R neugebauer design principles representation
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Design Principles Representation
Ronda Dorsey NeugebauerR541 Instructional Development & Production
Professor Rod Myers 4 May 2014
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Principles of Design
“the laws or rules of design” Sue Jenkins, Design Aesthetics for Web Design, Lynda.com
*not the same as elements of design, which are the basic components involved in creating design
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Alignment
visual connection with something elseunified by vertically flipped and curved arrows
font, color, alignment the same for like information
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Balance
visual balance is preferredequivalent balance between left and right images
images are similar in shape although different in value
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Chunking
organize information in clusters for easier processing and recall
all words begin with same letterorganization related to open license
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Contrast
make different components distinctly differentsans serif and italic serif typefaces
dark navy and black colors against bright orange
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Decoration
message should not contain much irrelevant informationsparingly use of mining shaft decorative picture
only one gold nugget decoration to represent OER
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Emphasis
attention focused within single area of designsuspended placement of lantern in corner
illuminates breadth of CC licensed materials
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Graphs
visualization of data makes information easy to grasp
treemap makes effective use of spaceshows comparative amounts of hierarchical structure
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Pattern
way to organize and build harmonybrown glaze pattern ties together units
functions as decoration and containment
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Proximity
reduce visual clutter and organize informationparts are perceived as perceptual unitsunits are close to each other in display
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Relevance
connect material to learner knowledgemotivation is strengthened by simple description
metaphor connects learner to process
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Repetition
repeated with consistency throughoutsame size section headlines unify design
color of gold nugget repeated in section headlines
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Unity
aesthetically pleasing design element balance presents information in a logical structure
sense of order with visual interest engages viewer
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Chris Clark, Former Chief Designer at Black Pixel
Q: Tell me about your design process.
A: The process is Iterate, Iterate, Iterate