Thasnim, Nadeya and Rupa

This Data suggests that our target audience, mostly liked to hear entertainment and music. This means that our radio station should circulate around Entertainment and Music, because majority chose those two criteria’s. From question five it has come to our knowledge that 87.5% liked to listen to Capital FM, this indicates the reason majority listens to them is due to them having popular pop music, hugely revolves around celebrity entertainment which draws the audience in more, therefore which is why people may have chosen Capital FM. Also through this we would like to break

Thasnim, Nadeya and Rupa

the convention of using special effects when doing something news e.g.weather and use music instead as 64% likemusic. This will make our station unique and draw people in hopefully and make it more fun since our audience are young adults and teenagers

These Data indicates 54.5% like to listen to the radio in the morning,this data suggeststhat one of the reasons people listen to the radio at morning is because they feel energised and pumped up and would listen more and focus, as its before school or work therefore they would not be tired and less bothered to turn the radio on. So we will be having our radio news in the morning so people are more likely to listen to the radio and will enjoy it more.

Thasnim, Nadeya and Rupa

Through this data we are aware that it’s not a true reflection of the males, and we could have got more males to participate in the questionnaire, however question 1 indicates that the males like sports, so to get more males attracted in our radio station we would add sports news to draw them in,(for example scores of football games).

From this data we can determine, that 91.7% listen to radio are 16+ meaning, that we could put more mature content and more topic relating to people 16-22.

Thasnim, Nadeya and Rupa

From this data we can see that the 65.2 %would like to see celebrity interviews in radio stations. So will base our news on celebrities and try to interview celebrities on our radio station. This is a convention that we will keep.

The Results for Question 8, shows that 62.5% access radio on their phones, this indicates that we could make an app for Androids and I Phones, so people can see recent News, play games and see what’s going on, on the show and backstage. Our Demographics is E, our radio is presented at times that are suitable times, for students that come back from school, university etc. And we represent issues that affect that.