Management for a Competitive Edge (MgtEdge)Module 2: Management Tools

TOPIC 1: What does PESTEL stand for?Political, Energy supply, Social, Technology, Earning potential, LegalPolitical, Employee power, Social, Technology, Environmental, LegalPotential market growth, Economic, Social, Technological, Environmental, LegalPolitical, Economic, Social, Technology, Environmental, Legal

TOPIC 2: Political factors in the PESTEL Analysis refer to:All of the given answersRegulations and Government policiesTaxesTariffs

TOPIC 3: Which of the following most accurately reflects the meaning of Porters Five Forces?Competitive rivalry, state of the economy, power of substitutes, power of suppliers, threat of new entrantsCompetitive rivalry, bargaining power of consumers, bargaining power of suppliers, availability of substitute goods, threat of new entrantsThe strength of a competitors balance sheet, purchasing power of consumers, availability of substitutes, power of suppliers, threat of new entrants.Competitive rivalry, purchasing power of consumers, financial position of suppliers, availability of substitute products, threat of new entrants.

TOPIC 4: Porters Five Forces are used to analyse the following:How efficiently the company is operatingHow financially robust the company isHow political, economic and social factors impact on the businessThe factors that influence a firm in its immediate micro environment of suppliers, customers and competitors

TOPIC 5: Which of the following accurately reflects the true function of the BCG matrix?To analyse and classify special business units, brands or products in a companys portfolio based on their lifecycle stage, market share and growth potentialTo analyse why customers buy different productsTo classify portfolio products or brands according to the ones you preferTo show which products in a portfolio make the most money

TOPIC 6: The BCG matrix is made up of the following categories:The star, cow, horse, dragonThe question mark, star, dog, cash cowThe dog, cash cow, dead fish, questions mark, starThe star, exclamation mark, cash cow, question mark

TOPIC 7: What two main factors or determinants does the GE Matrix analyse?Financial strength and supplier powerCustomer feedback and market competitionBusiness unit strength and competitor strategyMarket attractiveness and business unit strength