R solutions Deck

merchandising • promotions • marketing

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Local Store MarketingPromotions &

IncentivesMerchandising Local Store MarketingPromotions &

IncentivesMerchandisingLocal Store Marketing

Promotions &IncentivesMerchandising

© 2009 R solutions, LLC. All rights reserved. | Terms of Use | Privacy Policy

Connecting our customers with their customers.


IncentivesMerchandising













© 2009 R solutions, LLC. All rights reserved. | Terms of Use | Privacy Policy© 2009 R solutions, LLC. All rights reserved. | Terms of Use | Privacy Policy

Our focus is you.

R solutions specializes in merchandising, sales promotions, incentives and local store marketing for the mass merchant, grocery, specialty retail, home center and wholesale distribution channels. With your goals guiding our concept and strategy development, we will create and execute customized programs designed to drive store traffic, increase product turns or create customer incentives.

Our value is in our experience.

As a leader in category management, we have developed a solid understanding of the dynamics governing the manufacturer-retailer-consumer relationship and the trends affecting product selection and purchase. Our clients benefit from the experience our specialized and highly knowledgeable marketing team, driven to turn objectives into realities.

Our promise is a solution.

From brand support to point-of-sale materials, you can expect quality work performed by an experienced staff with measurable results…all within a comfortable budget. That’s R solutions.




IncentivesMerchandisingLocal Store Marketing

Promotions &IncentivesMerchandising




Creating impact, educating consumers and maximizing shelf turns at point-of-sale.

Maintaining relationships, encouraging purchases, and stimulating demand.

Connecting with the community, driving local traffic and empowering

your sales network.

Click to find out more! Click to find out more! Click to find out more!









CASE STUDIES


Your goal is to create impact and maximize turns at shelf level. Packaging design, color choice, pricing, discounting, in-store location, planograms and retail promotions are all part of this on- and off-shelf experience.

On many levels, success is a blend of art and science. Because we have a keen eye for detail and considerable experience working within the Visual Merchandising Standards of most major retailers, we will help you avoid costly mistakes by developing a creative and efficient way to present your products to the consumer.

We don’t just make attractive packaging. We strive to educate the consumer, reinforce brand positioning and trigger buying decisions.

View examples of some of R (unique) solutions!

Merchandsing









CASE STUDIES


Client: Smith Dairy®

Project: Smith Dairy - Regional Retailer Promotion

Objective: Increase sales of Meijer gallons of milk during key baking month of December

Execution: R solutions helped Smith Dairy sell 150,000 extra gallons of milk at Meijer stores during December, a key baking month. Through a partnership fostered by R solutions, Betty Crocker provided 150,000 packets of blueberry muffin mix in exchange for exposure in the baking aisle. Consumers received one packet for free when they purchased two gallons of Meijer Milk.

This promotion was also supported in the dairy aisle with headers and wobblers on the milk bossies.

Smith DairyMeijer Account Specifi c Promotion

PROMO ENDED

12/14/03 WITH

PROMISING RESULTS

Wobbler

Header

In-Store


PROMO ENDED12/14/03 WITH

PROMISING RESULTS

Wobbler

Header

In-Store


PROMO ENDED

12/14/03 WITH

PROMISING RESULTS

Wobbler

Header

In-Store









CASE STUDIES


Client: Leading Fence Manufacturer

Project: Lowe’s® Planogram Overhaul

Objective: Educate consumers and store associates about deck and porch railings

Execution: R solutions performed a complete planogram overhaul, making the bay more shoppable and adding informational materials that educate consumers and store associates, thereby facilitating sales. An in-bay beam flip book, “How-To” tear pads and additional product support achieved the client’s objective while conforming to all Lowe’s Multi Lingual Visual Merchandising standards.

Creating shoppability within the planogram, which not only helps with inventory turns but also creates a destination experience in-bay, results in comp store top line growth and success at retail.









CASE STUDIES


Client: Royal Appliance

Project: Dirt Devil® Broom Vac® Display for Costco

Objective: Work within Costco’s merchandising guidelines to create an engaging and persuasive store display to introduce the NEW Broom Vac® from Dirt Devil®.

Execution: R solutions developed a fully functional in-store display, which conveyed the features and benefits of the NEW Broom Vac® product. The display was developed, produced and fulfilled within the budget parameters established by Royal Appliance. Response from the retailer and consumers was extremely favorable.








About Us | What We Do | Our Clients | Talk to Us | HomeAbout Us | What we do | Our Clients | Talk to Us

CASE STUDIES


Client: Oatey® SCS

Project: Merchandising within Lowe’s Multilingual Visual Standards

Objective: Bring together drains and toilet flange POG in Rough Plumbing aisle at Lowe’s

Execution: With “Do-It-Yourself” and “Do-It For-Me” consumers shopping the big boxes at locations like Lowe’s, R solutions recognized that Oatey’s retail presentation needed to effectively speak to the average retail consumer instead of to plumbing contractors, as had been the previous target audience.

With that in mind, R solutions developed, within the Lowe’s Multi Lingual Visual Standard, merchandising and packaging that doubled Oatey’s product turns in the rough plumbing aisle. Clear communication on the packaging facilitated aisle navigation and product selection which, in turn, drove sales. Not only do these Point-of-Purchase materials aid the end user in product selection, they help retail associates understand the products selling within their category.

General Purpose Adjustable DrainWith Brass Grate

• Primer Tap with knockout designed into base• Barrel length allows for up to 1-3/4” height

adjustment• Available in ABS

Cleanout Plug

• Made of brass for heavy duty applications• Available with raised head and recessed

head

General Purpose Adjustable DrainWith Brass cover

• Primer Tap with knockout designed into base• Barrel length allows for up to 1-3/4” height

adjustment• Available in ABS

Stainless Steel Cleanout Cover Plate

• Designed to conceal cleanout plug access hole

• 22 gauge stainless steel with nickel-plated screw

LOWE’S NUMBER 253169






Choosing The Proper General Purpose Drain

Don’t see what you need? See a Lowe’s associate or call:1-800-321-9532

GENERAL PURPOSE DRAINS

Desagües de uso general

• Con filtro enroscable de acero inoxidable• Acero inoxidable de gran calibre• El tubo de drenaje se suelda con solvente• Available in ABS

Desagüe de uso general deinstalación a presión

• Se puede instalar a presión o soldar con solvente dentro del tubo

• El tubo se puede cortar a ras del piso• Available in ABS

Desagüe con trampa integral

• con dispositivo de retención del agua estancada• Viene con tubo de drenaje interno de 1 ½

pulgadas• El tubo para drenaje se suelda con solvente• Available in ABS

Desagüe de uso general con trampa

• El pozo incorporado sirve como trampa• El tubo para drenaje se suelda con solvente• Available in ABS

DESAGÜES DE USO GENERAL









Oatey









CASE STUDIES


Client: Oatey® SCS

Project: In-Bay Flip Book, Tear Pad and Promotional Display

Objective: Simplify shopping experience for the consumer through education

Execution: To educate the consumer and sales associate at Lowe’s, R solutions produced a “How-to” tear pad and in-bay flip book, making aisle navigation a snap for the consumer. Because of the simplified product selection process, sales within the 4-foot POG increased top line by 13% on a comp store basis and overall sales increased by 9%.

The addition of an off-shelf promotional side stack display increased irrigation cement inventory by 8% but turned the inventory within two weeks. This led to a 30% sales increase.

Combining tactics of consumer education and promotional displays create vast opportunities for increased inventory turns and sales.









CASE STUDIES


Client: HydroTM Industries

Project: Costco Pallet Merchandising

Objective: Work within Costco’s merchandising/structural packaging guidelines to create an engaging and persuasive store display

Execution: R solutions was given the task of demonstrating to consumers why the comparatively high cost of the Hydro No-Crank Hose Reel was worth the additional investment.

An engaging pallet display, which conveyed that the hose reel was activated by water and not hand, helped turn a 40 store test into a chain-wide stock item. The powered motion displays attached to each pallet helped test stores sell out of product during the promotional time period, leading to a chain-wide order.









CASE STUDIES


Promotions & Incentives

With thousands of products competing for limited shelf space

at retail and limited budgets in wholesale channels, promotional

efforts help you maintain relationships and encourage purchases

by your target audience. Capitalizing on promotional partnerships,

sweepstakes, incentive programs and special offers, R solutions

will develop creative ways for you to stimulate demand.









CASE STUDIES


Client: TCP Lighting

Project: Winner’s Circle Rewards Program

Objective: Develop incentives for distributors to stock and recommend a full spectrum of TCP lighting products

Execution: R solutions created an annual incentive program through which distributors accumulate points for every dollar of TCP merchandise sold to the contractor network. Accumulated points were exchanged for prizes, including incentive travel, branded merchandise and electronics. This incentive program contributed to a 23.5% comp sales increase to participating distributors. R solutions developed a full turnkey program and managed all aspects including website design and development, sales tracking, prize fulfillment, CRM functions and result tracking.









CASE STUDIES


Client: Smith Dairy®

Project: Disney Cross Promotion

Objective: Drive ice cream sales at grocery during back-to-school timeframe

Execution: R solutions brought the national brand of Disney to Smith Dairy in a partnership promotion that boosted ½ gallon sales by 225,000 within the promotional time frame. Consumers who purchased two ½ gallons and a video received $5 back by mail, which allowed Smith Dairy to build a valuable database of 35,000 active consumers.

The promotion was supported by FSI coupons, in store freezer statics, local radio, on freezer rebate pads, belly bands on milk products and an ad slick CD for local retailers.









CASE STUDIES


Client: Degussa® Construction Chemicals

Project: Sonneborn® 100 Year Anniversary Contractor Rewards Program

Objective: Develop a loyalty/incentive program encouraging commercial concrete contractors to purchase select Sonneborn® products

Execution: In celebration of Sonneborn’s 100th Anniversary, R solutions created a turnkey 12-month incentive program through which contractors accumulated reward points for select Sonneborn® products purchased from participating distributor locations. Accumulated points were exchanged for prizes, including incentive travel, branded merchandise and electronics. As an added bonus, registered contractors earned sweepstakes entries for a brand new Hummer® H2! This program contributed to a sales increase of over $1.3 million on the featured products. R solutions managing all aspects including design and development, GM partnership coordination, sweepstakes management and prize fulfillment.

Rewards For You!100 Year Anniversary Rewards Program

HUMMER and the vehicle’s grille design are registered trademarks of General Motors Corporation. No purchase necessary. Prize MSRP:$49,190.00. Promotion open for only licensed commercial contractors. Void where prohibited. See official rules for details. GMC/Hummer is not affiliated with this promotion. Sweepstakes ends February 19, 2004

*For details and our gift catalog www.chemrex.com / 800-433-9517

Win the Grand Prize Hummer® !

Here's Howto Win Win a Hummer® Entry Form

and Rewards Program Registration

NAMETITLE

COMPANY

ADDRESS

CITYSTATE ZIP

WORK PHONEHOME PHONE

E-MAIL

Please check the appropriate box:

I am a:Licensed Commercial Contractor

Licensed Architect

Licensed Engineer

Licensed Specification Consultant

Please complete all information

and fax to 216-591-9687 or mail to:

Win a Hummer® Sweepstakes

P.O. Box 221002

Cleveland, Ohio 44122

Make This Hummer®

Yours!

In Celebration of our 100th Year Anniversary

complete the required information at right

and receive an entry to WIN the Hummer®

PLUS.... You are automatically registered

into our Rewards Program!

Purchase the following products and earn

additional sweepstakes entries and points

that can be redeemed for exciting rewards:

Sonolastic® NP 1

Sonolastic® NP 2

Sonolastic® SL 1

Sonolastic® SL 2

Sonolastic® 150

Sonolastic® TX 1

Sonoshield® HLM 5000

Sonocrete® Cure & Seal 25LV

Sonocrete® Lapidolith

Sonocrete® Gel Patch

Sonocrete® Sonoflow

Sonopatch® 100

The more you buy... the more chances

you have to own the Hummer®!

HUMMER and the vehicle’s grille design are registered trademarks of General Motors Corporation.

No purchase necessary. Prize MSRP:$49,190.00. Promotion open for only licensed commercial contractors.

Void where prohibited. See official rules for details. GMC/Hummer is not affiliated with this promotion.

Sweepstakes ends February 19, 2004

See complete sweepstakes rules on the back side.

BUY �

� GET

100 Year AnniversaryRewards Program

GrandPrize is a

Hummer®!

100yr Reward Booklet final 7/16/03 5:04 PM Page 1









CASE STUDIES


Client: GroundScape™

Project: Direct Marketing/Lead Qualification Program

Objective: Create a Database of Qualified Sales Leads for GroundScape Sales Staff

Execution: R solutions compiled a database comprised of potential commercial users of recycled rubber surfacing products. A direct mail postcard was sent to each contact and was followed up with a telemarketing call to further qualify the contact and to schedule visits by GroundScape representatives. Although positive responses of sales appointments or purchases of 2%-5% are considered successful in direct mail campaigns, following up with the phone call pushed our positive response rate past 23%! This allowed GroundScape’s sales staff to efficiently move through the database to close only highly qualified prospects.









CASE STUDIES


Client: Eat’n Park®

Project: Taste America and Win!

Objective: Promote the Limited Time Only Summer Menu at all Eat’n Park Restaurants

Execution: R solutions secured partnerships with Southwest Airlines, Busch Gardens, Hollywood Video and Budget Rental to offer consumers a chance to win great prizes. Each consumer was provided with the promotional summer menu and a sweepstakes scratch card, every one of which was a winner of a prize. The program resulted in a 25% increase in sales of Summer Menu Items over the previous year.

Hershey’®s Kissables® SundaeA layer of hot fudge and Hershey’®s Kissables®

Candies, a scoop of premium vanilla ice cream,

more hot fudge and Hershey’®s Kissables® Candies,

another scoop of ice cream, and a final layer of hot

fudge and Hershey’®s Kissables® Candies.

Topped with a peak of whipped cream

and a few more Kissables®. 3.49 xoxo

Grand Prize (5)

Trip for 4 to Busch Gardens®

Tampa, Florida

First Prize (10)

4 roundtrip tickets anywhere

Southwest Airlines® flies

Second Prize (4)

Free 1-week minivan

rental from Budget®

America’s Favorite

Family RestaurantSM

SCRATCH & WIN CARDThird Prize (20)

4-pack of tickets

for free admission

to HersheyPark®

Fourth Prize

1 free movie rental

from Hollywood Video®

www.eatnpark.com

EVERY CARD IS A WINNER!

TASTES of AMERICATASTES of AMERICA

SCRATCH & WIN CARDSCRATCH & WIN CARD

Taste America and Win!See details on back page.

8224_TasteofAmer_SpecCard_

FA.qxd 6/4/07 12:45 PM

Page 1









CASE STUDIES


Client: Tempur-Pedic®

Project: Experience It and Win Promotion

Objective: Drive consumers to Tempur-Pedic distributor showrooms for a product trial and create a database of leads for future eMarketing Initiatives

Execution: Consumers received a scratch card when they visited a dealer showroom to try any Tempr-Pedic mattress. The scratch card provided a sweepstakes code which the consumer then entered online for a chance to win a cash prize or free Tempur-Pedic product. Over $100,000 in prizes was available in this national promotion, which resulted in a database of over 41,000 unique visitors to the promotional website.

© 2008 Tempur-Pedic Management, Inc., All Rights Reserved.

$100,000 IN TOTAL PRIZES!

1-800-000-0000www.TEmPuRPEdIc.cOm/ExPERIENcE

No purchase necessary. Game begins 2/5/09 and ends 3/8/09. Game Pieces available while supplies last. For a free Game Piece, send a self-addressed, stamped #10 envelope to: Tempur-Pedic Experience It and Win Game, P.O. Box 221002, Cleveland, Ohio 44122. Vermont and Washington residents may omit return postage. Requests for free Game Piece must be received by 3/13/09. Limit one request per outer mailing envelope. Game is open to residents of the United States who are 18 years of age or older. Visit a participating retailer or www.ExperienceItAndWin.com for complete official rules.© 2009 Tempur-Pedic Management, Inc., All Rights Reserved.

Call or Click for more informationor to find a retailer near you.

ExPERIENcE IT

Win! Win! G R A N D P R I Z E

$10,000&you could

HuRRy! GAmE PIEcEs ARE lImItED!

If you’ve been waiting for the absolute BEST time to try a life-changing Tempur-Pedic® Swedish Sleep System,® THIS IS IT! Visit a participating retail store today and get your game piece for a chance to win $10,000 or one of hundreds of other prizes just for trying a Tempur-Pedic mattress.









• 90-120DaysDating!

• FreightPrepaid!

• GreatShow-onlySpecials!

Spring Market Only Promotion!

Purchaseselected

Minwax®&Thompson’s®WaterSeal®

AssortmentsandgetaFREEpairof

CustomFittedMauiJim®sunglasses!

Up to $150 in Check Rebates! Up to $150 in Check Rebates!

Plus....FREE CustomFitted

MauiJimSunglasses

All orders will ship freight prepaid with net 90-120 days dating ONLY.

CheckoutthedealsatBooths2429and2328.CheckoutthedealsatBooths2429and2328.CheckoutthedealsatBooths2429and2328.

You won’t believe your eyes.You won’t believe your eyes.

®

CASE STUDIES


Client: The Sherwin-Williams Co.®

Project: ACE® Co-Op Dealer Market Promotion

Objective: Create excitement and drive dealer purchases

Execution: R solutions developed and executed a turn-key partnership promotion with Maui-Jim® Sunglasses, encouraging ACE dealers to purchase selected Minwax® & Thompson’s® WaterSeal® product assortments. A professional Maui-Jim® fitting station was set up directly in the tradeshow booth, which included displays, mirrors, posters, banners and literature to build excitement for a truly memorable experience. This dealer incentive program resulted in a 172% increase in product assortments being purchased during the 3-day show period.









Here’s a beautiful new opportunity to introduce Moen’s new Camerist TM faucetline…and add some extra profitability to your store at the same time!Buy any 9, at least 3 Stainless...........................Get an additional 1 FREE!*

Buy any 18, at least 6 Stainless.......................Get an additional 2 FREE!*

Buy any 24, at least 9 Stainless.......................Get an additional 4 FREE!*

Buy any 30 or more, at least 9 Stainless...Get an additional 5 FREE!*CAMERISTTM FAUCETS ELIGIBLE FOR THIS PROMOTION:ITEM# DESCRIPTION7825 Single Handle (Chrome)7825SL Single Handle (LifeShine Stainless)7840 Single Handle with side spray (Chrome)7840SL Single Handle with side spray (LifeShine Stainless)7835 Single Handle with side spray in deck (Chrome)7835SL Single Handle with side spray in deck (LifeShine Stainless)

CAMERIST.TM

Initial Buy-In Period: 4/15/05 – 6/15/05 • Promotion Period: 5/1/05 – 12/31/05See back for faucet ordering information • **One Initial Buy-In Offer and display per store.

CAMERIST.TM

• Transitional StyleComplements Any Décor

• Single Hole or Deck PlateInstallation

• Matching CameristTM BarFaucet Available

• Available in Chrome &Stainless

CA

ME

RIS

T.TM

When the buying’s done, the party begins!You’re already in the running for Moen/Winnelson’sCameristTM Sales Celebration! All Winnelson locations ineach region are eligible for these extra rewards based ontotal purchases of CameristTM faucets during this promotion.Your location will only compete with other teams in yourown region.

1st Place(one per region):A Catered Eventfor the entire winning company, with food, beveragesand gifts for all!

Order nowand get this

FREE CameristTM

Countertop

Display!**

Profitability has a new name this year:

See Back for More Details.See Attached Sheet for Team Breakdown.

Purchased faucets will be shipped beginning 5/01/05.

2nd through 5th Place (four per region):Your choice of these great rewards: Rio Canoe Outfit,Canon Digital Camera or Sony Home Theater Box6th through 10th Place (five per region):Your choice of these great rewards: Weber Baby Grill,Sony DVD/VCR or Scotty Cameron Putter

*Free faucets will be equal to the lowest-priced faucetordered. Free faucets will be shipped the week of 7/15/05as a separate shipment.

INITIAL BUY-IN OPPORTUNITY...

DISPLAY DIMENSIONS:14 1/8”w x 34”h x 19”d

CASE STUDIES


Client: Moen®

Project: Camerist™ Introduction

Objective: Create awareness and drive wholesale orders for a new premium faucet line

Execution: R solutions developed and produced a unique counter top display to introduce Moen’s new Camerist™ faucet line to contractors purchasing through Winnelson wholesalers. This cost effective display held 6 product packages and showcased an actual sample faucet below the informational header. R solutions also executed an initial dealer “buy-in promotion” where dealers could receive up to 5 faucets and the display FREE based on their opening order purchase. R solutions implemented a dealer sweepstakes overlay to maximize purchases of the product.









CASE STUDIES


Client: Moen®

Project: Match 3 & WIN Contractor Incentive Program

Objective: Develop a loyalty/incentive program to encourage plumbing contractors to buy Moen® products

Execution: When contractors purchased at least $25.00 in qualifying MOEN® products from participating Ferguson® counter locations, they automatically received a FREE game piece. If they matched 3 of the same family of products, they won the prize associated with that prize level. This incentive program contributed to over a 14.8% comp sales increase at participating Ferguson locations. R solutions developed a full turnkey program and managed all aspects including promotion design and development, sales tracking and prize fulfillment.

Purchase at least $25 in qualifying MOEN® products from participating Ferguson Counter locations and receive a FREE game piece*. Just peel back the front of the game piece, match 3 MOEN® or ShowHouse® qualifying products and you WIN!*Maximun 5 (five) game pieces per visit.

Moen Kitchen

3Match & WinOfficial Game Piece

3Match & Win3Match & Win

How The Program Works:Purchase at least $25 in qualifying Moen® products from participating Ferguson® Counter locations, and

you will receive a FREE game piece*. Just peel back the front of the game piece and place the sticker

over the corresponding game piece on your game board... match all 3 of a product in a specific

collection and win one of the two products featured! *Maximun 5 (five) game pieces per visit.

Order FormName:____________________________________________________________________________________

Address:__________________________________________________________________________________

City:__________________________________________________ State:__________ Zip: ________________

Phone:_________________________Today’s Date:__________ Email:________________________________

Here’s How To Get Your Reward!Please complete this information order form and indicate by placing a check next to the item that you are redeeming.

Submit this form along with your game board as your proof

of purchase. Remember, you must match all 3 products in a specific

collection to win one of the two prizes. Please allow 4-6 weeks for receipt of your prize(s). We reserve the right to substitute item(s) of equal or greater value; and to cancel this

program at any time

Please Mail This Entire Completed Form and Game Board To:Moen® “Match 3 & Win”P.O. Box 221002Cleveland, Ohio 44122

ShowHouse Kitchen Sony Digital SLR CameraOR Sony LCD TV

Moen KitchenWeber Grill

OR Porter Cable Nail Gun

FelicityMaui Jim Sunglasses

OR AT&T Phone System

BambooString Trimmer

OR Sony DVD Player

IconTent

OR IPOD Docking Station

KingsleySmokey Joe Grill

OR Fishing Kit

VestigeSports Bag

OR Crank Radio/Flashlight

MonticelloBlack & Decker Stud Sensor

OR Buck Knife

EvaJohnson Level w/ Rule

OR T-Shirt

BranfordKross Multi Tool

OR Igloo Cooler

3Match 3 game pieces and you WIN!

Plus hundreds of great instant WIN prizes.

Purchase at least $25 in qualifying MOEN® products from participating

Ferguson Counter locations and receive a FREE game piece* for your chance to WIN.

Ask for details!

Match & Win*Maximum 5 (five) game pieces per visit.









CASE STUDIES


Client: Gorilla GlueTM

Project: Sweepstakes – with product overlay directed to co-op dealer

Objective: Build loyalty to the Gorilla Brand from existing sales network

Execution: R solutions was given the task of increasing sales of Gorilla Glue during off peak months with a Sweepstakes and product overlay directed at the Co-Op channel. R solutions secured Suzuki as a partner in exchange for in-store exposure and supported the program with counter cards, corrugated displays and tear pads.

Gorilla Glue sold 3000 displays during the promotional time period with a significant sales increase for Co-op distributors.









CASE STUDIES


Client: TCP/n:vision Lighting

Project: Change a Light Pledge

Objective: Provide incentives for consumers to participate in the annual Energy Star Change a Light, Change the World program

Execution: R solutions secured partnerships with Ford Motor Company®, Lithonia Lighting®, GE, Hunter Fan Company, Maytag®, and Filtrete™ to implement an in-store sweepstakes at The Home Depot stores nationwide. Consumers took a pledge to replace an incandescent light bulb with an energy efficient compact fluorescent light and then were entered into a sweepstakes to win a Ford Escape Hybrid. The promotion received over 60,000 sweepstakes entries and helped The Home Depot earn the Energy Star Partner of the Year designation.

PExxxx-xx

The Home Depot - IMS - xxx - 7" x 18" (1:1) PMS 165 + 4C

Up: 11/2/06 Dn: 11/29/06

TAKE THE ENERGY STAR

CHANGE ALIGHT PLEDGEat www.homedepot.com/energy

AUTOMATICALLY GET ENTERED TO WIN A 2 YEAR LEASE ON A

2007 FORD ESCAPE HYBRIDOR OTHER GREAT PRIZES

PARTNER OF THE YEAR

PE10157-02.CAL.2. .qxd 10/11/06 3:19 PM Page 1

PExxxx-xx

The Home Depot - IMS - xxx - 7" x 18" (1:1) PMS 165 + 4C

Up: 11/2/06 Dn: 11/29/06

TAKE THE ENERGY STAR

CHANGE ALIGHT PLEDGEat www.homedepot.com/energy

AUTOMATICALLY GET ENTERED TO WIN A 2 YEAR LEASE ON A

2007 FORD ESCAPE HYBRIDOR OTHER GREAT PRIZES

PARTNER OF THE YEAR

PE10157-02.CAL.2. .qxd 10/11/06 3:19 PM Page 1









CASE STUDIES


Client: Baskin-Robbins® and PepsiCo

Project: Chill Out Bingo!

Objective: Provide Baskin-Robbins crew members an

incentive to promote Aquafina bottled water to consumers

Execution: R solutions created a program in which crew

members filled in spaces on Bingo cards for every sale of

Aquafina or highlighted Baskin-Robbins product. Those who

turned in the most cards were rewarded with prizes. As a

result, comp sales of Aquafina products rose by 37% during

the first month of this promotion!

Play your Cards right and win a

Pepsi Mountain Bike!

July 1-31, 2008Sell Oreo layered sundaes Waffle cones/bowls Two-scoop sundaes 20-oz. bottles of Aquafina

Fill in your personal “Chill Out Bingo” card for every qualifying sale of ice cream or Aquafina (print and keep a duplicate receipt as required proof of sale)

When your card is full, give it to your store manager and start a new one - the more you complete, the better your chances are of winning! The crew members of the store in each region that turns in the most completed Chill Out Bingo cards with accompanying receipts will receive Pepsi t-shirts. The Crew Member with the most completed Chill Out Bingo cards in that winning store wins a Pepsi Mountain Bike!

1

2

3

How to play

Chill Out BINGO!BINGO!

For every qualifying ice cream or Aquafina sale, print out a duplicate receipt and staple

to your Bingo card.1

Cross off one ice cream square or one bottled water square. Be sure to date each square with the

date you sold the product.

2

When all of the squares have been crossed off, your

Bingo card is complete.3

Give completed card to manager or franchisee to mail

in when promotion is over.4

Promotion runs July 1-31, 2008. A BINGO card will only be considered complete is all information at the top is filled out, all squares have been crossed off, all squares have been dated and all receipts have been attached to the card. All submissions and claimed sales subject to verification. © 2008 BR IP Holder LLC. All rights reserved. OREO is a registered trademark of Kraft Foods Holdings, Inc.

Pepsi_Poster.2.indd 1

4/16/08 2:44:34 AM









CASE STUDIES


Mass media is a great way to build brand awareness at retail. But how do you drive customers to individual stores? Local Store Marketing! Local Store Marketing (LSM) targets consumers who live and work in a 3-5 mile radius around each retail location. By working directly with franchisees, store managers and field personnel, R solutions develops the most successful strategies to drive individual store traffic.

Because each retailer requires a different mix of community outreach, local partnerships, special offers and store events, R solutions becomes actively involved in each target market to identify opportunities and we will work directly with the stores to accomplish their sales goals.

View examples of some of R (targeted) solutions!

Local Store Marketing









CASE STUDIES


Client: Baskin-Robbins®

Project: Local Store Marketing Resource CD

Objective: Create a resource enabling stores to effectively market themselves to their local trade area while maintaining/reinforcing the brand

Execution: R solutions designed and developed a complete marketing program that was distributed to all Baskin-Robbins chain stores. The program contained hundreds of customizable marketing materials, including coupons, community outreach programs, signage, brand standards and a full image library. Stores could personalize the materials by dropping in their individual locations, offers, expiration dates and featured products. Additionally, most materials were created in bilingual (English/Spanish) versions. The program materials were updated annually and re-distributed.









CASE STUDIES


Client: Dunkin’ Donuts®

Project: Hash Browns Test Market

Objective: Drive traffic to Dunkin’ Donuts locations during the Test Market of new Hash Browns menu item

Execution: R solutions dispatched teams of Brand Ambassadors to strategic locations within the test market. These Brand Ambassadors visited commercial centers, hospitals, office parks, a college and residential areas where they distributed almost 10,000 coupons and door hangers in two days. Ambassadors also collected anecdotal feedback regarding the new product and reported consumer responses. This test market proved that Hash Browns could be a successful menu item and drove enough product trial for Dunkin’ Donuts to properly evaluate consumer response to the new product. Hash Browns are now available in all Dunkin’ Donut stores.









GRAND OPENINGIN THE SHOPS AT DON MILLS

LENSCRAFTERS

CASE STUDIES


Client: LensCrafters®

Project: Grand Opening Program

Objective: Promote the Grand Opening of new LensCrafters stores in their local trade area

Execution: Successful Grand Openings are essential in establishing a new store location and creating opportunities for long-term success. R solutions supports LensCrafters by administering a turnkey program which is implemented directly with each store’s Optical Manager. The program includes local print, radio, POP, direct mail and in-store events. As a result of the awareness created, the in-store events are attended by an average of 150 new customers and eye exams are often booked for several weeks following each store’s Grand Opening program. All Grand Openings are executed within predetermined budget parameters.









CASE STUDIES


Client: The Sherwin-Williams Co.®

Project: Stir Up Sales Local Store Marketing Resource

Objective: Pull together a wide variety of Local Store Marketing programs under a single umbrella to maximize usage and efficiency

Execution: R solutions converted all of

The Sherwin-Williams’ Co. current marketing programs to

one uniform format and developed a single resource making

access to tools simple and the process for fulfilling store

marketing requests more efficient. A binder format was

distributed to every store in the Midwest Stores Division

and introduced during an initial store manager training. This

format allows for future updates without making the binder

and still-current resources obsolete. Stores can receive

updated information packets and inserts as needed.









CASE STUDIES


Client: Progressive Insurance®

Project: Bike Week Guerilla Marketing

Objective: Promote the Progressive Brand with motorcycle

riders while generating qualified leads for their independent

agent network

Execution: Brand Ambassadors canvassed Bike Week

crowds in Daytona, Fla. taking pictures with attendees,

conducting short surveys, qualifying leads and distributing

premiums. The program was supported with signage that

was placed before the event and attendance of a custom-

built Progressive motorcycle. As a result, 900 premiums

were distributed, over 1000 surveys were conducted, and

the promotion generated 545 qualified leads in less than four

days.









CASE STUDIES


Client: Baskin-Robbins®

Project: Pint for a PintTM Program

Objective: Support a good cause and promote sales of

Baskin-Robbins ice cream pints

Execution: R solutions assisted Baskin-Robbins with their

regional and national rollouts of the Pint for a Pint program.

Certificates for free pints of Baskin-Robbins ice cream are

sold to blood collection agencies at a discount of over 50%.

The certificates are then handed out by the blood collection

agencies as an incentive for consumers to donate blood.

R solutions compiles a list of blood donation organizations

and locations and provides program information that leads to

annual sales of over 200,000 certificates.

The Baskin-Robbins Pint For A Pint TM Program has

been our most successful community involvement

program. In 2007, Baskin-Robbins sold more than

200,000 certificates to local blood centers.

For 2008, we’re offering the same great pricing,

products and assistance that have made the program

such a success in the past. Pint for a Pint TM certificates are accepted at all Baskin-Robbins

locations and are still available to you at the reduced cost of $1.90 each ($2.90 in HI

and AK). This is a savings of over 50%!

The Baskin-Robbins® Pint For A Pint™ program

New Year, Same Sweet Reward!





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Our Clients

As our portfolio and client list show, R solutions has a strong mix of partners in the Consumer Packaged Goods, Retail and Wholesale Distribution industries. With every project, in any industry, we immerse ourselves in our clients’ business, learning the intricate details that can often mean the difference between success and failure. We’re hoping to add your company to this list soon.

Baskin-Robbins®

Eat’n Park

Hydro IndustriesTM

LensCrafters®

Moen®

Oatey® SCS

The Sherwin-Williams Co.®

Smith Dairy®

TCP Lighting

Tempur-Pedic®





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Contacts

Rob Adelstein

[email protected]

Creative Department

[email protected]

General Information

[email protected]

Offices

Cleveland

R solutions, LLC

33730 Bainbridge Rd,

2nd Floor

Solon, OH 44139

440.735.9280

Join Us

We’re often looking for highly

creative, resourceful and

solution-oriented team players.

If you’re interested in talking to

us about career opportunities,

email your resume and we’ll be

in touch.

R solutions Deck

Documents

Transcript of R solutions Deck