Racebending: Social Media, Activism and Star Trek
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Transcript of Racebending: Social Media, Activism and Star Trek
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racebending.com
RACEBENDING.COM
on Social Media, Activism, and Star Trek
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our mission statement
Through organized boycott, education, and
communication with Hollywood representatives, we
encourage studios to create television and film that reflect the true richness of the American people.
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Overview
• Racebending.com: Impact of Media
• Using Social Media in Community Organizing
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racebending.comracebending.com
What started all this?
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avatar: the last airbender
racebending.com
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children and the media
• meaningful conversations with parents (weekly):
38.5 minutes
• average time spent watching TV (weekly):
1,680 minutes
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children and the media
• prefer watching TV over being with dad (age 4-6):
54%• average time spent in school (per year):
900 hours• average time watching TV (per year):
1500 hours
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do children see race?
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a look at blackface
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what is yellowface?
1. The application of prostheses and/or paint to simulate a crude idea of what “Asians” look like
2. Non-Asian bodies controlling what it means to be Asian on screen and stage [also: whitewashing]
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yellowface: dr. lao
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yellowface: kung fu
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yellowface: rob schneider
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Awareness Test
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Representations in Media
• What are some positive examples you’ve observed of your identity in media? (race, gender, sexuality, etc.)
• What are some negative examples?
• What sort of portrayal have you never seen but would love to see on screen?
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Sometimes Aliens are Brown
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Other Campaigns
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Representations in Media
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Film Leads by the Big Six, 2000-2009
White males, 65.3%
White females,
21.1%
Black males,8.2%
White males
White females
Black males
Black females
Asian males
Asian females
Latino males
Latina females
Native American males
Hawaiian females
Persian males
Multiracial females
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Using Social Mediain Community Organizing
Translating online connections tooffline action
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Questions to Answer
• Why is social media important?• How can social media be used to:
o raise awareness?o foster dialogue about issues?o organize movements?
• How can you use social media?
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What is Social Media?
• Creation and exchange of user-generated content
• Interactive, wide-reaching dialogue• Decentralized, fluid, and immediate
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Examples of Social Media Uses
The basics:
• Sharing• Responding• Collaborating
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Importance of Social Media
Why is social media important?
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Pitfalls of Social Media
• Slacktivism – people with a false impression of activism
– Examples: Iran election on Twitter,
– Online does not translate offline
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Successes of Social Media
What are some examples of successful social media campaigns?
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Donald for Spider-Man
• Twitter campaign by actor Donald Glover.
• Far-reaching impact: Stan Lee gave his approval.
• Failed to get Donald Glover an audition.
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Donald for Spider-Man
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And of course...
Racebending.com!
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How we used Social Media
• Forming a community
o Creating a communal hub• Raising awareness
o Creating a informational hubo .. then sharing it
• Building connectionso Fostering dialogueo Networking
• Organizing a communityo Leveraging membership for mini-campaignso Taking the energy offline
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Birth on LiveJournal
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Inventing the term “Racebending”
• Intersection of race and pop culture
• Unique case where fandom became involved in a socially charged issue
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Formation of Racebending.com
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Awareness: Grassroots Education
• Began at media conventions, informally.
• Presented at college campuses.
• Began holding formal panels at media conventions.
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The Benefits of Fandom
• Reaches people who normally would not become involved in political issues
• Results in a very diverse membership base
• Teaching opportunity for people who are completely unfamiliar with ethnic studies
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Challenges of Fandom
• Entrenched individuals who resist all criticism of their passion
• Supporters often lack a deep understanding of the issues
• Easy to dismiss media as irrelevant
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• Being critical is part of being a fan.
• Thinking deeply about media is fun.
• Even pop culture meant to be mindless can have a social impact.
Fostering Dialogue with Fans
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Leveraging the Membership
• Coordinated followers on Twitter, Facebook, and Livejournal.
• Direct and indirect contact with news organizations got attention.
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Attracting the Press
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What Worked For Us
• Always keep the main message in mind.
• Have a list of talking points, backed by one or two hard-hitting numbers.
• Use transition phrases to avoid sound bytes that damage your message.
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Online to Offline Action
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Live Social Media at Events
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Social Media as an Organizer
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Connecting people
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