R A D

MUSIC- NEW ARTIST YOU NEED TO LISTEN TO!-ARTIST TO WATCH-JEREMY RICHARD

FASHION-STREET WEAR GLORY-TOP TEN PICKS OF THENEW LINE FOR DIAMOND SUPPLY CO.

FOOD-FOOD TRUCKSARE IN.-THE NEW FOOD COURT

NICKYDIAMONDCOMES HOME

Made For You, By You.June/ July Issue

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TABLE OF CONTENTS

Page 1 Page 6 Page 7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17

Letter to the EditorThe New Food CourtCalifornia Earthquake Nicky Diamond Comes HomeDiamond Store Opens

in Haight & Ashbury Interview with Nicky Diamond

New Artist on the RiseJeremy Richard

START YOUR BRIGHT FUTURE HERE

Campus: San Francisco Los Angeles San Diego Orange County

Phone: (877) 380 0575www.fidm.edu

RAD Contributors CEO: Jackie OrtegaInterviews Credit:Nicky Diamond Comes home Article/theberrics.comNicky Diamond Interview/dubmagazine.comWelcome Home Nicky/ complex.comOpening on the store/ iamhiphopmag.comMini Articles:California Earth quakes/www.independent.co.uk/newsNew Food Court/SFGATE.COMWriters: Jackie OrtegaANTONIA MOLLOYJonathan KauffmanPhotography: Jackie ortega

GlamourKills.com

RAD is an alternative magazine that is based on the San Francisco culture. RAD

was created for people who love fashion but also love making their outfits their own. We created RAD to get people’s attention that are not into high fashion. We wanted to create a magazine that is about style, but with this whole idea that San Francisco is place where you can be unique and rock your own style. The concept was aimed to the alternative fashion scene.

The target audience that was aim for were the ones who weren’t as fashionable but sure loved what they wore. The name RAD is something that really worked with the company. The name felt right. I wanted it to have the whole idea that you don’t have to be VOUGE, but you can just be RAD. We encourage and give the spotlight to those who are not afraid to be who they are.

This magazine is about the different styles of fashion and how the city can be an influence. RAD focuses on the upcoming trends such as streets wear. RAD is all about looking into every type of style. We want our viewers to look at these styles and get ideas on outfits. We love looking into unique style. When we are looking for the fashion we truly look for some one who is proud and creative.

We hope to explore street fashion by looking at the different districts and seeing the difference in each of their cultures. RAD will provide our subscribers an outlook of what many San Francisco natives wear, where

they like to shop at, where they love to grab a bite at. What makes RAD different than the other fashion magazines is that RAD is about how the city can have so much influence in the person outwear and fashion sense compare to someone who is living in a small town.

RAD is about expressing yourself and letting you be. We want to be a magazine that stands out compared to the others since we want to break down our magazine into different parts. The magazine will cover fashion street wear, music, dinning and some culture. We hope to connect with our audience by social media such as using Twitter, Facebook, Tumblr and Instagram. RAD would also have contest for the fans by having them dressing up and sending in their own creative and unique outfits. Overall RAD is a magazine made for many of the San Francisco natives and to those close by. We want to express to be fun, be creative, and to be you.

THE NEW FOOD COURT

By noon on a Friday, Off the Grid’s “5M” food-truck gathering on Fifth and Minna

streets in downtown San Francisco resembles the scene outside an elementary school

just after the morning bell rings.

ive food trucks line up, like a string of wooden toys, on a blocked-off street thronged

with hungry and surprisingly patient office workers. The neighborhood skews tech, and

so lines of men in rumpled chambray shirts and women in jeans and pinstripe shirts

stretch out from each truck window. Thirty-year-olds are on the downward slope of the

age curve.

The quality of the food, from Fivetenburger, Kasa, Mustard & Mayo, Oui Chef and

Lobsta Truck, is generally high. Yet the overall dining options tend to follow a standard

pattern: Sliders. Fries. Burritos. Sandwiches. Walk back and forth, and you may have

as much luck spotting a serving of vegetables as you will scoring the phone number of

the person behind you in line.

So much has changed since the first Off the Grid event in 2010, including the fact that

San Francisco has eased its notoriously stringent and expensive permitting rules for

mobile food vendors. Off the Grid now holds 36 weekly events, with six more to come

by the end of the year. Additional pods have set up in cities around the bay. Resistance

from traditional restaurants has ebbed. Street food is no longer a fad. It’s a fixture. Yet

homogeneity has crept in. Some street food gatherings resemble fast-food courts on

wheels.

What is the draw of street food? I asked Susan Feniger, chef-owner of Street in

Los Angeles and one of food television’s “Two Hot Tamales.” For the past 30 years,

Feniger’s multifaceted cooking has reflected her world travels, which are in full

evidence in her cookbook “Street Food: Irresistibly Crispy, Creamy, Crunchy, Spicy,

Sticky, Sweet Recipes.”

Feniger responds with anecdotes of hunting down pani puri stands in India or spying

an apartment block in Shanghai where crowds gathered around a woman serving soy

milk and sticky rice.

“Street food ends up being food that someone typically made in their home, and

then they come out into the street and do it on a corner, making it over and over

until it’s perfect,” she says. More than the food, though, Feniger loves the impromptu

encounters that happen when people gather around food stalls. That’s what also

inspired Caleb Zigas, executive director of La Cocina, to found the annual San

Francisco Street Food Festival, which takes place for the sixth year on Saturday.

“I think everybody enjoys the impermanence of street food,” says Zigas. “There’s

something vibrant about being outside and eating surrounded by other people.”

In 2008, Zigas and his collaborators came up with the idea for the festival when they

were searching for a way to showcase the participants in La Cocina’s kitchen incubator

program.

“Not just one kind of entrepreneur makes San Francisco a great food city,” he says.

So, at the festival, “it’s always been the case that we have women who have never

cooked outside their homes cooking next to chefs with Michelin stars and food truck

vendors.”

In 2008, there were few food trucks in the city. Most served a short menu of tacos,

burritos and other Mexican American snacks.

There was a third sort, the trend surfer inspired by Kogi, who were seemingly aimless

and latched on to street food,” Edge says. “As (the movement) evolved, another

category emerged: the smart entrepreneur who saw a good business opportunity.”

One of these is Matt Cohen, the founder of Off the Grid. Four years ago, he brought

new trucks together with La Cocina vendors in the parking lot at Fort Mason, escaping

the city’s restrictions by setting up on federal property. Cohen, who had spent years

in Japan, envisioned a night market like the ones at festivals there or outside train

stations.

by: ANTONIA MOLLOY

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California Earthquakes: Skateboarders have turned roads cracked by tremors into ramps

Dealing with the aftermath of a powerful earthquake

in typical West Coast style.

As the clean-up began, following the magnitude-6.0

quake that struck the heart of the state’s wine country

early yesterday morning, people remained positive.

And in one Napa neighborhood, youngsters were

seen skateboarding on cracked sidewalks, using the

buckled concrete as ramps.“While it was bad, it wasn't

as bad as it could be and it was very manageable from

a regional perspective,” said Mark Ghilarducci, director

of the California Governor's Office of Emergency

Services. The Quake struck about six miles (10

kilometres) south of Napa and lasted 10 to 20 seconds

depending on proximity to the epicenter, according

to the US Geological Survey. Scores of people were

injured as the tremor knocked out power to thousands,

caused gas and water lines to rupture and sparked

fires - but no one is believed to have been killed.

Ghilarducci added that the fires were out and power

was starting to be restored. Aftershocks are expected

to continue for several weeks, though State Geologist

John Parrish said they would decrease in magnitude

and it was unlikely that there would be a large follow-up

earthquake.

But he warned people to be careful because buildings

that were damaged by the quake were now more

susceptible to collapse from aftershocks. Officials

are still assessing the damage in hopes of getting a

cost estimate they could submit for possible federal

government assistance. According to Post Online,

the US Geological Survey has said that very early

assessments suggest that the damage could reach up

to $1billion.

BY: Jonathan Kauffman

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NICKY DIAMONDCOMES HOME.

Nick Diamonds took his announcement to Instagram where he revealed he would be opening the store. It is said to be opening next month at Haight-Ashbury. Of course, in light of their progression to celebrate the line is releasing an exclusive tee and a collection of items.

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DIAMOND HITS SAN FRANCISCO’S HAIGHT- ASHBURY

1560 Haight StSan Francisco, CA 94117(415) 926-5043

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Nick “Diamond” Tershay grew up skating in San Francisco during the 90’s amidst the influential Embarcadero scene. Like many skaters at the time, he was heavily influenced by hip-hop and street culture. Collecting the latest sneakers was a major part of that and what started out as a hobby for Nick would ultimately turn into a career. He founded Diamond Supply Co. in 1998 and, due to the brand’s immediate popularity, got the opportunity to do some influential sneaker collaborations. This would eventually lead to his own shoe brand - Diamond Footwear, which will make its debut this fall. Drawing inspiration from skateboarding and sneaker culture, Diamond Footwear is a unique blend of function and fashion that both skaters and sneaker-heads can appreciate.Los Angeles skate royalty Nick Diamond gives DUB a glimpse of his past accomplishments. As a classic entrepreneur, Nick grew up as a street skater in San Francisco and now designs and runs Diamond Supply Co., a staple skate company he founded in 1998. Even though his skateboard bolt technology patent has been considered by NASA, it’s Diamond’s T-shirts that are seen in every form of sports and entertainment.

Nick Diamond’s grasp of Los Angeles lifestyle and culture is seen throughout his business, and his reach doesn’t stop at skateboarding and T-shirts anymore, expanding to sneakers, denim, wheels, trucks, BMX bikes and iPod stereo systems! After you read this, make sure to stop by his store on Fairfax Avenue in L.A. and add some Diamonds to your wardrobe. for more information look at http://www.complex.com

Top Ten Products to grab at Diamond Supply Co.

- YCSF TEE-White Sands Tee-Yacht Script 3/4 Sleeve Shirt-The Finest Pullover-Diamond Life Yacht Club Skateboard Deck-Supply Long Sleeve-Diamond Sky Crewneck Sweatshirt -Un-Polo Angel Pullover-Diamond USA Coaches Jacket-Brilliant Fold Beanie

Check out their website to find your gear: http://www.diamondsupplyco.com/

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GET TO KNOW RAD: What were you doing before you started Diamond Supply Co.?Nick: I was doing the same thing I was doing when I was 10 years old…skateboarding.

RAD: What made you go with hardware, when T-shirts, decks and wheels are usually the most commonly branded products? Nick: I started with hardware, “Skateboard Bolts,” because I came up with an innovative new bolt design that had a lot of potential. To make a long story short, the bolts never ended up working properly, but my T-shirt sales went through the roof. I eventually dropped the new invention idea and put out the same bolts other skateboard companies were making with a Diamond label on them.

RAD: When did your T-shirts really start to take off?Nick: Diamond T-shirts—from the very first T-shirt I put out—had always done exceptionally well. When they really started to take off and make some noise outside of the skateboard world is when we released our collaboration shoe with Nike SB, the Diamond “Tiffany” Dunk. RAD: The Diamond SB is one of the most recognized and celebrated, but “rare,” Nike Dunks. Can you give us any insight on its creation, and how it all came about?Nick: Diamond, since its inception in 1998, has had the worlds’ best skaters representing the brand. When Nike SB put together their skate team, everyone that they had on it was also on the Diamond

Skate team. In 2005, Nike approached Girl Skateboards Team Manager Sam Smyth to do a collaboration shoe with Girl. Diamond Supply Co. at the time was being distributed by Girl Skateboards in L.A., and I had an office there. Sam asked me to help him with some ideas for shoe colors, and I came up with the Tiffany Diamond Dunk colorway, and he designed one with a red and green colorway (similar to the colors Gucci uses). He sent both designs to Nike, and they decided to make both of the colors. My design became the Diamond Tiffany Dunk, and the other colorway that Sam designed ended up getting postponed till a later date. Word on the streets is that it may drop sometime this year.RAD: I heard you leaked the first images on your personal MySpace page. Is there any truth to that?Nick: Yes, I did, but had no idea it would cause such an uproar. When I got the final sample from Nike, I was happy with how it turned out, so I posted a picture up on MySpace of me holding the shoe for my friends to see. Within a couple of hours, the Internet went into a sneaker craze frenzy. Countless sneaker and streetwear websites around the world had the picture of me holding the shoe on their front page. Forums were jammed with talk of this new shoe, and the image I posted on MySpace was everywhere. I was told by a Nike employee that Nike had a marketing meeting in a huge auditorium and the backdrop of the stage was the picture of me holding the shoe. Crazy stuff.

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GET TO KNOW NICKY DIAMOND RAD: How do you consistently come up with strong designs?Nick: I design based on my own personal taste and steer clear of trends. After 10 years in the game, designing what I like is what has been successful.

RAD: Last time we spoke, you had just got your BMW 750 Li. Any new car purchases we need to know about?Nick: No new cars since I got the Bimmer, but I got a set of 22-inch rims and tires from Zenetti. I helped put together a skate team for Zenetti, as well as did a collaboration T-shirt design for them. In return, they hooked me up with some free wheels. The rims look nice.

RAD: I saw your Diamond Supply iPod dock stereo. Where do the collaborations end?Nick: The iPod dock is a collaboration with Logitech, which dropped in February exclusively at the Diamond Supply Co. Store in L.A. Collaborations are fun to do because you can design something for another brand, which can be cross-promoted to other markets. There is no end.

“They’d always be like “thanks”, but I’d never get anything for it. I was like I can do this shit on my own”

For More of the Interview visit:http://dubmagazine.com/lifestyle/tastemakers/204-nick-diamond?start=1

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Jeremy Richard is a new and up and coming artist who is bring his unique style into his music. He is

already popular in the underground indie scene. The boy beats his

drums like hes making art everyday. To see Jeremy in the bay he will be performing in August 30th at Slims.

For more information go to Jeremy’s website: Contemporariesmusic.

tumblr.com

MUSIC JEREMY

RICHARD

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Jeremy Richard.Twitter:

@TwitlessJeremy Tumblr:

Contemporariesmusic.tumblr.comInstagram:

JeremyRichardSoundcloud:

Comptemporaries/music

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Photos taken by: Jackie Ortega

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9 WAYS TO STAY CREATIVE.

Listen To Music

Clean Your Work Area

Read A Book

Take A WALK

socialize with others

Have A Drink

Relax

Watch TV

By Jackie Ortega

Sketch

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Visit Us It’s good for youAsian Art Museum200 Larkin StSan Francisco, CA 94102415.581.3500Museum hoursTues–Sun 10–5Thurs 10–9Monday Closed

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Key Street Clothing Co

fall 09.22.2014

STORE.KEYSTREET.CO