Quit Whining Start Writing Conference 2015
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Transcript of Quit Whining Start Writing Conference 2015
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Success withSocial Media
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• The correct way to set up your Facebook page and use it.
• How to find content to share.
• How can Social Media play a significant role in bringing organic traffic to your website or email list.
• Identifying which Social Media platforms fit your niche (Blogging, Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest)
• How to use Social Media platforms with one another.
LET’S TALK ABOUT:
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Setting Up and Using Your Facebook Page:
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There You Are!
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Author
Novelist
PlaywrightPoetWordsmith
Bard
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AddA
Profile
Picture
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Like Your Page!
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How Your Cover Photo Appears on
a Computer and how it Appears on
a Mobile Device
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The seven call-to-actions include:*Book Now*Contact Us
*Use App*Play Game
*Shop Now*Sign Up
*Watch Video
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Enter the Website Where You Would Like to Direct Your Traffic :
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Let’s Move That! With This!
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https://apps.facebook.com/authorapp/
Add This App To Your Facebook Tabs
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Include your Website or
Blog Address in the “Short Description”
And add it again in the “Website” line
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80/20 Rule
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Three Reasons Your Page Should Like Other
Pages on Facebook:1. Get Inspired by Other Page’s
Posts
2. Expand Your Community by Interacting with Other Pages
3. Increase Your Reach
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Plain text statusPhoto with captionLink with caption
Video with captionEvent pageLocation check-in
FACEBOOK CURRENTLY PROVIDES SIX
DIFFERENT POSTING OPTIONS:
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“See More” If a person is
interested in the rest of the post, they
must click this link.
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Remove the unnecessary
URL from your post.
Good job, Lev!
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People receive Facebook
notifications about events their friends
are attending!
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#Positive!!!
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How Often Should I Post?10,001+ Followers 31-60 Posts Per Month1 - 9,999 Followers 5 Posts Per Month
Exception: 1 - 200 Followers 61 or more Posts Per Month shows small increase compared to 31-60 post bracket.
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#MotivationMonday #TipTuesday #WayBackWednesday
#ThrowbackThursday #FollowFriday #SocialSaturday #SundayFunday
Book of the Week!
Author of the Week!
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You can pre-schedule posts for the next 6
months.
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insights* View metrics about your Page's performance* Learn which posts have the most engagement * See data about when your audience is on Facebook
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65% Women,Mostly 35 – 64
Years Old
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If you need any help regarding your Facebook page:
Mac: Control + Alt + 0 = Help CenterWindows: Alt + 0 = Help Center
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17%Tweets that use more than two hashtags
actually show a 17% drop in engagement.
21%Tweets with one or two
hashtags have 21% higher engagement than those
with three or more.
2XTweets with
hashtags receive 2 times
more engagement than those
without.
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5 Reasons to Use Instagram as an Author:
1. Connect with a broader audience2. Promote and Market3. Inspire Yourself and Your Fans4. Share a glimpse inside your life5. Follow bloggers and other authors
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#bestread 4,632 posts #fridayreads 21,995 posts
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Author James Patterson:
5.5k Followers
283 Pins
22 Boards, Including: Upcoming Books, Free Book Previews, Reader’s Picks, New Releases, Quotes, My Books, Contests, Lustworthy Libraries, etc…
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1. Create a Pinterest Business
Account
2. Add the “Pin It” Bookmarklet
to Your Browser’s Toolbar
3. Create Your Boards
4. Download the Pinterest
Mobile App
5. Add a Pin It Button to
Your Website
6. Add the widget to your
website
7. Create Your Own Pins
8. Generate Sales by Pinning your Book.
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1
2
3
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Three Reasons to be on LinkedIn:
1. Links
2. Research 3. Connections
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Setting up a great LinkedIn Profile According to Social Media Today:
1. Make sure that your profile is “complete.”2 . Have a great headshot!3. Add “Author” and your book title to work
experience.4. Create a vanity URL5. Connect your Author Webite and 3 more URL
links.6. Think keywords! 7. Add your book titles to the Publications section . 8. Join author groups on LinkedIn
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#ThankYou