Quirky Q3 Town Meeting
description
Transcript of Quirky Q3 Town Meeting
Q3 2011 | Town Meeting
wow.
people are making real money.
inventors, and the company are getting a ton of air time.
we have a TV show.
we have a team of over 60 people.
we have have taken 62 products out off of the internet and put them into pre-sale so far this year.
we have over 178 products under management.
we have tooled up over 28 products this year.
we have products at most major retailers in the US.
we have products at most major retailers around the world.
wow.
MAKE INVENTION ACCESSIBLE
major changes.now.
TECH&PLATFORM
100,000 STRONG.(105,000 actually)
PLATFORM
iPhone App- Over 1500 Downloads in 2 Weeks, 4.5 stars Average Rating
Weekly Digest Email- Over 55k Unique Opens
Huge Traffic Increase- July: 5.6m Requests. Aug: 14.1m Requests, 312ms Avg
Response, > 99% Uptime
Fraudulent Signup- Over 400 Fraudulent Signups Prevented)
Added Tools to Deal With Increased Submissions- Category Filters, You Might Also Like
Spamming Fixes- Forums, Comments
BROKEN:EVAL.PRE-SALE.COLLABORATIVE TOOLS.EVERYTHING.
QUIRKY, MAJOR REVAMP.NOW.
• Quick: Next few weeks
• Simpler
• More Feedback
• More Collaborative
• More Fair.
• Scalable.
• Intuitive.
EVALUATION:
• Simpler• More Interactive• More Data Driven
PRE-SALE:
• Separate Stores• More Collaboration Tools• More Accessible
OTHER STUFF:
PEOPLE &CULTURE
Conroy Whitney - Ruby on Rails DeveloperJoseph Rishe - Marketing Financial AnalystNina Lorusso - Industrial DesignerNicholas Oxley - Mechanical EngineerChristopher Tran - Community AmbassadorAndrew Erlick - Invention AmbassadorKristen Shaw - Media ProducerCraig Williams - Senior Graphic DesignerCourtney Theese - Invention AmbassadorGregory Lou - Tech Product ManagerZhannah Schonfeld - Tech UI/UXSamantha Engler - Sales CoordinatorJamie Yandolino - PRJulia Verplank - Account ManagerGreg VanHorn - Invention AmbassadorMatt Flemming - Part Time Community LiaisonJustin Lackey - Junior Graphic Designer
holy new people!
Community:- Head of Community- Community Ambassador (x2)
Head of Product Licensing
Finance:- Controller
Creative:- Photoshop Expert- Renderer- Photo & Video Star- Junior Graphic Designer (x2)- Packaging Designer
Tech:- Front End Developer- UI/Interaction Designer- Ruby on Rails Web Developer (x2)
open positions:
SALES &COMMUNITYPAYMENTS
international.
CanadaUKMexicoIrelandGermanySwitzerlandCzech RepublicNetherlandsDenmarkSwedenNorwayItalyPortugalJapanSouth Korea
SingaporeMalaysiaIndonesiaPhilippinesVietnamThailandAustraliaKuwaitIsraelSaudi ArabiaHong KongTaiwanIndiaTurkeyDubai
New:FinlandRussiaBrazil
In Progress:ChinaSouth AfricaArgentinaSpainFrance
adios, america!
30+ countries!
domestic.
:(
on air next:october 7, 9am
Over 63k in community rewards.
what really matters.
wow.$158,459 to the community 2011 YTD$153,694 was all of last year. woop.
SERVICING YOU.MORE.FASTER.
volume: -66% increase in Q3 from beginning of 2011
response time:-45% of cases receive a response within 2 hours -70% cases are answered within 24 hours
who:71% of people reaching out are inventors
service volume by month
011252250337545005625675078759000
jan mar may july sept
email phone support forum total
service volume by quarter
q1
q2
q3
0 2500 5000 7500 10000 12500 15000 17500 20000
email phone support forum total
0375750
112515001875225026253000
jan mar may july sept
0-2 hrs 2-8 hrs 8-24 hrs over 24 hrs
q1
q2
q3
0 875 1750 2625 3500 4375 5250 6125 7000
0-2 hrs 2-8 hrs 8-24 hrs over 24 hrs
71%
13%
16%
customerinfluencerinventor 2%11%
3%
85%
questionsideasproblemspraise
4%
64%
29%
3%
happyfriendlyindifferentfrustrated
are they happy?
THE PRESSPAPER.RADIO.TV.
• The New York Times • The NY Daily News • The NY Post• Associated Press • Reuters • Cover of Entrepreneur Magazine
since we last spoke:
• Martha Stewart Living: September featuring Pivot Power (C. 2,060,304)• Men’s Journal: September featuring Pivot Power (C. 500,000)• In Style: October featuring Pivot Power (C.1,713,800)• PC World: November featuring Pivot Power (C. 3,221,749)• This Old House: November featuring Pivot Power (C. 966,305)• Southern Living: December featuring Switch (C. 2,830,179)• Family Circle: December featuring Switch (C. 3,816,350)• In Style: December featuring Switch (C. 1,713,800)• Vanity Fair : December featuring Switch (C. 1,227,707)
upcoming press:
upcoming press:• CBS Early Show – October 1st - Ben will be featuring Quirky products on national morning news
talk show with 1.6 million viewers. Products to be features include : Ventu, Solo, Pivot Power, Kosuko, Broom Groomer, Verseur, Tether, Thor, Portion and Apri.
• Rachael Ray Show – The winner of this weeks brief will be invited in studio to the Rachael Ray Show on October 12th and crowned the next Quirky Inventor on National Television. The show has 2.6 million daily viewers making it one of the highest rated daytime shows.
• CNN – Quirky and Ben will be featured on CNN on Saturday October 15th as part of their • Start Small Think Big Series. Segment will broadcast on CNN and HLN nationwide.
• DIY Network – Plug Hub and Pivot Power will be featured in a new series called “I Want That” on the DIY Network that features cool products in cool homes. DIY has an average of 830,000 viewers per show.. Segment will air in October
• CNBC –Quirky will be featured as an “In The Making” business story on CNBC’s show , How I
made My Millions. The show will be broadcast nationally and internationally. CNBC has 390 million viewers worldwide.
LEGALIZE IT.IDEAS.
DO:Promote sales of quirky products on websites, twitter, facebook, etc
DON'T:not ok to use quirky brand to attract attention or to give impression of affiliation or endorsement
a) no use of "quirky" in domain names, twitter account names, facebook page names, etc.
b) no use of quirky stylized branding (logos) in domain names, twitter account names, facebook page names, etc.
c) no use of quirky developed content (images, videos, graphics, etc) in domain names, twitter account names, facebook page names, etc.
d) no statement of authorization or endorsement by, or affiliation with, quirky
T & C Changes
ITS DESIGNTIME.
hitting threshold now.
Cush
Bloom
Tether
Sliders
Stake
Portion
Porter
Converge
Mirage
Mocubo
Scribe
Stepper
Iron Station
Brim
Nautilus
line extensions!
Metal Cordies
Broom Groomer Mini
Broom Groomer w/ Broom
Pivot Power Mini
Plastic Space Bar
Digits 2
guaranteed for holiday!
Fender
Bandits
Verseur
Ripple
Solo
Thor
Kosoku
Contour
Boil Buoy
Grip Grater
the perfect holiday gift:
gift cards!
UNDERSTANDING:
THERE ARE SOME THINGS OUT OF OUR WHEEL-HOUSE.
MAKE INVENTION ACCESSIBLE
more to come...
HELP US.
• Help new inventors navigate the quirky world.• Tell Sundance what you think of the show!• Vote for us on BusinessWeek!• Rock the Social Sales• Keep talking to us.
Q & A.