How Quicken Loans Uses Social Media To Strengthen Customer Relationships 102510
Quicken Loans Digital Strategy
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Transcript of Quicken Loans Digital Strategy
![Page 1: Quicken Loans Digital Strategy](https://reader036.fdocuments.net/reader036/viewer/2022062702/554be719b4c9056b348b4b96/html5/thumbnails/1.jpg)
Quicken LoansDigital Strategy By: Maria Barnd
![Page 2: Quicken Loans Digital Strategy](https://reader036.fdocuments.net/reader036/viewer/2022062702/554be719b4c9056b348b4b96/html5/thumbnails/2.jpg)
Digital Marketing Goals
• Aggressive targeting toward consumers to reach our demographic
• Maximize budget and exposure
• Spread our message across various platforms
![Page 3: Quicken Loans Digital Strategy](https://reader036.fdocuments.net/reader036/viewer/2022062702/554be719b4c9056b348b4b96/html5/thumbnails/3.jpg)
Target Audience
• Men & Women from the ages of 30 to 50+ looking to refinance their homes
• Adults in their mid-20s looking to purchase their first homes
![Page 4: Quicken Loans Digital Strategy](https://reader036.fdocuments.net/reader036/viewer/2022062702/554be719b4c9056b348b4b96/html5/thumbnails/4.jpg)
Key Performance Indicators
• Increase Sales, Social Media interactions, Moible App downloads, SEM and SEO Google AdWord Search
• Google Analytics
![Page 5: Quicken Loans Digital Strategy](https://reader036.fdocuments.net/reader036/viewer/2022062702/554be719b4c9056b348b4b96/html5/thumbnails/5.jpg)
Key Tactics & Tools
• Twitter can be used to communicated with Quicken Loans 10,000+ employees and customers
• Facebook to share updates and news in the company• Instagram would help show trends and hashtags to win
free home insurance• SEM/SEO Google AdWord search would make it easy
for consumers to reach Quicken Loans for any help they might need
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SEO
• Google AdWords should be optimized to enhance the company
• Key words should be utilized: “mortgage company”“loans”“home loans”“cheap loans”“customer satisfaction” “low interest loans”
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Budget
• Overall budget for the Digital Plan will consist of $4 million
• This budget includes advertising costs for:Website BannerAgency CostsRe-roll AdsGoogle AdWords
• Quicken Loans’ estimated spending runs up to about $21.1 million
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Points of Emphasis
• When using Social Media it is important to stress:Low Rates with a stress free processQuick closing times that save your money!America’s #1 Online Mortgage LenderA loyal community and team
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Summary
• Increase:Spending on all forms of digital advertsingSEO Google Adwords / AnalyticsSocial media consumers, fans and shared content
• Larger Digital Presence = Higher Company Revenue
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Quicken Loans Social Media
• Quicken Loans YouTube Channel• Quicken Loans Twitter Account• Quicken Loans Facebook Page• Quicken LoanZING Instagram Account