Quick Start

Guide to

Facebook Ads

Justin Stutz

VP, Training and Education

west, a WFG Company

Part

1 Quick Start Guide Why Facebook?

Part

1

Facebook Business Pages

• Discoverable

• Connected

• Timely

• Insightful

Your Facebook Page makes your business:

Facebook Advertising

What’s Facebook Advertising All About?

WEBSITE

TRAFFIC

INBOUND

MARKETING

COMMUNITY

AWARENESS

Part

1 Quick Start Guide Results

Part

2

Results

Total reach: 9,781

• Organic: 5193

• Paid: 4,588

Post clicks: 950

Avg. cost per engagement: $0.03

“Adorable (she is) amazing, I would expect nothing less

from the best in the company”

“That was so great y’all! Loved it! Extremely personable

and professional!!!”

Results

Total reach: 3,264

Total likes/comments/shares: 86

Total cost: $0.00

“So glad to know where Marta Drobyn is. She is

definitely our first escrow officer of choice.”

“You have the best of the best!”

Results

Total reach: 30,687

Website clicks: 354

Survey’s taken: 255

Avg. CPC: $1.32

“Just closed two escrows with WFG Title…great

service…Thank you Janet!!”

“WFG rocks! We love you!”

Results – Last 9 months

Part

1 Quick Start Guide Start Here

Part

3

Where do ads show up?

Desktop News Feed Audience Network Instagram Mobile App

Quick

Start

Audience Segmentation

• Upload your current customer

database

• Upload your target client

database

• Create lookalike audiences

• Retarget customers that click on

your ad.

Quick

Start

4 Types of Ads You Should Be Running

• Boosted Post: Easiest

ad to set up. Post it

then boost it for a day.

• Video: Lowest cost

per action.

• Click-To-Website: Get

as many clicks as you

can, all going to the same

landing page.

• Events: Promote classes,

events & open houses.

Quick

Start

Boosted Post Quick Start

Campaign Objective:

Engagement

Works great for:

• New hires

• Blog content

• News & information

Quick

Start

Video

Campaign Objective:

Video Views

Works great for:

• Branding messages

• Lowest cost per action

Quick

Start

Click-To-Website

Campaign Objective:

Traffic

Works great for:

• Sending large amounts of traffic

to a specific landing page.

• Allows you to re-target clients

based on where they went on

your site.

Quick

Start

Event

Campaign Objective:

Engagement –

Event Responses

Works great for:

• Keeping track of who is

attending events

• More engagement

• Larger exposure

Quick

Start

Ad Formulas

5-7 IMAGES/VIDEOS

+

CAROUSEL

Quick

Start

Ad Formulas

IPHONE

+

BUSINESS CARD

+

HYPERLAPSE

Quick

Start

Ad Formulas

HIGH QUALITY IMAGE

+

LEGEND

Quick

Start

Wrap up

• Use ads to drive traffic, promote your brand and raise

attendance at your next event.

• Targeting is the most critical part of the platform.

• Easily create compelling content with tools like

carousel, Hyperlapse and Legend.