Questionnaire wording - examples
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Jettie HoonhoutPhilips ResearchNovember 2013Questionnaire wording - examplesPhilips Research, November 2013Assignment 2 question wording casesWork through the examples of questionnaire wording, that you find in this presentation, and answer the question, or if no specific question is asked with the example, consider the following questions:what do you think might be the impact of how the question is formulated on the answer a respondent will give, how would you perhaps change the wording (or the item, or answer options)Use the information in the presentation on questionnaire design for this, and/or the literature references, and of course good solid thinkingNB most of these examples were drawn from actually employed questionnaires.. (either from my personal collection of weird questions, or retrieved from examples described in literature by others)
2Philips Research, November 20131. What do you expect the difference to be in answer frequencies when considering the 2 differently worded questions below?
when asked what they consider the most important thing for children to prepare them for live x% of a representative sample chose the alternative to think for themselves when this alternative was offered on a list.y% volunteered an answer that could be assigned to this category when no list was presented.3Philips Research, November 20132. What do you expect the difference to be in answer frequencies?
when asked how successful they have been in life, x% of a representative sample reported a value between 0 and 5 when the numeric values of the rating scale ranged from 0 to 10 (representing not at all successful to extremely successful)y% reported a formally equivalent value between 5 and 0 on a scale ranging from 5 to +5 (not at all successful to extremely successful)4Philips Research, November 20133. What range would you choose?
A questionnaire asking psychosomatic patients about their situation will contain an item about frequency of physical symptoms experienced; which response scale would you adopt, and why? (pick your choice of ranges, anywhere from several times per minute to once every twelve years, or other ranges in between)
5Philips Research, November 20134. Do you expect differences in responses in the following cases? If so, in what way?
How frequently have you been angry [last week]How frequently have you been angry [last year]?6Philips Research, November 20135. Take into account the order of questions!What do you think will happen if you change the order of the questions below?
Please answer the following questions about a student who allowed another student to cheat on an exam by copying his answers:
1. how honest is the first student (not at all completely)2. how kind is the first student (not at all very)7Philips Research, November 20136. What do you expect that will happen if you would include a question like the one below?
In a questionnaire: can you please state what is your income?8Philips Research, November 20137.What would be your comment on this question?
In the past three years, how many times have you made a gift to a non-profit organization?9Philips Research, November 20138.Any suggestions how to ensure that respondents will not forget to include in their answer to the following question all cases that they drank beer in the past 30 days?
During the past 30 days, did you drink any beer?10Philips Research, November 20139.How reliable do you think will be the answers on this question? Please explain why.
What percentage of your budget do you spend on CDs?11Philips Research, November 201310. Consider the following 2 items from a customer satisfaction questionnaire, handed out by Pizza Hut a couple of years ago. Any comments?
How would you rate our service?excellent / very good / acceptable / not acceptable
Do you visit Pizza Hut:1 or more times per week1 or more times per month1 or more times per yearthis is my first visit
12Philips Research, November 201311. Consider the following cases:
What is your opinion on the following items; how would you change perhaps the items?
Most doctors say that cigarette smoke causes lung disease for those near a smoker; do you agree?
Should the mayor spend even more tax money trying to keep the streets in top shape?
What is the most important thing we should do to stop the economy from deteriorating any further?13Philips Research, November 201312. Are these good questions? Why?Does your company have pension and health insurance benefits?Do you like the texture and flavor of this snack?14Philips Research, November 201313. What would you say to someone who wants to include this question in a questionnaire?If a new electronics store were to open down the street, would you shop there?15Philips Research, November 201314. Discuss the possible answers that the following question might elicit:
What have you done today?16Philips Research, November 201315. Would there be any difference in asking about support for the death penalty in the following cases? Explain your answer..
Do you support the death penalty:yes / noyes / no / life sentence without parole17Philips Research, November 201316. Is this a good question? Why, or why not?
What do you think of the Republican XYZ proposal?18Philips Research, November 201317. And how about this one? Do you use regular or premium gas in your car?19Philips Research, November 201318. again, any comments?How many hours per week do you spend on watching television?20Philips Research, November 201319. What do you think of this item?Do you approve or disapprove of changing from letter grades to a portfolio system of assessment?21Philips Research, November 201320. Is there anything wrong with this one? why, or why not?In order to improve the quality of education, should teachers be paid higher salaries?22Philips Research, November 201321. Compare the following cases: which one do you prefer, and why?
How often do you miss classes on average?How many classes did you miss last week?23Philips Research, November 201322. Consider the following case: any comments?
What is your annual income?a. Under $10,000 incomeb. $10,000-$15,000 incomec. $15,000-$25,000 incomed. $25,000-$40,000 incomee. Over $40,000 income 24Philips Research, November 201323. From the Philips Research website pole: any comments on the wording etc?
How often do you use Google or comparable search engines to search for information you need for your work?DailySometimesNever
What would you like to change in the meeting room facilities in the Strip? Nothing, it is perfect More rooms Bigger rooms Better support I never use meeting rooms 25Philips Research, November 2013
26Philips Research, November 2013