Quick for Windows 8
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Transcript of Quick for Windows 8
![Page 1: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/1.jpg)
![Page 2: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/2.jpg)
Linguistic background
Founder of Pureplexity – digital agency
Responsible for User Experience Design
External consultancy for Windows 8
Projects for Thomas Cook, Quick, Mercedes
Benz, … .
![Page 3: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/3.jpg)
![Page 4: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/4.jpg)
Windows 8 app based on the website with:
All products
A game
A competition
Restaurant Locator
An ordering system (to populate the fast lanes in the
restaurants)
A first design was already made.
![Page 5: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/5.jpg)
A lot going on
No immediate
access to the
content
Target groups
mashed together
![Page 6: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/6.jpg)
A lot going on
No immediate
access to the
content
Target groups
mashed together
![Page 7: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/7.jpg)
Too much
clicking to
discover all the
burgers
Not integrated in
the Quick menu
![Page 8: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/8.jpg)
WEB vs APP
Website
• Information
• Crowded
• Company-owned
Windows 8 app
• Interaction
• Focused
• Belongs to the user
• Needs to solve a problem / be useful
• Mobile use
![Page 9: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/9.jpg)
A good consistent Experience
Define the goal of the app
Strategise the content
Analyse the website
Identify the brand
Connection to Social Media
![Page 10: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/10.jpg)
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CONTENT FIRST DO MORE WITH
LESS AUTHENTICALLY
DIGITAL WIN AS ONE LEVERAGE THE
BRAND
PRIDE IN CRAFTSMANSHIP
![Page 13: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/13.jpg)
Products
Burgers, Clubs, salads, desserts, finger foods, fries, … .
Locator
All restaurants in France / Belgium
Facebook integration
Share contract or in-app?
![Page 14: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/14.jpg)
Why sketching?
Focus on architecture
Focus on content strategy
Focus on functionality
![Page 15: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/15.jpg)
Irrelevant
![Page 16: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/16.jpg)
Relevant for
leveraging to
Win8
We need to
make it even
better!
![Page 17: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/17.jpg)
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Relevant for
leveraging to
Win8
Create
continuous
browsing
Create Quick
world experience
![Page 21: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/21.jpg)
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Relevant for
leveraging to
Win8
Part of the Quick
World
Many functions
on screen
![Page 25: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/25.jpg)
![Page 26: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/26.jpg)
CONTENT FIRST DO MORE WITH
LESS AUTHENTICALLY
DIGITAL WIN AS ONE LEVERAGE THE
BRAND
PRIDE IN CRAFTSMANSHIP
![Page 27: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/27.jpg)
![Page 28: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/28.jpg)
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![Page 30: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/30.jpg)
Products
Burgers, Clubs, salads, desserts, finger foods, fries, … .
Locator
All restaurants in France / Belgium
Facebook integration
Share contract or in-app?
![Page 31: Quick for Windows 8](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2fc071a28ab862c8b45d1/html5/thumbnails/31.jpg)
Leslie Cottenjé
Baron Ruzettelaan 5 1.2
8310 Brugge
0472/833477
@Girlgeek_be