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Transcript of rachana reddy accessories
God is in the details.
~ Ludwig M Rohe
RachanaRachana Reddy Accessories was born out of the creative passion of bringing forth avant-garde fashion acces-
sories, artful concepts and detailing to life.
A graduate of the Cordwainer’s - London College of Fashion, her travels & assignments in the fashion industry
have helped shape the distinctiveness of her designs. Conceptualized and designed by Rachana, the clutches are
handcrafted by skilled local artisans. With an emphasis on clean cuts, elegant motifs & fine detailing, Rachana’s
designs strive to blend tradition with contemporary luxury for the versatile woman of today. She draws inspi-
ration from her cultural roots, architecture, travel and indigenous art forms from around the world.
Since the launch of her debut collection at the Lakme India Fashion week, Summer/Resort 2010 in Mumbai,
Rachana’s work has received wide recognition for the unique designs and detail oriented craftsmanship.
Her work has been featured across the web and several major fashion and design Publications such as WGSN,
Wallpaper, Vogue, Grazia, Harpers Bazaar, Elle, Marie Claire and so on.
Rachana aspires to make truly inspired accessories that reflect the spirit of the contemporary woman, and
one-of-a-kind pieces that will live on like the jewels in a crown.
Padma, The Lotus Sutra collection
“As a lotus flower is born in water, grows in water and rises out
of water to stand above it unsoiled, so I, born in the world, raised in the world having
overcome the world, live unsoiled by the world”
~ Buddha (563-483 BC)
Krishna. The Lotus Sutra collection
Aesthetics
Distinguished by their clean cuts, graceful designs and rich materials, Rachana’s handcrafted wooden clutches
personify a quiet Indian elegance and timeless sophistication.
A seamless fusion of traditional elements and contemporary design, each piece is made with posterity in mind.
To further enhance the worth of each clutch, all of Rachana Reddy designs are produced in limited editions.
MaterialsThe synthesis of fine wood, silk and leather embodies an ageless charm and a precious jewel-like richness.
Our clutches are made using carefully sourced teak wood, pure Indian silks and highest grade leather.
Teak wood is known for its durability, strength, resistance to weather, insects, decay and hence holds its
form for many years to come. It also maintains its gleam due to its special oil content.
The organic beauty of wood is that which ensures that no two clutches are alike. Each piece is unique in
grain, texture, and color due to natural occurrences that make the wood what it is. The perfection of
woven silks and natural irregularities occurring in wood and leather harmonize in each clutch making it a
collectible and visually exquisite work of art.
Quilted Padma, The Lotus Sutra collection
Padma Reflection, The Lotus Sutra collection
Wing of Freedom, The Global Gypsy collection
The Artisanal TouchAt the Rachana Reddy studio, the handmade product is considered a true luxury and artisanal methods of
wood craft are at the very heart of the process. The precious skills of local artisans highlight the beautiful
organic nature of the wood and allow for the rich materials to be woven meticulously into each piece.
In an age where technology is capable of creating almost anything, the golden touch of the artisan’s hands
still wields the potential to produce beauty that can never be replicated.
The nature of wood and the handmade quality ensure that every clutch is unique and has a character of its
own. Each piece comes with a signature engraving on the back for authenticity.
Jali, The Lotus Sutra collection
Free Spirit, The Global Gypsy collection
Nature and SustainabilityWood is Mother Nature’s bountiful blessing to mankind, and one that provides enormously and ceaselessly
to support an entire planet. Nature being one of the primary inspirations behind Rachana’s clutches also
means sustainability both in process and output, is of the essence.
As far as possible, we strive to use locally sourced, reclaimable wood in a responsible manner.
Leaf, The Global Gypsy collection
“A nomad I will remain for life,
in love with distant and uncharted places.”
~ Isabelle Eberhardth
Quilted Crown, The Global Gypsy collection
Warrior, The Global Gypsy collection
Oyster, The Global Gypsy collection
Stores, India Delhi
White-The Store
31 Hauz Khas Village,
1st Floor
New Delhi-110016
Ph:011-46054817
Taj Khazana-Taj Palace Hotel,
2. S.P.Marg,
New Delhi -110021
Ph:011-6650-3626/3525
Mumbai
Bombay Electric
1 Reay House, Best Marg,
Colaba, Mumbai - 400 001
Ph: 022-2287 6276
Atosa
Aman Villa,
Anand Vihar Co-op Society,
20th Road,Khar
Mumbai - 400 052
Pune
Araliya
A6, Shahin Shah Complex,
Lane No. 6,
Koregaon Park,
Pune - 411001.
Ph:020-65007535
Chennai
Masala Chai Store
II Second Street,
Dr.Radhakrishnan Salai,
Mylapore, Chennai -04
Ph:044-42109990.
Goa
Taj Khazana -Taj Exotica
Calwaddo, Benaulim,
Salcettte,
Goa 403716
Ph-0832-6645871
Hyderabad
Taj Khazana-Taj Falaknuma Palace
Engine Bowli ,Falaknuma
Hyderabad -500053
Ph: 040-24380203
The Project
# 8-2-293/82/A/237
Vamshi Ram Uptown jubilee,
Road No-36, Jubilee Hills,
Hyderabad-500033
Ph: 040-2355 8280
Rays of God, The Global Gypsy collection
Stores, International London
Paul Smith Marylebone High Street
38 Marylebone High Street
Marylebone
W1U 4QF
Ph:+44 (0) 207 935 5384
Paul Smith Sloane Avenue
84-86 Sloane Avenue
South Kensington
SW3 3DZ
Ph:+44 (0) 207 589 9139
Paris
Paul Smith Tourrette
70 Rue De Grenelle
75007
Ph:+ 33 1 42 22 66 27
Brocade, The Lotus Sutra collection
Tattoo, The Global Gypsy collection (above)Purdah, The Lotus Sutra collection (right)
Stripy, The Lotus Sutra collection
www.rachanareddy.com