Presenter:

Andrew MillerAppVaultDirector, Talent Solutions

WEBINAR

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

Between sourcing talent, filtering through applications, scheduling and conducting interviews, among many others tasks as a recruiting professional, there simply is not enough time in the day to add one more task to your daily responsibilities.

Face The Facts…

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

When was the last time you actually applied to an open position on your company career site?

Walk A Mile In Your Candidate’s Shoes…

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

This week, challenge yourself to:• Apply to an open position• Track the number of steps to find a position• Note the total number of required questions• Repeat the process from a mobile device

Only 1 in 10 HR Professionals Applied…

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

Google provides a free mobile-friendly test

ComScore, US Smartphone Penetration is 79.3%

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

Look At The Numbers…

Career site & ATS metrics are critical to your strategy• Unique visitors to career site• Total applicants per month• Average time on site• % of mobile users

C A N D I D AT E E N G A G E M E N T

On average, only 8% of the candidates that land on your career site will complete a full application.

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

Establish Key Performing Indicators (KPI)

Compile monthly reports from all paid media sources

• Which media sources are driving the most career site traffic and applicants?

• How many touch points does it take to convert a passive candidate into an applicant?

• What is your average time-to-fill? Average cost-per-hire?

• Are you getting too many applicants but not enough quality applicants?

• Are your job postings ranking organically on job boards and aggregators?

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

30% Of All Google Searches Are Employment Related

When was the last time you searched for open opportunities at your company via Google or Bing?

Create a unique destination landing page for every requisition

Increase organic rankings on search engines and job aggregators

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

Recruitment is Marketing and Candidates Are Consumers

A career site is an extension of your companies brand

• A career site must be easy to navigate, search & apply to open positions

• Don’t fall into the “apply or nothing” strategy

• Provide multiple engagement opportunities

• Incorporate videos, audio & similar jobs

• Register to join a talent community

Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R

Create A Talent Pipeline

It takes time to nurture relationships with candidates

• Review messaging at all touch points

• Automate messaging & adjust frequency

• Review campaigns - performance

• Automate job matching by title, not just a category

• Promote various types of initiatives, events, newsletters, etc.

B 2 C / R E C R U I T M E N T = C O N S U M E R M A R K E T I N G

AppVault | Cultivate Recruitment Solutions

•Metrics & Analytics | Monitor Candidate Behavior Across Media Channels•Easy To Implement | AppVault Does All The Set Up•Improve The Candidate Experience From Start To Finish•Build A Robust Talent Pipeline | Improve ROI Within Media Spend•Reduce Drop Off•Increase Quality Engagements•Improve Retention | Promote Internal Job Opportunities•Maximize Referrals•Shorten Time-To-Hire•Increase Quality Of Hires