QVC Digital Media Strategy
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Transcript of QVC Digital Media Strategy
DIGITAL STRATEGY PROPOSALMEGAN ZOELLING
ADV 420 SECTION 743
Campaign Goals Target Audience:
◦ Stay-at-Home Parents◦ Retirees
Goals:◦ Increase online and mobile sales◦ Improve Search Engine Optimization
Digital Media Improvement
s
Increased consumer awareness
Increase in sales
Increased annual
revenue
Social Media
Most active users
Target Y- Generation
Live Broadcast Access
Wrong Demographic
No Consumer Interaction
Least amount of followers
Social Media
Internet Marketing Email Marketing
◦ Continue◦ Modernize◦ New subscription
options Blog
◦ Coincide with upcoming holidays and shopping events
Metrics/Reporting
Search Engine Optimization (SEO)
AdGroups: “Home shopping”, “retail deals”, “order online” “home decor” “easy online shopping”
Keywords: “fashion”, “beauty”, “shopping”
Website
Mobile Strategy
A B C D
Display Advertising Target: Facebook, AARP, Zulily, Parents Magazine website
Promote: Customer service, values and sales, ease of shopping
Budget
PPC2,683,560
Content2,683,560
SEO5,392,200
Social Media1,755,600
Total Budget(Annual Revenue x 9%) x 19% =(8,800,000,000 x 9%) x 19% =(792,000,000) x 19% = 150,480,000
Monthly BudgetTotal Budget / 12150,480,000 / 12 = 12,540,000
Budget per month