Quick Hits - cdn1.campusmediagroup.com fileInstagram, Vsco, Cymera Photo Apps Tidal, Spotify,...

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Transcript of Quick Hits - cdn1.campusmediagroup.com fileInstagram, Vsco, Cymera Photo Apps Tidal, Spotify,...

THE CAMPUSOUTLOOKQuick Hits

Overview

The Campus Outlook panel is a Campus Media-led group

comprised of 10 Minnesota college students. The

objective of the panel is to acquire insights about cam-

pus trends, styles, brand affinities, and the communica-

tion preferences of today’s college youth.

Quick Hits

“Facebook is like our social event calendar”The panel members all used the Facebook Event functionality on a regular

basis. They liked seeing how many of their friends were “going” or “interested in going” and could reach out to those individuals to see if they wanted to go

together. Some of the panelists said they would ideally like to get rid of Facebook but feared missing out on a lot of social opportunities. The

Facebook Event function also allows for an impersonal invitation, and they don’t feel as bad about declining because of mass invitations and the

non-committal “interested” function.

Dorm advertising does not feel like an invasion of space None of the panel members felt that marketing in the residence halls was

weird or invasive. In fact, most of them felt like it came with the territory of communal campus living.

SquareCash and Venmo are winning the money app raceMost of our panel members had either SquareCash or Venmo (or both) as their

go-to payment app. They found it convenient in social situations where they needed to split a bill or pay back their friends. They don’t carry cash at all.

Sticking around campus this summerOur panel was going to spend the summer months working (jobs and

internships) and traveling. Half planned on staying proximal to campus instead of moving home for the summer.

CASE STUDYApps

Overview

The Campus Outlook panel shared some of their favorite apps with us. Think about how your mobile marketing strategy can emulate the quality user experience by these popular companies.

Facebook, Snapchat, Instagram, Venmo, Myfitness pal, Twitter, email

Most Used

Venmo and SquareCash

Cash Apps

Instagram, Vsco, Cymera

Photo Apps

Tidal, Spotify, SoundCloud

Music Apps

CASE STUDY

Overview

The Campus Outlook panel shared some of their favorite apps with us. Think about how your mobile marketing strategy can emulate the quality user experience by these popular companies.

Facebook, CNN, BBC America, Twitter

News Apps

Snapchat, iMessage

Messaging Apps

Chipotle, Grubhub, Bitesquad

Food Apps

Wish and Cartwheel

Retail Apps

CASE STUDY

Overview

The Campus Outlook panel shared some of their favorite apps with us. Think about how your mobile marketing strategy can emulate the quality user experience by these popular companies.

Weather, GoogleMaps, Lyft, Car2Go

Miscellaneous Apps

How man hours a day do you think your in front of a device?

0-5 12.5% 6-10 62.5%

10+ 25%

What are the 5 apps on your phone you use most frequently?

Instagram 87.5%Facebook 87.5%

Snapchat 75%Twitter 62.5%

Messanger App 37.5%Weather 25%

Gmail 25%My Fitness Pal 12.5%

YouTube 12.5%Maps 12.5%

Bank App 12.5%Alarm 12.5%

What are the last 5 apps you deleted?

PinterestPandora

Metro transitWater Coach

Zombie5kUrban Outfitters

CandyCrushPolyvore

PoshmarkPicstitchFlipgram

Facebook MessangerVineTidal

Why did you delete them?

It didn’t work/was buggy 75%I didn’t use it 50%

I beat the game 25%Not as good as competitors apps 25%

Free up space on phone 12.5%

CASE STUDYMarketingin Dorms

Overview

The Campus Outlook panel was asked to talk about their dorm marketing preferences and experiences.

“[Living in the dorms,] I sort of expected to be advertised to.”

“I am super indifferent to it. It’s not the personal space that you’d expect

off campus.”

“Sometimes, I have received items under the door. I throw them away

unless they are a coupon.”

“I don’t notice ads in the hallways [because] I am in a hurry to get where I am going. The best place to advertise is on the napkin displays in the dining

halls since I am just sitting there for a while.”

“If you are going to advertise in the dorms, make it something useful like

food or drink.”

The panel members didn’t have any qualms about being advertised to in residence halls because they think it feels more like a public space, so they didn’t feel like advertisements intruded on their personal space. They said that they noticed ads that were stuck under their door, hung on doors, and put in napkin stands. They ignored posters on the wall and ads that came to their dorm mailbox. They were okay with people standing in front of and in the dorm handing out samples/products as long as they didn’t block the entrance.

Overall Thoughts

SURVEYWelcome Week

Overview

First impressions matter. Welcome week is a

great way for brands to interact with students

who are soaking in campus for the first time.

Brands that offer some utility to the campus

community often see the biggest impact during

this highly coveted marketing time period.

Overall, how satisfied were you with your Welcome Week experience?

Satisfied 25%Somewhat Satisfied 25%

Neither Satisfied nor Disatisfied 37.5% Disatisfied 12.5%

What brands did a great job connecting during Welcome Week?

Potbelly - CouponsJimmy Johns- Coupons

Target- They were everywhereThose that gave out food & coupons

How would rate the quality of the information and products you were

provided during Welcome Week?

High Quality 0%Neither High or Low Quality 87.5%

Low Quality 12.5%

Are there brands or services that you wish would not participate in

Welcome Week?

Junk FoodFancy Restaurants

What brands or services DO you want to interact with during

Welcome Week?

Food/GroceriesClothing

Taxi/Commute AppsOrganic Food

AmazonToiletries

Small Technology

Do you think Welcome Week is a good time to get your attention?

Yes 87.5%No 12.5%

What is your biggest need in the first month of school?

A way to focus/ leave summer modeGroceries

MapsSchool Supplies

Interactions with other studentsSchedule Planner

Organizational tools