Q U I DI N T R O D U C T I O N T O

P U B L I C D ATA > C O M P R E H E N S I O N

E N A B L E S M A R T A N A LY S T S T O G A I N S T R AT E G I C I N S I G H T S F R O M L A R G E A M O U N T S O F D ATA

Q U I D S O F T W A R E M I M I C S H O W T H E B R A I N F O R M S E X P E R T I S E

Disruption AND Banking

Politics

Customers

Earnings

Customers

RED = Negative Sentiment GREEN = Positive Sentiment

Understanding all the ideas from TED

Understanding Net Neutrality

Understanding 1.1M comments on Net Neutrality

What do you want to understand?

W H AT I M PA C T W I L L U B I Q U I T O U S S E N S O R S H AV E O N T H E F U T U R E O F R E TA I L ?

H O W W I L L G M O R E G U L AT I O N I M PA C T O U R G L O B A L O P E R AT I O N S ?

What did people think about our #shareacoke campaign?

H O W H A S C O N S U M E R P E R C E P T I O N C H A N G E D A B O U T S U G A R ?