Quikr EFE & IFE Matrices
Transcript of Quikr EFE & IFE Matrices
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Quikr EFE & IFE MatricesMFSA RESEARCH PROJECT
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The Company
Foune in the year !""# $y Pranay Chu%et a%umni o' IIT()e%hi & IIM(*o%kata
Quikr is inspire $y the 'orei+n $usiness moe% Crai+s%ist ,hich starte its operation in -.
Ser0ices co0er -1" cate+ories in o0er #2 cities
-3# crore consumer per month an mi%%ions o' a poste $y users
Amon+ 4or%5s top !/" pri0ate companies
Quikr is $acke $y Matri7 Partners Inia Omiyar 8et,ork 8or,est 9enture Partners 8okia:ro,th Partners 4ar$ur+ Pincus an in0este in $y e;ay Inc3
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E7terna%
Ana%ysis
I8)IA8 MAR*ET STI8E C>ASSIFIE)S
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The On%ine C%assi?es Market
!""# !"". !"-" !"-- !"-!"
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2""
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1""
On%ine C%assi?e Market SieBi
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Opportunity )ri0ers
Indian Ecommerce is emerging at a very high rate to become
worlds largest economy. The online marketplace is a great
opportunity space.
Emerging Markets
Currently company offers services in horizontal classified
business. Company can venture into other online businesses
as well.
Diversify roduct ortfolio
!esides India" there are several countries with high market
growth but low internet penetration.
International E#pansion
The market for horizontal classifieds is limited to ol# and $uikr
in India. %uikr is the only horizontal classified that offers
premium listing service. &ence it has high degree of control
over pricing
&igh Market Concentration
2 P%ayers in a Market sie o' Rs 1/""
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EFE Matri7
E7terna% Factor E0a%uation Matri7 BEFED
(. )o. *pportunities +eiht ,atin +eihted
-3 Inia as an Emer+in+ market "3- 2 "32
!3 :ro,in+ on%ine market "3-! 2 "321
23 )i0ersi?cation "3". ! "3-#
@3 Internet Penetration "3-! 2 "321
/3 E(commerce e7pansion in Asia an Paci?c "3-- 2 "322
13 Internationa% E7pansion "3" ! "3-@
(.)o. -hreats +eiht ,atin +eihted
-3
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Interna%
Ana%ysis
COMPA8= A8) IMME)COMPETITOR ST
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Stren+th sources
The company is currently 3th largest in India in terms of
adsense revenue. The total revenues of the company amount
to 455 cr per annum.
0trong finances
%uikr is backed by Matri# artners India " midyar 6etwork "
6orwest 7enture artners " 6okia (rowth artners " 8arburg
incus and invested in by e!ay Inc.
0trong !acking
Customer engagement has been tripled and traffic to the site
has doubled in the years between 4595:459;
Customer -oyalty
Company is valued at
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4eakness Areas
!rand *ssociation with -/ is higher because of its catchy
and aggressive marketing strategy
Comparatively 8eak !rand
Though the customer engagement is increasing" %uikr still
lags behind l#. The bounce rate for %uikr is much higher
than l#.
Customer engagement
M commerce is in the boom period because of increasing
penetration of smart phones. !ut the company is still to launch
its app of I0 users and thus e#cluding them from the
potential customers
E#cluding I0 users
In C4C business" there is very little control over the co
people post online and it is very difficult to determine t
$uality of the items posted. Thus it becomes difficult t
determine if someone is committing fraud
rone to fraudulent activities
The company is not using !ig dataAadvanced analytic
techni$ues to determine user needs. The rivals are m
advantage of latest technologies
1BDA Technology
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IFE Matri7
Interna% Factor E0a%uation Matri7 BIFED
(. )o. (trenths +eiht ,atin +eihted (co
-3 E7perience o' the senior mana+ement "3"# @ "32!
!3 ;ran 9a%ue "3- @ "3@
23 Financia% ;ackin+ Fun Raisin+ "3- @ "3@
@3 Customer >oya%ty "3". 2 "3!
/3 Market Position "3" @ "3!#
13 Traine Sta "3" 2 "3!-
3 Stron+ ?nancia%s "3". 2 "3!#3 Customer Support Ser0ices "3"/ 2 "3-/
.3 Prouct Port'o%io "3" 2 "3!-
(. )o. +ea/nesses +eiht ,atin +eihted (co
-3 R&) Techno%o+y "3". ! "3-#
!3 Prone to 'rauu%ent acti0ities "3" ! "3-@
23 A0ertisin+ Campai+n "3" ! "3-@
@3 4e$site in >oca% >an+ua+es "3"/ ! "3-
-*-$( 1 3.07
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Conc%usions
The EFE score o' the company is !3// ,hich is mar+ina%%y $etter thanthe a0era+e score3
This means that the company5s a$i%ity to respon to,ars e7terna%'actors is Gust a0era+e an the company5s e7posure to e7terna% risks ishi+h3
The score is %o, a%so $ecause the market as a ,ho%e is not 0erypositi0e 'or Quikr their e7pansion is epenent upon the increase ininternet penetration in the country an a%so se0era% other 'actors asmentione $e'ore %ike currency 0o%ati%ity are $eyon the company5scontro%3
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Conc%usions
The IFE score o' the company is 23" ,hich is a +oo score3
This imp%ies that the company has 0ery stron+ interna% 'actors3
The score is hi+h $ecause o' Quikr5s E7ce%%ent ?nancia% $ackin+
9Cs an Partners
E7perience team Processes
;ran 9a%ue
)espite a +oo o0era%% score the company %acks in Techno%o+ica% a0ancemR&) an a%so their promotiona% campai+ns are 'ar $ehin their competitors
These ,eaknesses nee to $e ,orke upon as in 'ace o' competition ,hich increase as markets are openin+ Quikr mi+ht 'ai% to reap its ?rst mo0er a0a
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) Sometimes the $i++est threatcan $e 'oun in ho, youunerstan an con'ront your+reat ,eaknesses3
( MICHAE> SPRI8:ER
-han/ you