R i c h a r d w i l s m o r e d e s i g n e r

retail print designscampsretouchingartworkdigital magazinessocialmediadirect mailweb designlogo designbrochuresmarketing campaigns

Digital Art Editor/Creative Artworker Result Customer Communications.

To design and produce Morrisons print magazine for multiple digital platforms from design concept to launch; commencing March 2012 with the online and ipad bi-monthly platforms, growing to 5 monthly issues across android and phones. Liaising with the magazine team and creative director to ensure on-time go live date is met. Collaborating on cover photo-shoots. I am responsible for ongoing market, creative and software developments, and manage the training and mentoring of junior team members.

Other responsibilities include multichannel design and art-working including catalogues, direct mail, logos and shopper marketing campaigns for a broad range of clients, small, medium and large. Utilising my artistic roots and eye for detail I have particularly enjoyed creative image retouching and producing photography scamps.

1998 to Oct 2015 awardsWinner for Customer Magazine of the Year 2012 & 2013 for the Morrisons Magazine app

Shortlisted for Designer of the year at the DMA’s 2013

Indesign GoMobile Photoshop Illustrator Edge Animate

skills

2 Orchard Close Hatfield Peverel Nr Chelmsford Essex CM3 2RZ

T 07826 717677 E richard.wilsmore@gmail.com Linkedin https:/uk. linkedin.com/pub/ richardwilsmore /39/29b/413

Freelance Art EditorCedar Communications.

Since Oct 2015

Art-editor and design lead, leading a team in the design, artwork and production of a number of retail publications for Tesco Stores including home and seasonal projects. Project scopes include producing cinemagraphs, animated gifs and static online artwork for Tesco’s social media channels.

helloI am an experienced print and digital art editor with extensive experience in FMCG retail marketing design. I possess excellent communication and organisational skills and am creatively intuitive in taking client project brief requirements from initial concept, creating scamps, layout design and accurate artwork to achieve client requirements and meeting project deadlines. Highly proficient in the use of Adobe creative suite, with particular skills in creative retouching and illustrative concept scamping.

Design, production and artwork on a number of retail publications for Tesco Stores including home and seasonal projects. Project scopes include producing cinemagraphs, animated gifs and static online artwork for Tesco’s social media channels.

Additional projects include the design and production of promotional 3d model beds for a marketing campaign as part of the Tesco Homewares catalogue, each model used to hold a USB containing e-copy of the project.

Freelance designer & art editor

Art editorDesign lead for the Tesco Christmas 2016 Magic of Toys Catalogue, collaborating with design teams from leading toy manufacturers.

CreativeDesigner for the Christmas 2016 Gift Guide, creating initial concept scamps, layouts, and final artwork.

Morrisons digital magazine app 2012 to 2015Digital Art Editor and sole creative lead on the digital app creation of the print magazine. Liasing with the editors and creative director to take editorial and advertising content and create a commercially driven engaging customer interactive experience. Delivering the Morrisons brand USP’s to a wider audience across 6 mobile platforms monthly.

Digital marketing

S H O W R O O M

Sole creative collaborating with the Head of Digital and external developers to create a unique commercial platform wich enables brands to view their own media in an in store environment with a click of a button. This concept utilises ‘Street View’ technology to produce a real 360° store walk seeing all media possibilities from every angle.

Senior creative on ‘Get Up And Go’. A multichannel magazine platform for Go Outdoors where the user chooses their outdoor interests and receives bespoke tailored content to suit them, full of relevant editorial content, helpful tips and advice, videos and the latest deals on products and equipment.

Digital creative designer producing ‘Motion Magazine’ for Jardine Motors Group. An app tailored to the prestige high performance market which enables the consumer to create a profile of their perfect car and present to the dealership for sourcing.

Print designCreative designer scamping, producing and artworking a variety of marketing collateral. Overseeing junior team members and managing production schedules to meet tight print deadlines.

FoodPhotography

scamps

Marketing campaigns

Creative and artwork on McColl’s Summer Of Sport event, designed to drive sales, revenue, loyalty and footfall in 2016.

Summer 2016 means three months of wall-to-wall sport, which will cross multiple trading periods. This will attract funding from more than just the official brand sponsors – meaning more revenue for MRG, similar to World Cup scratch card in 2014• Engages customers and

drives basket spend Euro’s: 10th June - 10th July

• Generates sales and media revenue Supports the MRG brand

Plus card transaction data Plus card transaction data

Insight

Insight

Create event and offers

Create event and offers

Play

and

WIN!

Brand Product XXXg £X.XX. Subject to availability and change.

at the heart of neighbourhood retailing

buy 2 for£10

GREAT SAVESGREAT SAVES

Marketing campaigns

Senior Creative and artworker on House Of Fraser #Spring Into Beauty campaign. How do you win more 30-somethings beauty shoppers and better the current experience of the 45+ age group in HoF?Our multi-channel response combined Content, Experiential, Social, Direct and Mobile apps all designed to drive deeper engagement and to spike footfall and traffic to store.

Marketing campaigns Senior Creative and artworker on Iceland’s ‘Flavours Of The World’. If ready-meals have a bad rep, how do you instil belief and win over a new breed of Iceland customer who is hungry for quality, simplicity and free of nasties? Create touchpoints and experiences throughout the customer journey that delivers on provenance, quality and intrigue. For the retailer, to encourage both trial and repeat purchase using customer data.

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