Rachel Happe - How a Community Approach Scales Your Impact
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INBOUND15 How a Community Approach Scales Your Impact Rachel Happe Principal & Co-Founder, The Community Roundtable @rhappe
Transcript of Rachel Happe - How a Community Approach Scales Your Impact
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How a Community Approach Scales Your Impact
Rachel HappePrincipal & Co-Founder, The Community Roundtable@rhappe
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You are here
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Stop always pushing toward the transaction Push toward trust & relationships
Focus on Relationships & Transactions Will Come
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(general blank slide)
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Control is for amateurs
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People crave:
Space Connection Challenge
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What’s Missing?
Credit: urDigitalIQ
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We are doing this…
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…but should put more emphasis on this.
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(general blank slide)
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Community Maturity Model
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Strategy – Define Shared Value & Behavior
Business Objectives
Member Objectives
Shared Purpose
Shared Value
State of Community Management, 2015
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Behavior Change
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Strategy: Example
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Leadership – let others lead
State of Community Management, 2015
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Example: Leadership
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Culture – how do you engage?
State of Community Management, 2015
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Example: Culture
#HugASuit
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Community Management – your approach
State of Community Management, 2015
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Example: Community Management
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What Is Your Super Power?
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Content & Programming – Triggers to Act
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Content & Programming: Example
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Policies & Governance – Map the Route
State of Community Management, 2015
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Example: Policy & Governance
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Tools – Pave the way
State of Community Management, 2015
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Example: Tools
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Metrics and Measurement – Assess Progress
State of Community Management, 2015
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Example: Metrics & Measurement
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People come for the content….
…but stay for the community
