Rachel - Hanbook Plans
6
Research phase - Corporate Expression Conclusion Research phase - System Research phase - Customer Impression Analysis Mission statement + breakdown Photos/sketches/samples of place Manifestation of themes Style continua 4Ps + 5Ws Map of Identity T ype [include?] Strategies + Reasons Proposed Outcome Competitors/peers/heroes Competetive map Nested Systems Network of Systems System map Interviews Observations Reviews Demographics Psychographics Day in the Life Brand Dimensions Overall Impressions Persona Brand Prism Swot Analysis VC03 // Handbook Checklist
Transcript of Rachel - Hanbook Plans
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Research phase - Corporate Expression
ConclusionResearch phase - System
Research phase - Customer Impression
Analysis
Mission statement + breakdown
Photos/sketches/samples of placeManifestation of themes
Style continua
4Ps + 5Ws
Map of Identity Type [include?]
Strategies + Reasons
Proposed OutcomeCompetitors/peers/heroes
Competetive map
Nested Systems
Network of Systems
System map
Interviews
Observations
Reviews
Demographics
Psychographics
Day in the Life
Brand Dimensions
Overall Impressions
Persona
Brand PrismSwot Analysis
VC03 // Handbook Checklist
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Table of Contents
Front Cover
Introduction [explains what the booklet is]
Infographic(?) mapping out all thestrategies on a single page[or 2-page spread]
VC03 // Handbook Outline
vvv [sectioned by phases?]
Research phase - Corporate Expression
Research phase - System
Mission statementPhotos/sketches/samples of place
Manifestation of themes
Style continua
4Ps + 5Ws
Map of Identity Type [include?]
Competitors/peers/heroes
Competetive map
Nested SystemsNetwork of Systems
System map
Conclusion
Back Cover Analysis
Strategies + Reasons
Proposed Outcome
PersonaBrand Prism
Swot Analysis
Research phase - Customer Impression
Interviews
Observations
Reviews
Demographics
Psychographics
Day in the Life
Brand Dimensions
Overall Impressions
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VC03 // Color Palette
Primary typeface colors Secondary neutral colors
Primary accent colors
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SAMPLE TEXTSample Textsample text
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Body text example.
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sample text
HEADERSUBHEADER
VC03 // Typefaces
Body text example. Body text example.
HEADERSUBHEADER
HEADERSUBHEADER
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VC03 // Image Options
Simple but detailed/stylized vector graphics (possibly photos as well?)
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VC03 // Printing Specs
Trim Size: 8in. x 9.5in.
Project Description: Plato’s Closet Solutions Handbook
Flat Size: 8in. x 19in.
Binding: perfect binding
Colors: CMYK digital print
Number of Pages: approx. 30 pages + cover
Paperstock: to be determined
Digital File Preparation:Layout Program: InDesignFull Bleeds on [insert page #s here]All images provided at 300dpi, linked
