QUIDAUGMENT ING HUMAN INTELL IGENCE TO CAPTURE THE WHOLE STORY

D ATA I S G R O W I N G FA S T E R T H A N T H E A B I L I T Y F O R H U M A N S T O E X T R A C T I N S I G H T

P R O B L E M : ∆D ATA > ∆C O M P R E H E N S I O N

T O D AY ’ S T O O L S A R E I N A D E Q U AT E T O A N S W E R C O M P L E X Q U E S T I O N S

N O O N E H A S T H E T I M E T O C O N S U M E A L L O F T H E I N F O R M AT I O N

1st Result

2nd Result

3rd Result

4th Result

5th Result

Percent Click for Google Organic Search

0% 15% 30% 45% 60%

53% click on first link

Only 13% get beyond first 5 links

David Brooks

“What Data Can’t Do”

Op-ed. February 13th, 2013

“ B I G D ATA H A S T R O U B L E W I T H B I G P R O B L E M S ”

“ B I G D ATA H A S T R O U B L E W I T H B I G P R O B L E M S ”

1. Data struggles with the social

2. Data struggles with context

3. Data obscures values

I M A G I N E T H E P O S S I B I L I T I E S …

F R E E S T Y L E C H E S S : 4 8 T E A M S , N O R U L E S . W H O W I N S ?

T H E W E AT H E R M A N I S R I G H T… . R E A L LY ?

+ 25% accuracy of

precipitation forecast

+ 10% accuracy of

temperature forecast

M A K I N G T H E M A R R I A G E W O R K T O S O LV E C O M P L E X P R O B L E M S

M A K I N G T H E M A R R I A G E W O R K

1 . C O L L E C T = C O N S U M E

2 . O R G A N I Z E = C O N T E X T

M A K I N G T H E M A R R I A G E W O R K

M A K I N G T H E M A R R I A G E W O R K

3 . T H I N K = I N S I G H T S

2 . O R G A N I Z E = C O N T E X T

M A K I N G T H E M A R R I A G E W O R K

1 . C O L L E C T = C O N S U M E

3 . T H I N K = I N S I G H T S

W H AT I S G O I N G O N A R O U N D C O N S U M E R P E R C E P T I O N A B O U T S U G A R ?

QUID MIMICS HOW YOUR BRAIN F INDS PATTERNS, AT MASS IVE SCALE

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Keywords extracted from text, creating a semantic

signature

Links established based on shared language

Network map visualizes relationships at large

scale

“sugar” AND “regulation”

August 2013 - present

50K news & 500K+ blog sources

THE QUID SEARCH:

QUID: INTERFACE TO EXPLORE TRENDS IN LARGE, COMPLEX DATASETS

Climate Change

FDA / TobaccoObesity

Patient Trials

Macroeconomy

Heart Disease

GMOs

Sugary Drinks

Diabetes

Earnings

QUID: INTERFACE TO EXPLORE TRENDS IN LARGE, COMPLEX DATASETS

QUID: EXPLORE TRENDS OVER T IME

QUID: QUAL ITAT IVE ANALYS IS “PUSH VS . PULL”

QUID: QUAL ITAT IVE ANALYS IS “PUSH VS . PULL”

Oil prices tumble

QUID: INFLUENCER MAPPING

QUID: INFLUENCER MAPPING

“soft drinks”

Last 30 days

50K news & 500K+ blog sources

THE QUID SEARCH:

QUID: EXPLORING THE LANDSCAPE AND TRENDS

Sugary Drinks

Food & DrinkEvents

Soda & Cancer Risk

Quarterly Results

St. Patrick’s Day Events

Burger King Drops Soda

Giving Up Sodafor Lent

Shares / Stock Price

Soda Stream

QUID: LANDSCAPE SENTIMENT ANALYS IS

Sugary Drinks

Food & DrinkEvents

Soda & Cancer Risk

Quarterly Results

St. Patrick’s Day Events

Burger King Drops Soda

Giving Up Sodafor Lent

Shares / Stock Price

Soda Stream

QUID: BRAND POSIT ION AND SENTIMENT

Sugary Drinks

Food & DrinkEvents

Soda & Cancer Risk

Quarterly Results

St. Patrick’s Day Events

Burger King Drops Soda

Giving Up Sodafor Lent

Shares / Stock Price

Soda Stream

QUID: BRAND POSIT ION AND SENTIMENT

Sugary Drinks

Food & DrinkEvents

Soda & Cancer Risk

Quarterly Results

St. Patrick’s Day Events

Burger King Drops Soda

Giving Up Sodafor Lent

Shares / Stock Price

Soda Stream

QUID: TOPIC POSIT ION AND SENTIMENT

Sugary Drinks

Food & DrinkEvents

Soda & Cancer Risk

Quarterly Results

St. Patrick’s Day Events

Burger King Drops Soda

Giving Up Sodafor Lent

Shares / Stock Price

Soda Stream

M A K I N G T H E M A R R I A G E W O R K

1 . C O L L E C T = C O N S U M E

2 . O R G A N I Z E = C O N T E X T

3 . T H I N K = I N S I G H T S

W I L L C O N C E R N S O F P E R S O N A L D ATA S E C U R I T Y H AV E A M E A N I N G F U L I M PA C T O N U S E R ’ S B U S I N E S S ?

W H AT I M PA C T W I L L U B I Q U I T O U S S E N S O R S H AV E O N T H E F U T U R E O F R E TA I L ?

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