO

    Sure, we can send a bike messenger and he will be with you in 35 minutes.

    Perfect, I look forward to receiving it. And thank you!

    CUSTOMER

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    OUR VISION

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  • TRANSFORMATION

    WE BUILD NEW CAPABILITIES

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    NEW CAPABILITIES CONNECTING FASHION AND PEOPLE

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  • BR

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    NEW CAPABILITIES TOWARDS CUSTOMERS

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    I am looking for new ways of fashion search. I want to find the right stuff fast!

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    NEW CAPABILITIES TOWARDS CUSTOMERS

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    I want to have an app where I can get engaged with the latest fashion trends!

    I am looking for new ways of fashion search. I want to find the right stuff fast!

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    NEW CAPABILITIES TOWARDS CUSTOMERS

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    I want to have an app where I can get engaged with the latest fashion trends!

    I am looking for a way to buy fashion without a big footprint!

    I am looking for new ways of fashion search. I want to find the right stuff fast!

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    S INTERMEDIATES

    NEW CAPABILITIES TOWARDS INTERMEDIATES

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  • BR

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    S INTERMEDIATES

    NEW CAPABILITIES TOWARDS INTERMEDIATES

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    I want to offer my courier service to new customers!

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    S INTERMEDIATES

    NEW CAPABILITIES TOWARDS INTERMEDIATES

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    I want to offer my courier service to new customers!

    I am a fashion expert and want to share my expertise to a lot of fashionistas!

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    NEW CAPABILITIES TOWARDS INTERMEDIATES

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    I want to offer my courier service to new customers!

    ZALONcurated shopping experience

    I am a fashion expert and want to share my expertise to a lot of fashionistas!

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    NEW CAPABILITIES TOWARDS BRANDS

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    INTERMEDIATES

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  • BR

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    NEW CAPABILITIES TOWARDS BRANDS

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    INTERMEDIATES

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    We are looking for more possibilities in the online business and more insights!

  • BR

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    NEW CAPABILITIES TOWARDS BRANDS

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    INTERMEDIATES

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    We are looking for more possibilities in the online business and more insights!

    We want to do marketing based on deep customer insights!

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    NEW CAPABILITIES TOWARDS BRANDS

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    BRAND SOLUTIONShelp brands to win online

    BRAND SHOPa stage to tell the brands story

    BRAND CMSputting the brand in the directors seat

    BRAND ANALYTICSunderstanding the brands audience

    INTERMEDIATES

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    We want to do marketing based on deep customer insights!

    We are looking for more possibilities in the online business and more insights!

  • BR

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    NEW CAPABILITIES TOWARDS BRANDS

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    BRAND SOLUTIONShelp brands to win online

    BRAND SHOPa stage to tell the brand's story

    BRAND CMSputting the brand in the director's seat

    BRAND ANALYTICSunderstanding the brand's audience

    INTERMEDIATES

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    We are looking for more possibilities in the online business and more insights!

    ADVERTISINGwe connect brands to consumers

    We want to do marketing based on deep customer insights!

  • BR

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    FASHION PLATFORM - CONNECTING FASHION AND PEOPLE

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  • BUSINESS PROCESSES

    WE DISCOVER NEW WAYS

  • NEW PROCESSES AS A RESULT OF TRANSFORMATION

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    ZALONcurated shopping experience INTEGRATE FASHION EXPERTS

    build up an expert network in a scalable way

    FIND NEW WAYS OF COMMUNICATIONintegrate messenger app to enable direct communication between customer and styling expert

    IMPLEMENT NEW SETTLEMENT POSSIBILITIESstylists get a provision

  • NEW PROCESSES AS A RESULT OF TRANSFORMATION

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    INTEGRATE EXPRESS DELIVERY EXPERTSbuild up an express delivery network in a scalable way

    CREATE NEW PROCESSES FOR THE LAST MILEset up a new express distribution hubs

    CHANGE PROCESSES IN THE WAREHOUSEcreate new processes for pick, pack & linehaul to express distribution hubs

    SAME DAY DELIVERYORDER BEFORE 2PM > GET PACKAGE BETWEEN 7-9PM

  • NEW PROCESSES AS A RESULT OF TRANSFORMATION

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    MIGRATION TO CLOUDwe focus on a microservices architecture in a cloud infrastructure

    STRENGTHEN COLLABORATION rollout an internal social media platform to support the collaboration between teams and enable maximum transparency

  • CONTACT

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    GUNNAR OBSTDELIVERY LEAD PLATFORM EXCELLENCE BUSINESS AUDIT - BUSINESS EXCELLENCE - SITE RELIABILITY ENGINEERING

    gunnar.obst@zalando.de

    ZALANDO SEhttp://corporate.zalando.de

    ZALANDO TECHNOLOGYhttp://tech.zalando.com

    mailto:gunnar.obst@zalando.demailto:gunnar.obst@zalando.dehttp://corporate.zalando.dehttp://corporate.zalando.dehttp://tech.zalando.comhttp://tech.zalando.com